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Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan

Posted by william-james88 Apr 2, 2025 at 9:51pm CDT 50,088 views
It's liberation day, with Trump placing the highest US tariffs of the generation against nations which are at the centre of our beloved Transformers toy brand. These have been erroneously referred to as "reciprocal tariffs" and are instead duty fees based on the trade surplus/deficit ratio. And one of the countries most impacted by that is none other than Vietnam, where Transformers are made. Trump's tariff on anything made in Vietnam and brought into the US is a whopping 46%. This is strategic as Vietnam has become a place where American companies, like Hasbro and Nike, have found cheap labor with minimal tariffs (until today). For those who like to import from Japan, there is bad news there too as Trump has placed 24% tariffs on Japan. This will definitely impact those who buy Takara exclusives and since places like BBTS import from Japan as well, you will see those prices rise very soon and by quite a bit.

Collectors will be impacted most from this since Chris Cocks has stated that tariffs will not impact all toys proportionally. Instead collector oriented toys will take a larger portion of their increased costs so that toys made for young kids remain as affordable as possible to parents.

While the idea behind this is said to force companies to bring manufacturing "back" to the US, we must remember that Transformers have never been manufactured in the US. The only injection plastic factories in the US are for larger and more expensive/high margin items. The US has never been a world leader in toy manufacturing and since the process for action figures still requires labor (rather than being fully automated, like Lego), these tariffs are not even close to the discrepancy in hourly wages between a Vietnamese factory worker ($3.10) and a US factory worker ($17). Also, Hasbro does not own the factories, so they are dependent on not only cheap labor but also on the existence of a factory in the first place. All to say there is no logical path where Hasbro, a multinational corporation distributing globally, would have Transformers production move to the US.

If it's between that and ending toy manufacturing all together, it's more likely the later option, which is in line with their shift in corporate strategy and identity, focusing more on games. If you are curious to know more about the tariffs placed, there is a breakdown in the video below.

Watch video

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Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by Randomhero Apr 2, 2025
Not one, not two but three ads for funko pops and three ads for temu on this site now…what the hell has happened to this site? Really are just alienating everyone with this trash huh? First reporting a fraction of what everyone else reports(not including 3p. Aware of that stance) sometimes days even a week at times behind and now more ads than news.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by Solrac333 Apr 2, 2025
It won't be ME impacted by tariffs. If the prices go up any higher, it will be VERY easy to quit collecting. I stopped Marvel Legends and Star Wars Black Series. I can stop Transformers. Hasbro will be affected.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by Bumblevivisector Apr 3, 2025
Randomhero wrote:Not one, not two but three ads for funko pops and three ads for temu on this site now…what the hell has happened to this site? Really are just alienating everyone with this trash huh? First reporting a fraction of what everyone else reports(not including 3p. Aware of that stance) sometimes days even a week at times behind and now more ads than news.

Solrac333 wrote:It won't be ME impacted by tariffs. If the prices go up any higher, it will be VERY easy to quit collecting. I stopped Marvel Legends and Star Wars Black Series. I can stop Transformers. Hasbro will be affected.

Because the only logical response to this topic is to sh!t all over each deck-chair on the Titanic.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by cloudballoon Apr 3, 2025
Canadian here. I wonder if the price between Canada and the USA will be much different.

But really, I just wanted my G1 collection done (just a few minibots left, really). But then AOTP got announced and I pushed my collection up to get the 12 Primes before I will drastically scale down my purchases. So even if the tariffs give Cocks another excuse to empty wallets even more, hopefully mine's not gonna hurt for too long. There are only a few characters post-G1 I want in RID & UT. Love BW & TFA the show but never had the toys so I'm immune. And the only Prime toys I want to replace is Ratchet and Smokescreens. Anything else I should be fine skipping unless it's something like Thunderwing.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by DISCHARGE Apr 3, 2025
Very liberating.
This is a step towards the goal of the Agenda 2030 set by the U.N

https://sdgs.un.org/2030agenda
Screenshot_20250403-013657_Chrome.jpg


Awaiting the executive order declaring April 2 "Liberation Day" and a federal holiday.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by Dino-Snarl Apr 3, 2025
Hasbro already has a large price discrepancy between Transformers in North America vs those in the U.K. Given this situation there may be a huge price difference between Canada and the U.S. after this settles down.

It may not be long before Hasbro starts canceling factory orders in Vietnam (hit with 46% tariffs), making it impossible to finish the lines that have been scheduled for this year and the upcoming years. This might be the death knell for production for Hasbro in Vietnam, but not for to TakaraTomy. Collectors may just switch over to them to finish the lines that have already been announced and then see what happens next. Japan has gone it alone in the past. When G1 ended in the rest of the world they continued with three more series in Japan with figures only Japan got.

The other concern though is that this is gonna be severely disruptive and destructive to the export industries in Vietnam who are now being targeted directly. So factory closures may pick up pace because it's simply not economical anymore to operate. Adding fuel to the fire affecting TakaraTomy too. Third party TFs from China will also be impacted like this.

