Hasbro News: China's "Transformers Cybertron Con"

Hasbro News: China's "Transformers Cybertron Con"

Friday, July 30th, 2010 2:35pm CDT

Categories: Toy News, Event News, Press Releases, Company News
Posted by: Seibertron   Views: 120,878

Topic Options: View Discussion · Sign in or Join to reply

Here is a message we received earlier today from Hasbro regarding China's first ever official Transformers convention called Cybertron Con!

Image

HASBRO ANNOUNCES THE FIRST EVER “TRANSFORMERS CYBERTRON CONVENTION” IN CHINA

The Largest Official Gathering of TRANSFORMERS Fans Starts Today at Landmark Brand Expo in Shanghai

Pawtucket, RI – July 30, 2010 – Hasbro, Inc. (NYSE: HAS) is kicking off the start of the first ever official TRANSFORMERS fan convention to be held in Asia, “TRANSFORMERS Cybertron Con,” at the East Asia Exhibition Hall at the Shanghai World Expo. Building on the tremendous momentum and enthusiasm for Hasbro’s popular brand around the world, the Company is presenting an extensive collection of historical TRANSFORMERS items from throughout the brand’s 26 year history. In a visually stunning exhibit, Hasbro is welcoming fans to experience a wide variety of offerings from the brand’s current toy line and entertainment.

This “history corridor” will be featured in the central section of the expansive TRANSFORMERS Cybertron Convention footprint within the East Asia Exhibition Hall at the Shanghai World Expo. Within the corridor, visitors and fans can see the chronological progression of the TRANSFORMERS brand beginning with the classic “Generation 1” era. As fans proceed through they will be able to view extensive artwork and information about characters and stories from different eras of the brand from BEAST WARS to the most recent entertainment blockbuster movies and current HUNT FOR THE DECEPTICONS promotion.

“The first ever ‘TRANSFORMERS Cybertron Convention’ in Shanghai is a testament to the global phenomenon that Hasbro’s TRANSFORMERS brand has become over its twenty-six year history,” said John Frascotti, Global Chief Marketing Officer Hasbro, Inc. “We’re thrilled to welcome tens of thousands of fans to this unprecedented convention to celebrate the stories, characters, art, action figures and entertainment surrounding the TRANSFORMERS franchise.”

In addition to the historical retrospective, the first “TRANSFORMERS Cybertron Convention” will feature a wide variety of displays, interactive experiences and special events. TRANSFORMERS brand leaders and designers from Hasbro’s global headquarters in Pawtucket, Rhode Island will also be in attendance to meet with fans and attend special events and panel discussions. In all, over two thousand TRANSFORMERS action figures will be on display and the retrospective will feature TRANSFORMERS artwork including figure designs, cartoon animation and comics. Some artwork featured will have been previously unreleased prior to the convention.

In addition to expert panels and the historical retrospective, special events and exhibits will include:

  • An opening ceremony where Hasbro will unveil a 23-foot tall BUMBLEBEE character statue, one of the largest TRANSFORMERS statues ever, made for the TRANSFORMERS Cybertron Convention.


  • A “grafitti wall” featuring TRANSFORMERS characters in the Shanghai East Asia Exhibition Hall.

  • Demonstrations of the recently released Transformers: War for Cybertron video game from Activision.

  • TRANSFORMERS drawing classes for attendees (at select times).

  • Three-dimensional action figure dioramas capturing scenes from popular TRANSFORMERS entertainment including the blockbuster movies and 1980’s animated series.

  • TRANSFORMERS Challenge competitions testing attendees skills at converting TRANSFORMERS action figures from “robot” to “vehicle” modes.

The TRANSFORMERS Cybertron Convention starts today, Friday, July 30 and ends on Tuesday, August 3. For more information about the convention, fans can visit http://ad.sh.sohu.com/transformers//index.html.

For more information about the TRANSFORMERS brand, fans can visit http://www.TRANSFORMERS.com.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, NERF, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com © 2010 Hasbro, Inc. All Rights Reserved.

Credit(s): Hasbro


This article was last modified on Friday, July 30th, 2010 2:57pm CDT

News Search

Got Transformers News? Let us know here!

