Kabam's Transformers: Forged to Fight has won the Best Mobile Game at the Global Mobile Awards 2018 on March 6th, 2018 in Barcelona, Spain. These are the details below: At this year’s Global Mobile Awards (GLOMO Awards) in Barcelona, Spain ...
The long sought after release of the music for the original Generation One series is upon us and in limited quantities per "Enjoy the Ride Records" and it's only going to be released in LP format. That's right, you'll need ...
Fellow Seibertronian ZeroWolf has pointed us to an article from the U.K.'s Guardian newspaper, which states that Toys Я Us U.K. branch is expected to go into administration (a type of pre-bankruptcy accounting of a business) within the next 24 ...
The Trademarkia website fired to life with the indication that Hasbro has registered the new trademark of ALLSPARK DISTRIBUTION. What is it for? Entertainment services is what the category is being registered under. That category covers things like TV series, ...
Hasbro's official Facebook page for Transformers has put out some extra information on the fan-vote poll for the 2019 War for Cybertron figures, which is closing today on social media. The three images answer some of the questions that the ...
My fellow Seibertronians, lend me your audio receptors! One of the major stories coming out of this past weekend's Hasbro Media Day at New York Toy Fair is the launch of Hasbro Labs (HasLab for short), a crowdfunding platform intended ...
From the coverage of the Hasbro Brand Entertainment panel, which you can read again here, we have the details on the next fan-vote poll that will lead to not one but two, separately sold figures - each with their backstory ...
A final story from the main Hasbro Transformers day over at the Times Center in New York City, where Toy Fair 2018 is still taking place, is the group interview with the Transformers brand team - including infamous names like ...
From the coverage of the Hasbro Brand Entertainment panel, which you can read again here, we have the details on the next fan-vote poll that will lead to not one but two, separately sold figures - each with their backstory ...
After the coverage we offered yesterday of the investor meeting from Hasbro, including the various slides made available during the call itself, in two of our stories - respectively, the future of the live-action Paramount movies and the general Transformers ...
As you've seen from our highlight post on the Paramount and Allspark Studios output here, there is some news coming out of the investor call with Hasbro (including CEO Brian Goldner) regarding Transformers, though it is true that the entertainment ...
The transcript for Hasbro's latest Quarterly Investors call is up on Seeking Alpha, as are the presentation slides. In it, we realize a major talking point was how Star Wars toys had under-performed while the Transformers brand was very strong. ...
We've received the official press release from Hasbro concerning their fourth quarter (2017) and full year report, which seems to show a positive trend for the company, and therefore investors and shareholders. Transformers specific material is not referred to here ...
A source wishing to remain anonymous has uploaded a slide with broad strokes of the initiatives Toysrus will be taking in their 2018 roadmap. The same source also gave a breakdown of what all this means and some specifics: - ...
We previously had news stating that a potential 200 Toysrus stores may close due to their financial restructuring. The official number has now been revealed to be closer to 180 US stores. News comes to us from several news outlets ...
We have a small update from Irish company Boulder Media - the studio behind Danger Mouse - currently collaborating with Hasbro on the creation of Transformers: Rescue Bots Academy, other animated series in the Hasbro shared Universe (such as Micronauts) ...
It has been a while since we last mentioned the Transformers sponsored race car from Dawson Racing. By way of Racer.com we have learned that it seems that it will be missing out on Rolex 24 for the 2018 IMSA ...
RollingStone has an interview out with one of the creative minds of Wizards of the Coast, the company president Chris C o c k s. Wizards of the Coast, as you know, is a subsidiary of Hasbro and producer of ...
There has been a lot of talk about how odd it is that more and more Takara toys are the exact same as the Hasbro released. We saw it with Trypticon but even more with the Transformers: The Last Knight ...
We have news from Bloomberg of Toysrus potentially closing 100 stores in the United States. This comes from "people with knowledge of the situation" and it is simply them considering it at this point. No decision has been made about ...
We have some more unfortunate news for those following the saga of Toys'R'Us, both in the US and the UK, ever since the first invocation of chapter 11 and the 'bankruptcy' story first broke (as covered here). As you might ...
This weekend, we bring you another initiative that Hasbro is taking part in alongside Toys for Tots (as covered here), this time in partnership with ToyBox Tools - a resource created with and by The Autism Project to increase accessibility ...
Hasbro are no strangers to philanthropic gesture and campaigns, and it looks like they'll be supporting their more generous side once again this year - though with a first-time campaign called Be Fearless Be Kind. The company is joining up ...
On Business Wire, Hasbro has launched a news release today detailing their quarterly cash dividends. Here is what was reported: December 07, 2017 12:32 PM Eastern Standard Time PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) today announced that its Board of ...
In another addition to the long saga of the Toys'R'Us bankrupcty news, previously reported on back in September, we have some news coming at us from the UK branch of the multinational retailer, courtesy of fellow Seibertronian blackeyedprime. It appears ...
