Transformers Toy Prices in US Rise around 10% Across all Classes
Posted by william-james88
May 6, 2025 at 10:54pm CDT
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Entertainment Earth has updated their prices on both in stock and preorder prices and here is the list:
Deluxes 26.99
voyagers 37.99
leaders 59.99
Commanders 97.99
Titan Star Optimus Prime 163.99
Titan Trypticon 218.99
There are also reports about the MSRP for deluxes being 27.99 and voyagers 36.99, so we'll see what the correct prices are once Pulse updates their listings the 9th.
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Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by Rodimus Prime
May 7, 2025
Titans would be $218.99
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by cloudballoon
May 7, 2025
Wonder about the Canadian side of the increase.
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by Glyph
May 7, 2025
Likewise waiting to see whether UK prices are affected (ours are basically the same number as the US price but with a different currency symbol, exchange rates be damned).
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So far so good on Amazon.ca
Comment by william-james88
May 7, 2025
cloudballoon wrote:Wonder about the Canadian side of the increase.
So far so good on Amazon.ca
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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I wonder how accurate these numbers are or if they're just guessing since none of them are really a 10% increase nor are they reflecting the expected additional increase to cover the children's toys. Also weird that they're pricing Marvel Legends and Star Wars Black figures at the same rate ($26.99) when those are made in China and subject to the 145% rate making them $60+.
Emerje
Comment by Emerje
May 7, 2025
william-james88 wrote:We had posted that Hasbro was warning fans that preorder prices on Pulse would only be offered through the 8th. Well as the date nears, retailers are raising their prices. Fans have gotten alerts from Amazon that upcoming Transformers toys have risen in prices.
Entertainment Earth has updated their prices on both in stock and preorder prices. Here is the list:
Deluxes 26.99
voyagers 37.99
leaders 59.99
Commanders 97.99
Titan Star Optimus Prime 163.99
Titan Trypticon 218.99
There are also reports about the MSRP for deluxes being 27.99 and voyagers 36.99, so we'll see what the correct prices are once Pulse updates their listings the 9th.
I wonder how accurate these numbers are or if they're just guessing since none of them are really a 10% increase nor are they reflecting the expected additional increase to cover the children's toys. Also weird that they're pricing Marvel Legends and Star Wars Black figures at the same rate ($26.99) when those are made in China and subject to the 145% rate making them $60+.
Emerje
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by DeathReviews
May 7, 2025
"Whatever shall we DO?" many may be thinking. Well, Hasbro isn't going to lower their prices anytime soon, even if the tariffs are all lifted tomorrow. They've shown in the past that they are greedy and opportunistic, and will eagerly raise prices at the drop of a hat, and always pass the suffering on to the consumer.
We can rant, rave, huff, puff, and complain all we want. But in the end, all we can really DO about this is to adapt. We will all have to start cutting back, adjusting our budgets, and re-allocating how much we buy and when we buy it. What's the alternative? For unlike your foolish mortal governments, we individuals cannot simply print more money, raise taxes on other people, and go right on spending. At least not if we're responsible that is!
I have long known that a reckoning was inevitable. Cheap products made using slave labor in China and other countries without oversight was something that couldn't go on - not if mortals as a collective society wish to continue projecting the attitude that they've 'evolved beyond' human exploitation.
For the time being, I am willing to adapt to this rise in prices as a cost for ending modern-day slavery. I will simply direct the minions to no longer buy figures that I don't really want, and make a general reduction of intake. And if other mortals out there are wise, they'll do similarly.
So the reviews will NOT end! After all - Bruticus is still coming. But there may be a little more space between them, and I may start doing more "Retro-views" of legacy lines like Transformers Animated....
We can rant, rave, huff, puff, and complain all we want. But in the end, all we can really DO about this is to adapt. We will all have to start cutting back, adjusting our budgets, and re-allocating how much we buy and when we buy it. What's the alternative? For unlike your foolish mortal governments, we individuals cannot simply print more money, raise taxes on other people, and go right on spending. At least not if we're responsible that is!