Re: Hasbro News: China's "Transformers Cybertron Con" (1106361)
Posted by WomanJazzy on July 30th, 2010 @ 6:53pm CDT
Please, Hasbro come to South America, come to Peru :)

Transformers Items at the Seibertron Store

Visit our store on eBay
Buy "Transformers MOVIE ADAPTATION #3 RI 1:25 IDW Comics 2007 3RI (CA) photo 230323" on SEIBERTRON-STORETransformers MO ...
Buy "Transformers ROBOTS IN DISGUISE #46 RI 1:10 IDW Comics 2015 46RI (CA) Coller" on SEIBERTRON-STORETransformers RO ...
Buy "Transformers SHATTERED GLASS #5 Cvr B IDW Comics 2021 OCT210416 5B (A/CA) Guidi" on SEIBERTRON-STORETransformers SH ...
Buy "Transformers MORE THAN MEETS THE EYE #44 RI 1:10 IDW Comics 2015 44RI Garbowska" on SEIBERTRON-STORETransformers MO ...
Buy "THE TRANSFORMERS #24 Marvel Comics 1987 (CA) Trimpe 210209C" on SEIBERTRON-STORETHE TRANSFORMER ...
Buy "TRANSFORMERS #6 Cover B IDW Comic 2019 BOLD NEW ERA SIEGE 6B (A/CA)McGuire-Smith" on SEIBERTRON-STORETRANSFORMERS #6 ...
Buy "Transformers Spotlight ULTRA MAGNUS Cvr B IDW Comics 2007 (A/CA) Musso 200527A" on SEIBERTRON-STORETransformers Sp ...
Buy "TRANSFORMERS ESCAPE #3 RI 1:10 IDW Comics 2021 DEC200472 3RI (CA) Veregge" on SEIBERTRON-STORETRANSFORMERS ES ...
Buy "Transformers PRIMACY #3 IDW Comics 2014 (A/CA) Ramondelli AUG140463 201106A" on SEIBERTRON-STORETransformers PR ...
Buy "Transformers MORE THAN MEETS THE EYE #30 Botcon Con Cvr IDW Comics 2014 210322A" on SEIBERTRON-STORETransformers MO ...
Buy "THE TRANSFORMERS #30 Marvel Comics 1987 (W) Budiansky (CA) Trimpe 210422A" on SEIBERTRON-STORETHE TRANSFORMER ...
Buy "Transformers My Little Pony MAGIC OF CYBERTRON #1 Cvr B IDW Comics 2021 1B" on SEIBERTRON-STORETransformers My ...
Find the items above and thousands more at the Seibertron Store on eBay
Transformers Podcast: Twincast / Podcast #326 - Sometimes It's Headmasters
Twincast / Podcast #326:
"Sometimes It's Headmasters"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Sunday, June 4th, 2023

Featured Products on Amazon.com

Buy "Transformers MPM04 Optimus Prime" on AMAZON
Buy "Transformers Authentics Grimlock Action Figure" on AMAZON
Buy "Transformers Studio Series 08 Leader Class Movie 1 Decepticon Blackout" on AMAZON
Buy "Transformers Studio Series 12 Voyager Class Movie 1 Decepticon Brawl" on AMAZON
Buy "Transformers Titans Return Repugnus, Dastard, and Solus Prime Prime Master" on AMAZON
Buy "Transformers: Generations Power of The Primes Leader Evolution Rodimus Prime" on AMAZON
Buy "Transformers: Generations Power of The Primes Solus Prime Prime Master" on AMAZON
Buy "Transformers Deluxe 20 Mercenary Action Figure" on AMAZON
Buy "Transformers: Generations Power of The Primes Deluxe Class Autobot Jazz" on AMAZON
Buy "Transformers Generations Titans Return Legends Class Decepticon Rumble(Discontinued by manufacturer)" on AMAZON
Buy "Transformers Generations Combiner Wars Deluxe Class Dead End Figure" on AMAZON
Buy "Transformers: Generations Siege on Cybertron 5-Figure Pack" on AMAZON