The announcement today said Hasbro plans to significantly increase strategic investment in key brands with a focus on gaming, direct to consumer, franchise brands and licensing.
Priority brands for investment include Peppa Pig, Transformers, Dungeons & Dragons, Magic: The Gathering, My Little Pony, Power Rangers, Play-Doh and board games including Monopoly and Clue.
Hasbro to Invest More into the Transformers Brand
Posted by william-james88
Nov 17, 2022 at 3:03pm CST
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Re: Hasbro to Invest More into the Transformers Brand
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Comment by MaximalNui
Nov 17, 2022
...so, what has to be sold for us to have a chance of seeing a sequel to 9?
Re: Hasbro to Invest More into the Transformers Brand
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Comment by chuckdawg1999
Nov 17, 2022
Hasbro has been wanting to sell off Eone since Goldner died, the other executives just didn't share his vision. Somehow, someway, I think this is only going to make things MORE expensive. If you need me I'll be working the point to pay off my Dragonzord.
Re: Hasbro to Invest More into the Transformers Brand
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Comment by TOO MUCH ENERGON!
Nov 17, 2022
Give us Transformers condoms, damn it! I’m about ready to Maximize over here!
Re: Hasbro to Invest More into the Transformers Brand
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Comment by SciFi80sGameFan
Nov 17, 2022
HEY HASBRO, HOW ABOUT INVESTING IN M.A.S.K. FINALLY?? HUH??
Re: Hasbro to Invest More into the Transformers Brand
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Officially not happening. GI Joe is also missing.
Comment by william-james88
Nov 17, 2022
SciFi80sGameFan wrote:HEY HASBRO, HOW ABOUT INVESTING IN M.A.S.K. FINALLY?? HUH??
Officially not happening. GI Joe is also missing.
Re: Hasbro to Invest More into the Transformers Brand
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Comment by DeathReviews
Nov 18, 2022
I'm more surprised by the fact that they want to invest in the Monopoly board game. Does anybody actually PLAY that thing?
Re: Hasbro to Invest More into the Transformers Brand
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That’s surprising considering the Haslab HISS Tank’s success.
I do wonder if the order that the brands are listed in reflects their priority, cause it be funny as Hell if Transformers beat out D&D and Magic: The Gathering but isn’t as important to Hasbro as a 7ft. pig.
Comment by Decepticon Stryker
Nov 18, 2022
william-james88 wrote:SciFi80sGameFan wrote:HEY HASBRO, HOW ABOUT INVESTING IN M.A.S.K. FINALLY?? HUH??
Officially not happening. GI Joe is also missing.
That’s surprising considering the Haslab HISS Tank’s success.
I do wonder if the order that the brands are listed in reflects their priority, cause it be funny as Hell if Transformers beat out D&D and Magic: The Gathering but isn’t as important to Hasbro as a 7ft. pig.
Re: Hasbro to Invest More into the Transformers Brand
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Who cares if they play it if they can keep selling re-releases skinned with new IPs.
Comment by AcademyofDrX
Nov 18, 2022
DeathReviews wrote:I'm more surprised by the fact that they want to invest in the Monopoly board game. Does anybody actually PLAY that thing?
Who cares if they play it if they can keep selling re-releases skinned with new IPs.
Re: Hasbro to Invest More into the Transformers Brand
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Comment by Hero Alpha
Nov 18, 2022
I still think they would do good with direct to video/streaming animated movies like DC does with comic story lines. First one, of course, Last Stand of the Wreckers. Pretty sure these would do really well. I know I would love them at least. No need to change anything story wise, just make the comics animated movies. Seems like a no brainer.
Re: Hasbro to Invest More into the Transformers Brand
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Pretty much. The big message since the last Investor's Day is that they'll be focusing on "lesser, better brands", a phrase which here means "focus exclusively on our current big cashcows at the expense of anything else".
I just hope they don't let the more obscure brands slip under the radar and expire by the time they want to use them, like what happened with Inhumanoids.
Comment by MaximalNui
Nov 18, 2022
AcademyofDrX wrote:DeathReviews wrote:I'm more surprised by the fact that they want to invest in the Monopoly board game. Does anybody actually PLAY that thing?
Who cares if they play it if they can keep selling re-releases skinned with new IPs.
Pretty much. The big message since the last Investor's Day is that they'll be focusing on "lesser, better brands", a phrase which here means "focus exclusively on our current big cashcows at the expense of anything else".
I just hope they don't let the more obscure brands slip under the radar and expire by the time they want to use them, like what happened with Inhumanoids.
Re: Hasbro to Invest More into the Transformers Brand
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Comment by 84everfan
Nov 20, 2022
Transformers is smaller now in originality, entertainment, and marketing than it was in the 2000's, this means nothing.
Re: Hasbro to Invest More into the Transformers Brand
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As long as they buy it, it doesn't matter what they do after the point of sale.
Comment by william-james88
Nov 20, 2022
DeathReviews wrote:I'm more surprised by the fact that they want to invest in the Monopoly board game. Does anybody actually PLAY that thing?
As long as they buy it, it doesn't matter what they do after the point of sale.
Re: Hasbro to Invest More into the Transformers Brand
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Comment by ZeroWolf
Nov 21, 2022
I wonder if the reason that hasbro wants to put more money into peppa pig is because of the arrival of a hundred times better Australian rival? 
It'll be interesting what this will actually mean for the transformers brand with more money going to it
It'll be interesting what this will actually mean for the transformers brand with more money going to it
Re: Hasbro to Invest More into the Transformers Brand
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Which rival, Bluey?
Comment by william-james88
Nov 21, 2022
ZeroWolf wrote:I wonder if the reason that hasbro wants to put more money into peppa pig is because of the arrival of a hundred times better Australian rival?
It'll be interesting what this will actually mean for the transformers brand with more money going to it
Which rival, Bluey?
Re: Hasbro to Invest More into the Transformers Brand
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Yup, most parents I know switched their kids over to Bluey (despite the dads feeling intimidated by Bandit) over the pig.
Comment by ZeroWolf
Nov 21, 2022
william-james88 wrote:ZeroWolf wrote:I wonder if the reason that hasbro wants to put more money into peppa pig is because of the arrival of a hundred times better Australian rival?
It'll be interesting what this will actually mean for the transformers brand with more money going to it
Which rival, Bluey?
Yup, most parents I know switched their kids over to Bluey (despite the dads feeling intimidated by Bandit) over the pig.
Re: Hasbro to Invest More into the Transformers Brand
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I tried, my kids eventually reverted back to Peppa. But neither are Cocomelon, the true beaat of child's entertainment.
Comment by william-james88
Nov 21, 2022
ZeroWolf wrote:william-james88 wrote:ZeroWolf wrote:I wonder if the reason that hasbro wants to put more money into peppa pig is because of the arrival of a hundred times better Australian rival?
It'll be interesting what this will actually mean for the transformers brand with more money going to it
Which rival, Bluey?
Yup, most parents I know switched their kids over to Bluey (despite the dads feeling intimidated by Bandit) over the pig.
I tried, my kids eventually reverted back to Peppa. But neither are Cocomelon, the true beaat of child's entertainment.