Imaginarium Art has added more characters to be statues to their growing pool of Transformers statue involving Coronation Starscream with throne, Ultra Magnus pose statue, Soundwave pose statue with his minions: Rumble (or Frenzy for those on the other side ...
Coming from Tokyo Comic Con, we have a brand new brand partnership to report on! Casio posted a 30 second spot on the YouTube channel for their G-Shock Watches, and it features a G-Steel watch that transforms into Optimus Prime ...
Several months ago, Hasbro sent out a press release highlighting their new campaign to connect faces and names to the gigantic toymaker company, called Hasbro Stories. As a series of short clips on YouTube, they spotlighted employees and departments that ...
It looks like it is back to the drawing board for any possibility of Hasbro purchasing Mattel. According to the latest from Reuters, Mattel has flat out rejected Hasbro's offer to purchase the company, which we reported on a week ...
We receive news of some newly licensed material coming out of Hasbro's dealings with Pop Culture Shock Collectibles, Inc., who have recently confirmed they will be producing items and figures for a number of franchises owned by the toy maker, ...
Back in February 2016, we posted an article about a possible merger between Hasbro and Mattel. Now, a year and a half later, the Wall Street Journal reports that sources familiar with the matter have told them that Hasbro has ...
As filming on the Bumblebee Movie wraps/is wrapping up, and with the last of the Transformers: The Last Knight toyline trickling out, we bring to you more news, though of the business side of making the live-action movies. As we ...
A preamble before the write-up: the original article is entirely speculative, and given that it was originally posted in July 2017 and we have heard nothing from either Hasbro or Takara Tomy since, please only consider it as such - ...
Paramount Pictures and Hasbro to Produce and Distribute Live Action and Animated Content Under Five Year Exclusive Relationship November 03, 2017 08:37 AM Eastern Daylight Time HOLLYWOOD--(BUSINESS WIRE)--Paramount Pictures and Hasbro, Inc. today announced that they will be teaming up ...
The title is not a typo: the next iteration of the Hasbro-run event that brings together all their franchises under one roof in their own backyard will not be back for another year - but it will be back! Taking ...
We have received communication from Dave Brandon, the CEO of Toys'R'Us, given all the news about their Chapter 11 process and its repercussions on Hasbro and toy sales in general for this year, speaking on how the stores will be ...
Fellow Seibertronian d-maximus_Prime has pointed us to an article on CNN's Money Section, regarding Toys "R" Us' bankruptcy, and how it's expected to affect toy sales this Christmas shopping season. Hasbro's CFO, Deborah Thomas, said that while 3rd quarter sales ...
Directly from Hasbro HQ, we've received a condensed report on their quarterly report (Q3 2017, specifically), and links to their full presentation from their webcast and more. You can find the number-dense report copied below, and head here for the ...
Continuing the build-up of its movie side-company, after the Allspark Animation trademark registration, Hasbro has appointed a new head of Allspark Studios according to Variety: Greg Mooradian. The news brings the consequence of a development of Hasbro's current deal with ...
Continuing in the recruitment for the Animated project for the Hasbro Universe Transformers franchise, Boulder Media Studios are looking for more positions to work in the creative side of the feature movie! All the positions below require the successful applicants ...
Thanks to an announcement from Toys R Us themselves, we have word that Titans Return Arcee with Leilad and Ultra Magnus will be available for sale October 5th on their website before their New York Comic Con booth, #110, appearance! ...
Hasbro has recently applied for 2 new trademarks, each associated with a different category that has been in the Transformers news recently. The first trademark is for "Cybertron", which is related to the new Transformers: Cyberverse series and trademarks that ...
While it came to no one's shock that Toysrus was close to bankruptcy in the US, due to all the debt woes since the early 00's, Canadians were left puzzled by Toysrus Canada being the only subsidiary to also file ...
Toysrus has now posted some documents on their website giving specific details of what we can expect from them filing for bankruptcy protection earlier this week. They do not shy away from giving a clear number of their current debt ...
You may remember our previous story about Toys R Us shipments by other companies being cut, but the latest in the news about Toys R Us is that they have successfully ]filed Chapter 11 Bankruptcy Protection from CNBC News. Does ...
There has been a development in the Toysrus debt restructuring (and possible bankruptcy) story and it's not a positive one. A Bloomberg article has stated that while Toysrus is seeking a new loan, several retailers are cutting back shipments since ...
You may remember how Transformers in 2016 was not admitted to the National Toy Hall of Fame, losing to the swing, D&D and Little People (see story here) - but the brand is actually back in the running for 2017, ...
The finalists of The Licensing Awards for 2017 have been announced, and Hasbro will be attending to represent several of their properties. The company will likely be showcasing their upcoming projects, such as Transformers: Cyberverse, and will provide brand banners ...
An article has surfaced on USA today saying that Toysrus is currently working with attorneys to deal with $400 million in debt due by the end of this year. While the article does go on to say that anything is ...
From Boulder Media, the studio that Hasbro is using to animate Rescue Bots Academy, Cyberverse, and the untitled animated Cybertron-based prequel, we have news of another opening as Character Designer - possible with 3D experience - for one of their ...
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