Super7 Licensed Transformers SuperCyborg Optimus and Decoy Minifigures #SDCC2018 #HasbroSDCC

Super7 wrote:

I wanted to reach out and let you know about some of the new releases the brand is showcasing at Toy Fair that build on the Super7® brand tradition of taking nostalgic properties from the past and adding a unique twist for a modern consumer.



This year the most exciting unveiling at Toy Fair is its brand new line, Supersports by Super7, a collection of licensed sports product. Launching with Major League Baseball, the Supersports line features iconic MLB players and teams from the past plus the best of today. The collection will include 3.75” ReAction Figures®, a Super7® classic, and premier a new Jackie Robinson figure in time to commemorate his 100th birthday this year.



Super7 will be at NYTF booth 5382, located on Level 1 and we’d love to set up a time for you to meet founder Brian Flynn and the Super7 team. Here are just a few additional things we will be showing:



• Seasonal Offerings including Universal Monsters Super Buckets

While toys and a unique retro approach lead our portfolio, our design origins allow us to be a one-stop shop for Seasonal Products. This year, Super7 brings back Universal Monsters Super Buckets as the lead to its incredible Halloween line.


• Rocky IV and Blind Box come to ReAction Figures

Super7’s continues to reinvent ReAction Figures with its latest releases: ReAction Figures enter the ring with Rocky IV and its iconic 1980’s boxing clash. Immortalized as a set of 3 ¾” scale retro action figures, you can now relive the excitement of the titanic match between Rocky Balboa and Ivan Drago. For the first time, Blind box comes to action figures with the launch of MOTU and Iron Maiden Blind Boxes.



• Deluxe –Transformers Super Cyborg

Super7 explores the insides of the world’s favorite robots with the Transformers Super Cyborg Deluxe Action Figures! Each 11” tall Super Cyborg figure is fully articulated and features a transparent removable chest, revealing the robotic guts within. The heroic Optimus Prime and evil Megatron are the first screen-accurate action figures of the original Generation One cartoon designs.

ased in San Francisco, Super7 started in 2001 with a book about Japanese Kaiju toys, which turned into Super7 magazine, focused on Japanese kaiju and toy culture, and art and design. In addition, was the seed that would sprout into a company that made actual toys: a printed coupon for an exclusive repaint of a toy, based on color schemes they thought would look more outrageous than the Japanese variants of the time. "The Japanese sensibility on repaints is always very referential," founder Brian Flynn explained to Popular Mechanics in an interview. "The way we approached our recolors was more as what would be cool. 'Let’s make a Hedorah that is clear yellow and orange with red highlights and it’s in glitter. It’s the meltdown Hedorah!'"

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With the approval of Lucasfilm on their résumé, Flynn decided the next toy he’d re-create would be a lost opportunity from his childhood: the famed 1979 Kenner 3¾-inch Alien prototypes. He was able to track down who owned the prototypes—because a lot of the time they leave with company employees and are sold to collectors—obtain a license from Fox, and finally make the figures real. It was really a turning point for Super7, such that Flynn talks about the company's success in terms of "before Alien" and "after Alien."

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Another exciting addition to the catalog are the first screen-accurate Transformers from the original Generation One cartoons—because they don't transform. For companies like Hasbro, the transformation is the whole point of the line, but that comes at the cost of accuracy. "By the nature of that toy physically having to transform," Flynn says, "you’re only going to get 85 to 90 percent screen accurate because you have to put the mechanisms in.” Super7's Transformers Super Cyborg Deluxe Action Figures, each 11 inches tall and fully articulated, have transparent removable chest panels to show off their robotic guts inside in lieu of transforming super powers.

Aside from producing fan favorites, Flynn wants to make all the weird secondary characters, the ones major companies would never be able to make and sell to retailers like Target and Walmart. “I want to make that guy in the background of the third episode from the second season that’s there for five minutes,” he said.

“I hope it’s obvious to everybody else that we’re having as much fun as possible with this, Flynn says. "It's not lost on us that we collectors all sit at home and go 'Wouldn’t it be cool if they did this!?' but there’s only a couple companies that can actually get things made.” After 18 years of business and success with cherished toy lines, Super7 is uniquely positioned to take on those sorts of what-ifs, and fortunately for us all, that's just what they intend to do.