Hasbro News: China's "Transformers Cybertron Con"

Transformers News: Hasbro News: China's "Transformers Cybertron Con"

Friday, July 30th, 2010 2:35PM CDT

Categories: Toy News, Event News, Press Releases, Company News
Posted by: Seibertron   Views: 109,009

Topic Options: View Discussion · Sign in or Join to reply

Here is a message we received earlier today from Hasbro regarding China's first ever official Transformers convention called Cybertron Con!



The Largest Official Gathering of TRANSFORMERS Fans Starts Today at Landmark Brand Expo in Shanghai

Pawtucket, RI – July 30, 2010 – Hasbro, Inc. (NYSE: HAS) is kicking off the start of the first ever official TRANSFORMERS fan convention to be held in Asia, “TRANSFORMERS Cybertron Con,” at the East Asia Exhibition Hall at the Shanghai World Expo. Building on the tremendous momentum and enthusiasm for Hasbro’s popular brand around the world, the Company is presenting an extensive collection of historical TRANSFORMERS items from throughout the brand’s 26 year history. In a visually stunning exhibit, Hasbro is welcoming fans to experience a wide variety of offerings from the brand’s current toy line and entertainment.

This “history corridor” will be featured in the central section of the expansive TRANSFORMERS Cybertron Convention footprint within the East Asia Exhibition Hall at the Shanghai World Expo. Within the corridor, visitors and fans can see the chronological progression of the TRANSFORMERS brand beginning with the classic “Generation 1” era. As fans proceed through they will be able to view extensive artwork and information about characters and stories from different eras of the brand from BEAST WARS to the most recent entertainment blockbuster movies and current HUNT FOR THE DECEPTICONS promotion.

“The first ever ‘TRANSFORMERS Cybertron Convention’ in Shanghai is a testament to the global phenomenon that Hasbro’s TRANSFORMERS brand has become over its twenty-six year history,” said John Frascotti, Global Chief Marketing Officer Hasbro, Inc. “We’re thrilled to welcome tens of thousands of fans to this unprecedented convention to celebrate the stories, characters, art, action figures and entertainment surrounding the TRANSFORMERS franchise.”

In addition to the historical retrospective, the first “TRANSFORMERS Cybertron Convention” will feature a wide variety of displays, interactive experiences and special events. TRANSFORMERS brand leaders and designers from Hasbro’s global headquarters in Pawtucket, Rhode Island will also be in attendance to meet with fans and attend special events and panel discussions. In all, over two thousand TRANSFORMERS action figures will be on display and the retrospective will feature TRANSFORMERS artwork including figure designs, cartoon animation and comics. Some artwork featured will have been previously unreleased prior to the convention.

In addition to expert panels and the historical retrospective, special events and exhibits will include:

  • An opening ceremony where Hasbro will unveil a 23-foot tall BUMBLEBEE character statue, one of the largest TRANSFORMERS statues ever, made for the TRANSFORMERS Cybertron Convention.

  • A “grafitti wall” featuring TRANSFORMERS characters in the Shanghai East Asia Exhibition Hall.

  • Demonstrations of the recently released Transformers: War for Cybertron video game from Activision.

  • TRANSFORMERS drawing classes for attendees (at select times).

  • Three-dimensional action figure dioramas capturing scenes from popular TRANSFORMERS entertainment including the blockbuster movies and 1980’s animated series.

  • TRANSFORMERS Challenge competitions testing attendees skills at converting TRANSFORMERS action figures from “robot” to “vehicle” modes.

The TRANSFORMERS Cybertron Convention starts today, Friday, July 30 and ends on Tuesday, August 3. For more information about the convention, fans can visit http://ad.sh.sohu.com/transformers//index.html.

For more information about the TRANSFORMERS brand, fans can visit http://www.TRANSFORMERS.com.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, NERF, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com © 2010 Hasbro, Inc. All Rights Reserved.
Credit(s): Hasbro
Search Got Transformers News? Let us know here!
Re: Hasbro News: China's "Transformers Cybertron Con" (1106361)
Posted by WomanJazzy on July 30th, 2010 @ 6:53pm CDT
Please, Hasbro come to South America, come to Peru :)
Transformers products from AMAZON

Featured Products

Buy "Transformers Authentics Starscream" on AMAZON
Buy "Transformers Authentics Optimus Prime" on AMAZON
Buy "Transformers Titans Return Arcee Action Figure Set" on AMAZON
Buy "Transformers Studio Series 08 Leader Class Movie 1 Decepticon Blackout" on AMAZON
Buy "Transformers Generations Power of The Primes Evolution Nemesis Prime (Amazon Exclusive)" on AMAZON
Buy "Transformers Power of the Primes Punch-Counterpunch and Prima Prime" on AMAZON
Buy "Transformers Titans Return Repugnus, Dastard, and Solus Prime Prime Master" on AMAZON
Buy "Transformers Combiner Wars Blast Off Megatronus Prime Master" on AMAZON
Buy "Transformers Generations Titans Return Deluxe Slugslinger and Caliburst" on AMAZON
Buy "Transformers Generations Combiner Wars Deluxe Class Sunstreaker Figure" on AMAZON
Buy "Transformers: The Last Knight Premier Edition Deluxe Bumblebee" on AMAZON
Buy "Transformers Cyberverse Ultra Class Starscream" on AMAZON
Transformers Podcast: Twincast / Podcast #208 - Everyone Gets Counterpunched
Twincast / Podcast #208:
"Everyone Gets Counterpunched"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Sunday, September 23rd, 2018
Transformers products from EBAY

Items Ending Soon

Buy "Transformers Botcon 2006 Dawn Of Future's Past Cheetor Action Figure #2" on EBAY
Buy "Ratchet Complete - Deluxe Class RID - Transformers - Open Package" on EBAY
Buy "Elita-One Warpath Hardtop Strongarm Crosshairs Scout Movie 1 Transformers MISP!" on EBAY
Buy "Transformers Titans Return Nightbeat Skytread Repugnus Shuffler Set of 4 - New" on EBAY
Buy "1988 Transformers AFA Triggercon Decepticon Crankcase Sealed MISB MIB BOX" on EBAY
Buy "Transformers Prime Voyager Class Thundertron Action Figure Toy MIB Animated RID" on EBAY
Buy "Complete  open Transformers Cybertron Sideways Deluxe Class With DVD" on EBAY