For those unfamiliar with Chinese regulations, most foreign films are restricted to about a month in theaters. To have Bumblebee extended required the studio's filing of an official request to Chinese authorities. This is an apparent first in the Transformers franchise, seeing as most records indicate no other Transformers film has ran in China long enough to substantiate a renewal. With the extension, Bumblebee’s run will last 57 days in total, dwarfing The Last Knight and Age of Extinction's runs of 31 and 35 days respectively.
With Bumblebee grossing the least of all Paramount's films, and with overseas revenue tending to be more lucrative than domestic, this extension may be the push Bumblebee needs to catch up with its predecessors.
What are your thoughts? Do you see this as a sign of good faith from Paramount, or does this seem more like a desperate attempt to increase the film's relatively-low profits? Do you care? Let us know what you think in the forums below, and stay tuned to Seibertron for more Transformers News and Reviews.
