Haslab Unicron Update #3- Packaging and Unboxing, And Designing The Instructions
Thursday, August 6th, 2020 1:35PM CDT
Categories: Toy News, Digital Media News, CollectablesPosted by: Bounti76 Views: 58,376
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Transformers fans! We’re excited to bring you an exclusive, behind-the-scenes look at packaging and instructions development for Unicron!
We're treated first to a closer look at the packaging and an unboxing video for the Chaos Bringer, showing us just how he'll look when he arrives at the doors of those who backed him via the crowdfunding effort late last year.









We then are taken through the process of designing the instruction booklet for Unicron, which is a whopping 32 pages long! Mark, a Senior Graphic Designer for the project, goes into the details of how instructions are made, and his process of working with the prototype at home to develop the instructions.
Q: Can you walk us through the typical Transformers instructions process?
A: Our development process actually begins a year before our toys hit in-store retail and “online” shelves. Since the early 1980s, Hasbro has partnered with Takara Tomy, located in Japan, for the development of the Transformers brand’s toys. This all starts with “TT,” as we call them, providing us with reference CADD images or videos, called photosteps, that show how to convert each Transformers figure. From there, I review each conversion assembly, step-by-step, marking-up TT’s photo steps with my own comments and recommendations for improvement that will make the most sense for our consumer.



If you needed further proof of the size of Unicron's box, the Brand Manager, Rachel, shows that a six foot tall human can easily fit inside.


And finally, the engineer's best assistant, Charlie, shows us that this box is definitely kitty-approved.



You can read the entire post with its informative Q&A, by clicking on any of the above pictures.
Thanks to Hasbro giving us another thorough update on the process of bringing the largest-ever Transformer to life. He's not due out until January 2021, but that's only 5 short months away! Share your thoughts about this latest update below!
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Posted by Deadput on August 6th, 2020 @ 1:42pm CDT
11/10 best Transformers figure ever made.
Posted by Bounti76 on August 6th, 2020 @ 1:52pm CDT
Deadput wrote:Awwwww kitty!
11/10 best Transformers figure ever made.
I had to include those, because wasn't the Internet made for looking at cat pictures and arguing with strangers?
Posted by Regimus Prime on August 6th, 2020 @ 1:54pm CDT

