According to Deadline.com, "DreamWorks Animation is deeply engaged in two potentially game changing negotiations that could transform the company — including one with Hasbro to forge a family entertainment powerhouse to be called DreamWorks-Hasbro. The other talks are with Hearst to turn DWA's AwesomenessTV into a joint venture."
DreamWorks' Jeffrey Katzenberg would become chairman of the combined operation, the website says.
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