I have long known that a reckoning was inevitable. Cheap products made using slave labor in China and other countries without oversight was something that couldn't go on - not if mortals as a collective society wish to continue projecting the attitude that they've 'evolved beyond' human exploitation.
For the time being, I am willing to adapt to this rise in prices as a cost for ending modern-day slavery. I will simply direct the minions to no longer buy figures that I don't really want, and make a general reduction of intake. And if other mortals out there are wise, they'll do similarly.
So the reviews will NOT end! After all - Bruticus is still coming. But there may be a little more space between them, and I may start doing more "Retro-views" of legacy lines like Transformers Animated....
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by blackeyedprime
May 7, 2025
I was out at £33 for voyagers which now look to be £35 yet they can sell them still for profit at £18 on sale.
I am definitely missing the £/$45 pricing of commanders for sure.
I am definitely missing the £/$45 pricing of commanders for sure.
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by Dino-Snarl
May 7, 2025
Did they say prices would drop if the tariffs are dropped?
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Nope. And it would be wishful thinking to think they would. Once they get raised, Hasbro generally KEEPS them raised. I mean really - when was the last time they ever LOWERED the prices for their figures, even during prosperous circumstances?
Comment by DeathReviews
May 7, 2025
Dino-Snarl wrote:Did they say prices would drop if the tariffs are dropped?
Nope. And it would be wishful thinking to think they would. Once they get raised, Hasbro generally KEEPS them raised. I mean really - when was the last time they ever LOWERED the prices for their figures, even during prosperous circumstances?
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by -Kanrabat-
May 7, 2025
Oh oh oh! For once, the TF in the USA are a few bucks more expensive than Canada!
Come on, just a little push and Americans will feel the European / Australian pain!
Still, in all seriousness, this mean that my BBTS and Amazon.com shopping will be way, way more limited than what it used to be. Seriously, you Americans were very privileged with your TF prices. So much so that EVEN WITH SHIPPING AND TAXES, buying Transformers form Amazon.com was barely 2 or 3$ more expensive than if I'd bought them at Amazon.ca, factoring the total costs.
I guess those days are over, unless it is a better alternative than eBay.
Speaking of eBay, do you Americans have to pay some extra tariffs when buying from a foreigner eBayer?
Come on, just a little push and Americans will feel the European / Australian pain!

Still, in all seriousness, this mean that my BBTS and Amazon.com shopping will be way, way more limited than what it used to be. Seriously, you Americans were very privileged with your TF prices. So much so that EVEN WITH SHIPPING AND TAXES, buying Transformers form Amazon.com was barely 2 or 3$ more expensive than if I'd bought them at Amazon.ca, factoring the total costs.
I guess those days are over, unless it is a better alternative than eBay.
Speaking of eBay, do you Americans have to pay some extra tariffs when buying from a foreigner eBayer?

Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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At best we've seen them make better figures instead of lowering prices like we saw When we had a high point with Universe and then a very low point with the initial Generations lines, and then a very noticeable uptick in quality with Thrilling 30 (especially Voyagers) without much of a price change. Maybe we could hope for that again, but it's pretty clear that the tariffs aren't going away, even if all countries agree on deals. There's also potential for those initial tariff numbers going back up from before we saw 10% across the board.
Emerje
Comment by Emerje
May 7, 2025
DeathReviews wrote:Dino-Snarl wrote:Did they say prices would drop if the tariffs are dropped?
Nope. And it would be wishful thinking to think they would. Once they get raised, Hasbro generally KEEPS them raised. I mean really - when was the last time they ever LOWERED the prices for their figures, even during prosperous circumstances?
At best we've seen them make better figures instead of lowering prices like we saw When we had a high point with Universe and then a very low point with the initial Generations lines, and then a very noticeable uptick in quality with Thrilling 30 (especially Voyagers) without much of a price change. Maybe we could hope for that again, but it's pretty clear that the tariffs aren't going away, even if all countries agree on deals. There's also potential for those initial tariff numbers going back up from before we saw 10% across the board.
Emerje
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by megatran
May 8, 2025
Has Hasbro stated the impact of pricing on international markets. Pulse EU, UK, HK (Asia is now defunct). Thanks.