Posted by blackeyedprime on August 6th, 2020 @ 2:20pm CDT

Posted by Deadput on August 6th, 2020 @ 2:42pm CDT
Bounti76 wrote:Deadput wrote:Awwwww kitty!
11/10 best Transformers figure ever made.
I had to include those, because wasn't the Internet made for looking at cat pictures and arguing with strangers?
Indeed, cat pictures never fail to make me happy and then incredibly sad because cats are not immortal
Posted by Bounti76 on August 6th, 2020 @ 2:55pm CDT
Deadput wrote:Bounti76 wrote:Deadput wrote:Awwwww kitty!
11/10 best Transformers figure ever made.
I had to include those, because wasn't the Internet made for looking at cat pictures and arguing with strangers?
Indeed, cat pictures never fail to make me happy and then incredibly sad because cats are not immortal
My own cat is almost 17, and believe me you....I feel that. Long story short, I don't feel super sad, because I savor every moment I have with him. That's a lesson he's taught me since he adopted me.
Back to Unicron.... I've always wondered how instructions were made... this was a cool update.
Posted by D-Maximal_Primal on August 6th, 2020 @ 3:20pm CDT
This is mega involved in every way possible. and that box is huge!
Posted by Emerje on August 6th, 2020 @ 3:56pm CDT
Emerje
Posted by Bounti76 on August 6th, 2020 @ 4:38pm CDT
Emerje wrote:Well that confirms one fear. Not only is it not getting a cool full color box, but the cardboard box is the shipping box. Not that the box is going to be a great display piece given it's size, but I'm keeping the box and would rather it didn't have labels, stamps, marker, dirt and dents all over it. Even Selects figures don't ship in their cardboard packaging.
Emerje
I don't recall it saying anywhere that the cardboard box would be the only box. It's possible that it'll be shipped inside a plain mailer. Printing a box that big in full color would probably have been prohibitively expensive.
Posted by YRQRM0 on August 6th, 2020 @ 5:44pm CDT
Emerje wrote:Well that confirms one fear. Not only is it not getting a cool full color box, but the cardboard box is the shipping box. Not that the box is going to be a great display piece given it's size, but I'm keeping the box and would rather it didn't have labels, stamps, marker, dirt and dents all over it. Even Selects figures don't ship in their cardboard packaging.
Emerje
Personally I like the cardboard boxes for this and the generations selects figures lately. I know that plastic toys aren't exactly great for the environment to begin with, but if it minimizes waste at all I think it's nice. We still have in-store packages which will look nice as long as they're sold in stores.
Posted by Sowndwave76 on August 6th, 2020 @ 7:06pm CDT
YRQRM0 wrote:Personally I like the cardboard boxes for this and the generations selects figures lately. I know that plastic toys aren't exactly great for the environment to begin with, but if it minimizes waste at all I think it's nice. We still have in-store packages which will look nice as long as they're sold in stores.
This is a really good point. One that I definitely appreciate hearing in the realm of plastic toys.
No way was I going to be able to justify buying this figure, but it looks incredibly good...
I don't know how you properly display such a giant, but maybe it's a good problem?
Posted by Emerje on August 6th, 2020 @ 11:06pm CDT
Bounti76 wrote:Emerje wrote:Well that confirms one fear. Not only is it not getting a cool full color box, but the cardboard box is the shipping box. Not that the box is going to be a great display piece given it's size, but I'm keeping the box and would rather it didn't have labels, stamps, marker, dirt and dents all over it. Even Selects figures don't ship in their cardboard packaging.
Emerje
I don't recall it saying anywhere that the cardboard box would be the only box. It's possible that it'll be shipped inside a plain mailer. Printing a box that big in full color would probably have been prohibitively expensive.
Directly under the video for the box it says "This shipper box includes “a really big piece of foam” to ensure Unicron arrives in perfect condition." so that's definitely the only box. Meanwhile Jabba's sail barge got these massive boxes.
Doesn't really have the same premium feel does it?
Emerje
Posted by Regimus Prime on August 7th, 2020 @ 10:10pm CDT
Posted by stereolab54 on August 8th, 2020 @ 8:29pm CDT
Will it be possible to purchase Unicron once production is in full swing or did I completely miss the boat by not backing or pre-ordering by 10/6/2019? I'd like to purchase but not sure if I can at this point. Any assistance would be greatly appreciated.
Thanks!
Posted by Flashwave on August 8th, 2020 @ 9:13pm CDT
*this color would have been accurate to the unreleased 86 Unicron, but its not movie accurate
Posted by Sabrblade on August 8th, 2020 @ 11:01pm CDT
Now that you mention it, the color that they call "yellow" in the unboxing video does look more correctly orange in both said video and the new images.Flashwave wrote:Is it that we are seeing screenshots on a screen, or has the NEON MARGARINE YELLOW* from the initial been matted down? I know the ring is a different color now but even the spiky bits and the main figure don't look quite as bright.
Posted by Counterpunch on August 9th, 2020 @ 9:07pm CDT
stereolab54 wrote:Getting to the party late so apologies upfront for any dumb questions.
Will it be possible to purchase Unicron once production is in full swing or did I completely miss the boat by not backing or pre-ordering by 10/6/2019? I'd like to purchase but not sure if I can at this point. Any assistance would be greatly appreciated.
Thanks!
You're probably out of luck my dude. At least, that's how it's been for all these Haslab projects after the deadline.
Posted by Flashwave on August 9th, 2020 @ 9:54pm CDT
stereolab54 wrote:Getting to the party late so apologies upfront for any dumb questions.
Will it be possible to purchase Unicron once production is in full swing or did I completely miss the boat by not backing or pre-ordering by 10/6/2019? I'd like to purchase but not sure if I can at this point. Any assistance would be greatly appreciated.
Thanks!
Unicron is being made strictly to order. Your only bet is gonna be secondary market at extreme markup.
Posted by -WonkoTheSane- on August 9th, 2020 @ 10:53pm CDT
Sowndwave76 wrote:YRQRM0 wrote:Personally I like the cardboard boxes for this and the generations selects figures lately. I know that plastic toys aren't exactly great for the environment to begin with, but if it minimizes waste at all I think it's nice. We still have in-store packages which will look nice as long as they're sold in stores.
This is a really good point. One that I definitely appreciate hearing in the realm of plastic toys.
No way was I going to be able to justify buying this figure, but it looks incredibly good...
I don't know how you properly display such a giant, but maybe it's a good problem?
Obviously, The answer to this is to buy an entire new shelf, Devoted solely to Unicron, Stick it in an empty corner (Also now devoted to Unicron) And eagerly await January 2021, While also sacrificing (at least) one, Full mortgage payment to The Chaos Bringer, Unicron.
Obviously.

