Hasbro Banking on "Transformers" Hitting It Big at Box Office

Interesting, although I dont like the sound of the Monopoly movie, I dont think it has the same kind of edge to it as Jumanji or Zathura...

Hasbro banking on Transformers?

...duh?

Anything to bump Spider-Man 3 out of #1, that movie was crap and it deserves to be pushed out.

they already have tons of our money and the movie's not even out yet.

Oh I think the movie will do very well

Well, as much as Hasbro would like to milk the die-hards, they do have to have a general public market to make it worth mass-producing the figures.

Otherwise, you get BotCon exclusives.

That article just stated what I've been saying for months - no royalties to pay + licensing deals with other companies = $$$.

"That would be hilarious if the film tanked."--Salazaar

I agree. Instead of licensing the brand to Dreamworks, as Hasbro did, they should have been more involved in developing the Transformers franchise from its roots, as Marvel did with Spider-Man. Frankly, I'm not optimistic for this film's success. Sure, it will have a big opening week, but I doubt it will outdo "Spider-Man 3," "Shrek the Third" or "Pirates" in either opening or total gross receipts. Moreover, there is wider anticipation from a broader audience of people for the next Harry Potter film, which will debut one week after Transformers does. Harry Potter will crush Transformers. Bet on it!

dabattousai wrote:Anything to bump Spider-Man 3 out of #1, that movie was crap and it deserves to be pushed out.

Agreed! It was easily the 2nd worst movie I've seen in 2007 (the first being "Epic Movie" - WORST FILM EVER). I've seen a lot of movies this year too.

Anyway, I think TF will be successful enough for Hasbro and to warrant the sequels, whether or not it actually breaks some records (which, again, I feel it does have a shot at).

Gierling wrote:*waits for Monopoly movie winging*

"What the Hell, the little bald rich guy charged $1000 to stay at his boardwalk hotel!... CHILDHOOD RAPIGE!!!"

...it's funny you should mention that.

Ridley Scott is at the helm of an upcoming Monopoly film. (No lie. http://enewsi.com/news.php?catid=190&itemid=11223)

Anywho, those of you wanting and wishing the movie would crash and burn are being absolutely ridiculous.

Believe me, you want this film to do well. You really do. If it crashes and burns, we'll never see another movie, and Bay/Spielberg were the only ones capable of legitimizing the entire thing.... any legitimacy will be out the window and we'll be laughed out of the theater.

In fact, if it does crash and burn and does enough damage to the rep...Hasbro might even consider cutting their losses and drop the toyline altogether.

Think about it for a second:

1.) You build a toyline, spending billions on it over the years.

2.) You take a cartoon (a cheesy, 30 minute commercial) and you get two of the biggest names in Hollywood behind it and they do their best to legitimize and give weight to something so brainless and weightless...

3.) You go for the gusto pushing this thing, and spending millions upon millions more on the toy construction.

...and then it all crashes and burns.

1.) You'll have spent all that money on the toyline, and it will most assuredly do worse than you expected.

2.) No movies, no cartoons, no legitimacy, and you drag down the names of two of the biggest in Hollywood. If Bay and Spielberg are taken down by this, no one else in the biz will want to go near the property. Hell, even Uwe Boll might run for the hills.

3.) Money down the drain.

....after all of that, wouldn't *YOU* consider dropping it altogether? Salvage what's left of your reputation, and move on while you can?

Anyone with normal business sense would at least consider it.

And if this crashes and burns like you wish....you may not see TransFormers ever again.

Remember...be careful what you wish for, you just might get it.