Transformers fans! We’re excited to bring you an exclusive, behind-the-scenes look at packaging and instructions development for Unicron!
We're treated first to a closer look at the packaging and an unboxing video for the Chaos Bringer, showing us just how he'll look when he arrives at the doors of those who backed him via the crowdfunding effort late last year.
We then are taken through the process of designing the instruction booklet for Unicron, which is a whopping 32 pages long! Mark, a Senior Graphic Designer for the project, goes into the details of how instructions are made, and his process of working with the prototype at home to develop the instructions.
Q: Can you walk?us through the typical?Transformers?instructions?process???
A: Our development process actually begins a year before our toys hit in-store retail and “online” shelves. Since the early 1980s, Hasbro has partnered with Takara Tomy, located in Japan, for the development of the Transformers brand’s toys. This all starts with “TT,” as we call them, providing us with reference CADD images or videos, called photosteps, that show how to convert each Transformers figure. From there, I review each conversion assembly, step-by-step, marking-up TT’s photo steps with my own comments and recommendations for improvement that will make the most sense for our consumer.
If you needed further proof of the size of Unicron's box, the Brand Manager, Rachel, shows that a six foot tall human can easily fit inside.
And finally, the engineer's best assistant, Charlie, shows us that this box is definitely kitty-approved.
You can read the entire post with its informative Q&A, by clicking on any of the above pictures.
Thanks to Hasbro giving us another thorough update on the process of bringing the largest-ever Transformer to life. He's not due out until January 2021, but that's only 5 short months away! Share your thoughts about this latest update below!
At least, That's what I did. 