Seriously though, I really wish Haslab had found a way to lower the price of the figure, Maybe even shrunk it a little (Maybe even enough to lower the cost to make it feasible to sell at general retail) so that everybody that wanted one could afford to own one. Not everybody wants to go through the trouble of having a kidney surgically removed to sell on the black market taking out a loan just to be able to afford the darn thing.
I personally thought about backing it for three weeks before I did. The way I looked at it, There was no other character I would've been willing to spend that much money on, And also no other figure I'd want to be that large. Also, I've really, Really always wanted a Unicron. Other than the many repaints of the Armada Unicron mold, There were really no other (transforming) options for Unicron. Honestly, I think the Armada mold holds up pretty well, All things considered, But something always seemed slightly off about it to me, Which is what stopped me from buying it each time I'd considered it over the years.
But the Haslab one.. Just ticked all the right boxes.
I honestly tried the hardest I could over those three weeks, Trying my darndest to find at least one flaw in the figure that I couldn't live with (I didn't).
Now that I've typed this all out, I really don't know where I was going with it, I guess just how I justified it.
I just wish more people who wanted it would've been able to afford it (Or alternatively, It been cheaper so even the people who could afford it, But couldn't justify the price, Would've been able to get it.)
Oh well.
Posted by Sabrblade on December 26th, 2020 @ 1:32pm CST
Posted by Gauntlet101010 on December 30th, 2020 @ 1:01pm CST
Still have no idea where I'll put this massive thing. Still glad to have backed it.
Posted by o.supreme on January 26th, 2021 @ 11:07am CST

https://www.facebook.com/Robotkingdom/p ... 9471982071
I didn't even order one, but seeing this just makes me happy. I hope you all get it soon, and enjoy.
Posted by Sabrblade on January 26th, 2021 @ 11:15am CST



Posted by Overcracker on January 26th, 2021 @ 11:54am CST
Sabrblade wrote:
I... am Unicron!!!!!
Posted by Sabrblade on February 4th, 2021 @ 12:22pm CST
Posted by chuckdawg1999 on February 4th, 2021 @ 4:05pm CST
Sabrblade wrote:
I can all but guarantee this will be the shortest Unicron review.
Posted by Regimus Prime on February 4th, 2021 @ 5:33pm CST
Posted by Regimus Prime on February 4th, 2021 @ 5:35pm CST
Posted by Sabrblade on February 4th, 2021 @ 11:50pm CST
Posted by ZeroWolf on February 5th, 2021 @ 4:43pm CST
This is what backers received:
We are wrapping up the final production and packaging on your HasLab War For Cybertron Unicron and will begin shipping to you in late March. The packaging and shipping process is a multi-person undertaking, and of course, we want to ensure The Lord of Chaos arrives to you undamaged!
Since you placed your HasLab order back in 2019, and well, 2020 was a long year, we need you to confirm the address on file. To do so, please login to your Hasbro Pulse account, navigate to your orders, and locate your HasLab War For Cybertron Unicron order. When in the order, please confirm the address on file is valid. If you need to update your shipping information, please contact us.
Please note: your signature is required for the delivery, so please make sure you are home on the day of delivery to accept.
We are so excited for you to receive your very own Lord of Chaos!
So soon, the backers will be able to bask in the ultimate version of the iconic character, just in time to celebrate the films 35th anniversary (along side the Studio Series 86 figures)
Thats not all though, as over on HasbroPulse.com, they've posted the fifth installment of their own update about Unicron, in the form of a behind the scenes documentary. The documentary shows us how the parts are assembled and painted, all the way to being placed in the boxes big enough for Solid Snake to stealth in.
Check it out here.
With Unicron inbound, it seems some have been lucky enough to have been given one as youtube toy reviewer, Hobbymizer, has posted a preview to their YouTube channel, promising the review to drop on February 8th. Check out the teaser below.
Special thanks to users Sabrblade, Regimus Prime, and Dominus Prime for sharing these bits of news with us.
Are you one of the lucky people getting Unicron? Share your pictures of this titanic event in the Energon Pub, as we all celebrate his arrival, and that of the the animated movies 35th anniversary!
Share your thoughts in the Energon Pub and stay tuned to Seibertron for all the latest news and reviews!
Posted by Regimus Prime on February 5th, 2021 @ 9:41pm CST

