Mattel Rejects Takeover Offer from Hasbro

Transformers News: Mattel Rejects Takeover Offer from Hasbro

Friday, November 17th, 2017 12:18AM CST

Category: Company News
Posted by: william-james88   Views: 9,905

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It looks like it is back to the drawing board for any possibility of Hasbro purchasing Mattel. According to the latest from Reuters, Mattel has flat out rejected Hasbro's offer to purchase the company, which we reported on a week ago. Here is a quote from the article saying exactly why the offer was rebuffed:

Mattel has informed Hasbro its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns, the sources said.


The sources are, of course, anonymous and the details of Hasbro's offer was never disclosed.
What is interesting is that while the offer was rejected, talks of acquisition have not ceased (they haven't for a decade now) and Mattel would still be up for selling if the offer was right, according to reuters:

Mattel’s rebuttal indicates that Margaret Georgiadis, who took over as the company’s chief executive in February, is seeking to drive a hard bargain in negotiations with Hasbro, even though Mattel’s stock has significantly underperformed that of Hasbro in the last year.


Mattel's stock is expected to lower from the rise it incurred after the news of a potential purchasing agreement.

Transformers News: Mattel Rejects Takeover Offer from Hasbro
Credit(s): reuters
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Re: Mattel Rejects Takeover Offer from Hasbro (1922119)
Posted by Coptur on November 17th, 2017 @ 3:10am CST
Good !!

Hasbro can sell Monopoly but not be a monopoly
Re: Mattel Rejects Takeover Offer from Hasbro (1922121)
Posted by Blackstreak on November 17th, 2017 @ 4:17am CST
Good! Hasbro doesn't need to buy another toy maker out of business anyways.
Re: Mattel Rejects Takeover Offer from Hasbro (1922125)
Posted by Decepticon Stryker on November 17th, 2017 @ 5:53am CST
And there go our chances of an official GiJoe and Barbie crossover. Glad the offer was rejected though.
Re: Mattel Rejects Takeover Offer from Hasbro (1922145)
Posted by Clockwork Animations on November 17th, 2017 @ 9:21am CST
Why do I find this so funny?

REJECTED
Re: Mattel Rejects Takeover Offer from Hasbro (1922148)
Posted by Rated X on November 17th, 2017 @ 9:26am CST
Our governments anti-trust laws are flawed. I get that a "monopoly" has been considered a bad thing since the industrial revolution. But on the other hand, when your dealing with that kind of money, the buyers are very limited. If someone whats to sell, that should be their right. Imagine the government told you you couldnt sell your house because the ONLY guy willing to buy it already owns 100 houses. Thats not my concern if I NEED to sell. The government should have to find you a buyer if they are going to reject a sale. Forcing someone to keep a company that they dont want to own anymore seems a bit un-American in my opinion.
Re: Mattel Rejects Takeover Offer from Hasbro (1922158)
Posted by kurthy on November 17th, 2017 @ 10:28am CST
Rated X wrote:Our governments anti-trust laws are flawed. I get that a "monopoly" has been considered a bad thing since the industrial revolution. But on the other hand, when your dealing with that kind of money, the buyers are very limited. If someone whats to sell, that should be their right. Imagine the government told you you couldnt sell your house because the ONLY guy willing to buy it already owns 100 houses. Thats not my concern if I NEED to sell. The government should have to find you a buyer if they are going to reject a sale. Forcing someone to keep a company that they dont want to own anymore seems a bit un-American in my opinion.


I'm going to go with antitrust laws as a good thing. Hasbro having a good 75% of all the toy aisles is not something I want to see. Who else would compete with them, Bandai and Lego? Hasbro would be able to do what they want with TRU and they'd have a really strong bargaining position with Walmart and Target to set prices.
Re: Mattel Rejects Takeover Offer from Hasbro (1922176)
Posted by Black Hat on November 17th, 2017 @ 12:41pm CST
Well thank god for that. The last thing we need is one company having a monopoly on most of the Western toy market. Especially given Di$ney's large amount of control over Hasbro these days.
Re: Mattel Rejects Takeover Offer from Hasbro (1922221)
Posted by Rated X on November 17th, 2017 @ 3:13pm CST
kurthy wrote:
Rated X wrote:Our governments anti-trust laws are flawed. I get that a "monopoly" has been considered a bad thing since the industrial revolution. But on the other hand, when your dealing with that kind of money, the buyers are very limited. If someone whats to sell, that should be their right. Imagine the government told you you couldnt sell your house because the ONLY guy willing to buy it already owns 100 houses. Thats not my concern if I NEED to sell. The government should have to find you a buyer if they are going to reject a sale. Forcing someone to keep a company that they dont want to own anymore seems a bit un-American in my opinion.