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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We knew that would be the response. That's always the case. Fuel charges at Canada Post remained even after the price of oil dropped.
Comment by Dino-Snarl
May 8, 2025
DeathReviews wrote:Dino-Snarl wrote:Did they say prices would drop if the tariffs are dropped?
Nope. And it would be wishful thinking to think they would. Once they get raised, Hasbro generally KEEPS them raised. I mean really - when was the last time they ever LOWERED the prices for their figures, even during prosperous circumstances?
We knew that would be the response. That's always the case. Fuel charges at Canada Post remained even after the price of oil dropped.
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by morganprime
May 8, 2025
I mean we certainly couldn't have it effect my corporate bonus and inflated pay....oh wait is my mic still on...
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by Spider5800
May 8, 2025
My collecting has slowed to a crawl at this point anyway once most of the major characters were done in Studio Series (all I've been picking up lately is the occasional Beast Wars and WFC game character), but this might be the push I need to just drop collecting for a while. The thought of paying almost $40 for a voyager when that was the cost of a leader like 10 years ago is kind of sickening to me.
Hasbro is doing the same across all their more collector-oriented lines, so GI Joe Classified, Star Wars, Marvel Legends, are also getting hit. May be time for me to just focus on other hobbies for a while.
Hasbro is doing the same across all their more collector-oriented lines, so GI Joe Classified, Star Wars, Marvel Legends, are also getting hit. May be time for me to just focus on other hobbies for a while.
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by First-Aid
May 8, 2025
Price increase. Huh. big surprise. What have we been complaining about for the last 4 years? Price increases. Shrinking figures and increasing prices. 10% is actually not nearly as bad as I was expecting.
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Tbf, the 10% is on top of 'everything else' price increases. It wasn't baked into the pricing strategy until 'recipricol tariff' was a thing. It's pain on pain.
Comment by megatran
May 8, 2025
First-Aid wrote:Price increase. Huh. big surprise. What have we been complaining about for the last 4 years? Price increases. Shrinking figures and increasing prices. 10% is actually not nearly as bad as I was expecting.
Tbf, the 10% is on top of 'everything else' price increases. It wasn't baked into the pricing strategy until 'recipricol tariff' was a thing. It's pain on pain.
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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Comment by Solrac333
May 9, 2025
I'm done collecting Transformers. With taxes, that's a $30 deluxe. I won't be paying that.
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Comment by D-Maximal_Primal
May 9, 2025
In case anyone was curious, Gamestop posted some updated post-Tariff prices:
$31.99 deluxes
$44.99 voyagers
$69.99 leaders
$119.99 commander
$209.99 Star Convoy
$269.99 Trypticon
6" scale star wars/marvel/GI Joe now at $31.99 starting cost too.
$31.99 deluxes
$44.99 voyagers
$69.99 leaders
$119.99 commander
$209.99 Star Convoy
$269.99 Trypticon
6" scale star wars/marvel/GI Joe now at $31.99 starting cost too.
Re: Transformers Toy Prices in US Rise around 10% Across all Classes
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They also slashed those prices to the same as Amazon and EE.
Pulse has set all pre-orders and some in stock figures to "temporarily unavailable" with no indication of new prices.
BBTS had taken pre-orders down this morning, but they're back up at the same price as they've been. Maybe pre-orders from now until they get the prices updated will get the tariff price added on at arrival like they were saying before?
Emerje
Comment by Emerje
May 9, 2025
D-Maximal_Primal wrote:In case anyone was curious, Gamestop posted some updated post-Tariff prices:
$31.99 deluxes
$44.99 voyagers
$69.99 leaders
$119.99 commander
$209.99 Star Convoy
$269.99 Trypticon
6" scale star wars/marvel/GI Joe now at $31.99 starting cost too.
They also slashed those prices to the same as Amazon and EE.
Pulse has set all pre-orders and some in stock figures to "temporarily unavailable" with no indication of new prices.
BBTS had taken pre-orders down this morning, but they're back up at the same price as they've been. Maybe pre-orders from now until they get the prices updated will get the tariff price added on at arrival like they were saying before?
Emerje