Posted by First-Aid on February 5th, 2021 @ 10:15pm CST
Posted by Sabrblade on February 5th, 2021 @ 10:48pm CST
Posted by Master Farr 1 on February 6th, 2021 @ 7:41am CST
Posted by Gauntlet101010 on February 6th, 2021 @ 8:59am CST
Sabrblade wrote:The changed the color of his maw from yellow/orange to blue.
Dangit, why? It was accurate before.
I guess we should have been clued into this change a bit earlier.
Posted by -WonkoTheSane- on February 6th, 2021 @ 7:47pm CST
Gauntlet101010 wrote:Sabrblade wrote:The changed the color of his maw from yellow/orange to blue.
Dangit, why? It was accurate before.
I guess we should have been clued into this change a bit earlier.
Agreed. I was waiting to see how long it'd take until someone noticed.
I've begun to regret backing it, Considering I was planning to display it in planet mode.
And then they go and change the most prominent planet mode feature, The one your eyes are immediately drawn to, And to be inaccurate, No less...

Posted by ZeroWolf on February 7th, 2021 @ 2:32am CST
Though if you feel like it's a bad purchase, at least you have the knowledge that you could probably flip it quite easily enough, and maybe make some extra money as well
Posted by shadowstitch on February 7th, 2021 @ 12:06pm CST
Imagine paying $600 for Hasbro to simply re-use the same arm (and maybe wing) on both sides.
(I know screwhole covers are included, I still think it's embarrassing for a figure that expensive.)
Posted by william-james88 on February 7th, 2021 @ 12:35pm CST

So we know Unicron is done and shipping to retailers, hopefully this means everyone who ordered one is closer to getting a shipping notice themselves. Let us know what you think of the toy when it comes your way.
Posted by TOO MUCH ENERGON! on February 7th, 2021 @ 12:53pm CST
Posted by jtanimator on February 7th, 2021 @ 1:06pm CST
Posted by Sabrblade on February 7th, 2021 @ 1:14pm CST
Only backers. This thing isn't fit for mass retail standards.TOO MUCH ENERGON! wrote:Is this only available to backers, or will it hit mass retail as well?
Posted by Master Farr 1 on February 7th, 2021 @ 1:20pm CST
Posted by Sabrblade on February 7th, 2021 @ 1:25pm CST
Back when the backing window was open, people kept demanding Hasbro put in more and more features and gimmicks to get their money's worth out of it.Master Farr 1 wrote:I can't wait for the $100 knock off. Seriously did we really need eyes that could move or timy ships and figurines
Posted by Copyright82 on February 7th, 2021 @ 1:31pm CST

Posted by Solrac333 on February 7th, 2021 @ 1:38pm CST
Posted by Sabrblade on February 7th, 2021 @ 1:41pm CST
Just head over to you local pet store for some.Solrac333 wrote:Needs more kibble.

Posted by Chriphord on February 7th, 2021 @ 3:21pm CST
Copyright82 wrote:Does anyone know if this Unicron can stand in robot form without its stand? I don’t have a display cabinet that would fit the dimensions of the support stand...
I believe I remember Warden saying that Unicron had some amount (whether it be full or limited) of poseability without the stand.
Posted by Rodimus Knight on February 7th, 2021 @ 4:55pm CST
Sabrblade wrote:Back when the backing window was open, people kept demanding Hasbro put in more and more features and gimmicks to get their money's worth out of it.Master Farr 1 wrote:I can't wait for the $100 knock off. Seriously did we really need eyes that could move or timy ships and figurines
Honestly the gimmick I really wanted them to have with this one, was an eyepiece that had the quintesson ship blasting into it. That would have been great for display.
Posted by chuckdawg1999 on February 7th, 2021 @ 5:15pm CST