I'm going to go with antitrust laws as a good thing. Hasbro having a good 75% of all the toy aisles is not something I want to see. Who else would compete with them, Bandai and Lego? Hasbro would be able to do what they want with TRU and they'd have a really strong bargaining position with Walmart and Target to set prices.

I dont see "competition" as being a threat to the toy industry. Its just not the same thing as the auto industry or the fast food industry. Does an 8 year old Star Wars fan really care what company produces Star Wars toys? Only one company is going to own the licence anyways so exactly where is the "competition" ? How many of you Transformers fans walk into a TRU and say "Hasbro makes too much money, so let me buy MOTU instead of Transformers today"? I seriously doubt it. Competition cant exist unless 2 different companies make the same thing. Toy franchises have licenses so that doesnt happen outside of Chinese. KOs.
Re: Mattel Rejects Takeover Offer from Hasbro (1922225)
Posted by Seibertron on November 17th, 2017 @ 4:30pm CST
I don't see how Hasbro and Mattel merging would create a monopoly. When I go to the main Toy Fair at the Javits Center every year, I'm reminded how incredibly small the world of Hasbro and Mattel truly are in the toy industry. I've wanted to see what Hasbro could do with Masters of the Universe and see what Mattel could do with G.I. Joe, it seems like a merger would be the best way to see both of those brands become all that they can. I'd love to see this happen!
Re: Mattel Rejects Takeover Offer from Hasbro (1922233)
Posted by Prime Nova on November 17th, 2017 @ 5:03pm CST
Mattel are missing out on a major point. Hasbro had been going out buying animation companies so they could have used that to get a cartoon up & running to go against Hasbro main lines. They aren't going to do a Marvel & buy out then scrap them (Malibu)
Re: Mattel Rejects Takeover Offer from Hasbro (1922265)
Posted by Emerje on November 17th, 2017 @ 8:07pm CST
Uh, this isn't over, people. Mattel rejected this offer, they did not rule out further negotiations. This could still happen, just at a higher offer.

Seibertron wrote:I don't see how Hasbro and Mattel merging would create a monopoly. When I go to the main Toy Fair at the Javits Center every year, I'm reminded how incredibly small the world of Hasbro and Mattel truly are in the toy industry. I've wanted to see what Hasbro could do with Masters of the Universe and see what Mattel could do with G.I. Joe, it seems like a merger would be the best way to see both of those brands become all that they can. I'd love to see this happen!

Exactly. And when two similar companies buy each other out like this what they're really after is their brands. Hasbro isn't going to buy them just to shut them down and make room for their own stuff on the shelves. To the average person they'd just see the same stuff they're used to seeing on the shelves like Barbie, DC Comics figures, and WWE figures.

kurthy wrote:Hasbro would be able to do what they want with TRU and they'd have a really strong bargaining position with Walmart and Target to set prices.

I don't think their position would change much since they need toy stores to survive. They work well with TRU because they typically sell things at MSRP when there isn't a sale. It's Walmart and Target they struggle with (especially Walmart) because they're big enough that they set their own wholesale prices which is how they're able to sell for $5 under MSRP. But it also cuts into their own potential profits because it narrows the margin after production costs. It also hurts TRU in competition, probably why they don't stock as many Transformers as we'd like them to.

Taking up more shelf space under their name probably wouldn't help them since Walmart can be pretty underhanded when they don't get their way. They can always narrow Hasbro's footprint and find other very eager companies to fill in the space.

Black Hat wrote:Especially given Di$ney's large amount of control over Hasbro these days.

The only control Disney has over Hasbro is with their own licenses and that's true with any license. There was rumor of Disney angling to buy Hasbro shortly after buying Marvel and it didn't go anywhere. I don't think that's something that really interests Disney, I don't believe Hasbro has anything that interests Disney outside of maybe MLP, and if they wanted a toy company of their own they could just make one.

Emerje
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