When the official website for the event went live TFW2005 member Black Convoy translated what the commercial had said:
“They surround us, they form part of our lives, and now it is the time to put them on the place they deserve to accomplish an important mission because they are the key to save human race and winning the final battle. The time has come to fight and build the definitive Optimus Prime together.”
This statement from the new video is posted on the event website. Transformers fans in Spain can donate used electronics and small appliances to create a statue of Optimus Prime. This explains why the video shows some seemingly random objects. The shield will be made separate and a poll is being conducted to determine the color of the shield.