Hasbro CEO Comments on the Upcoming Transformers Movie

Posted by Hotrod Apr 24, 2006 at 5:56pm CDT 25,047 views

In a conference call this morning addressing Hasbro's first quarter loss, Hasbro President and Chief Executive Officer, Alfred J. Verrecchia, took the time to answer questions at the end. Verrecchia was asked a few questions about the upcoming live action Transformers movie. Here is what Hasbro's CEO had to say:

"The movie has a ratings target of PG-13

The movie is expected to appeal to a broad range of people (both kids watching the show now and 20-somethings who grew up watching it)

"Collectors are very involved in this movie and we've been communicating with them online ever since we announced the movie""

To hear the entire conference call or just the questions and answers portion click here.