Let's see what happens.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by -Kanrabat- Apr 3, 2025
Well, Trump is a businessmen and he want a deal. So, people will have to negociate.

Stiiiiiilllll.....

I don't see why can't we follow the logic that's already printed on North American Transformers boxes (It's written "Longueuil, Québec" in the copyrights section) and import all Transformers pre-made parts in Canada. Then we build the toys and put the finishing touch, pack them here, and they become Canadian goods.

This could work for the USA too I think. :-?
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by Glyph Apr 3, 2025
-Kanrabat- wrote:Well, Trump is a businessmen and he want a deal. So, people will have to negociate.

*koff*koff* protection racket / shakedown
Which incidentally only works if you're the only game in town and everyone else is dependent on you, which is... not the US' reality.

-Kanrabat- wrote:I don't see why can't we follow the logic that's already printed on North American Transformers boxes (It's written "Longueuil, Québec" in the copyrights section) and import all Transformers pre-made parts in Canada. Then we build the toys and put the finishing touch, pack them here, and they become Canadian goods.

This could work for the USA too I think. :-?

More serious answer, also applies to the first point, is the US simply doesn't have the manufacturing capacity and can't just 'spin up' a few hundred new factories to make stuff domestically, even if they didn't have to import the raw materials (which they would - and no, importing parts and doing the final assembly onshore doesn't magically make them tariff-free domestic goods. Ask the auto industry). And the US cost of living is such that you could never make up the difference that way - physical goods are (relatively) cheap because manufacturing is outsourced to places with much lower costs and greater capacity, period. That's all the "trade deficit" is: the econ term for "buying stuff."

As to the effects on toy prices, it's going to royally suck for a while until/unless market pressures force a rollback and/or someone "negotiates" an exemption (I don't see toy collectors as a high economic priority...). For us outside the US, I'm not clear where the supply lines go - e.g. whether Hasbro UK buys its product directly from the Vietnamese factory (in which case, no tariff change) or via the US parent (so, hit coming and going). But given Hasbro's appropriately-named CEO's comments on disproportionately hiking collector lines, I assume we'll also get squeezed if at all possible.

(Not discounting the possibility that they simply cancel whole lines / franchises as non-viable, but that's a separate discussion.)

william-james88 wrote:Firstly, all US imports will have a 10% tax. This part is not inherently out of line when compared to how the rest of the world functions, it's similar to VAT (UK) or GST (Canada), where the government taxes imports so that citizens pay the government a similar tax to what they would pay if they bought the item locally. This is basically the duty fee American fans have probably seen or heard of from international collectors when they order from Amazon Japan (or Amazon US). So it brings the US up to speed with other nations in that regard.

This is wrong, btw. VAT and GST are roughly equivalent to US sales tax, not tariffs, as they apply to both imported AND domestic goods at the point of sale. Customs duties (roughly, tariffs) apply to imported goods at the point they cross the border, but not as a blanket rate for all goods from a certain country - they are set based on industrial sectors, used to protect already-existing domestic industry from a flood of cheap imports, and typically negotiated & agreed with the exporting nation via trade deals. What the Trump Admin is doing here is nearly unprecedented in both the breadth of the tariffs and the amount, not "bringing the US up to speed".
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by DISCHARGE Apr 3, 2025
-Kanrabat- wrote:Well, Trump is a businessmen and he want a deal. So, people will have to negociate.

Stiiiiiilllll.....

I don't see why can't we follow the logic that's already printed on North American Transformers boxes (It's written "Longueuil, Québec" in the copyrights section) and import all Transformers pre-made parts in Canada. Then we build the toys and put the finishing touch, pack them here, and they become Canadian goods.

This could work for the USA too I think. :-?


I'm not sure that would work.
Piecemealing parts could make figures extraordinarily expensive.
Tarriffs would still be placed on the incoming pieces individually, possibly raising prices even higher especially once factory work, ie: assembly. packaging, executive fees/wages, are finished.
The U.S doesn't have the infrastructure for this, currently.
Having the means to blow mold or get to the point of printing is years away. Lets not forget the need for the raw/refined plastics needed for production, those get a tariff if not produced homeward as well. It may take a decade or longer, maybe less if companies swoop in to fill a niche. But still won't be solved over night.

Companies like Hasbro may possibly get around such tariffs by splitting and creating: Hasbro, Canada, and having goods shipped directly to home ports.
That could bypass the U.S. ports and initial tariffs.
But, Hasbro execs would have to share profits with more suits thus lowering personal wealth. I'm not sure society is to the point greedy money grubbers are ready to take that kind of pay cut.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by chuckdawg1999 Apr 3, 2025
Also, as I mentioned before, the US labor Unions would cause prices to shoot up worse than we're thinking now.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by -Kanrabat- Apr 3, 2025
chuckdawg1999 wrote:Also, as I mentioned before, the US labor Unions would cause prices to shoot up worse than we're thinking now.


This could be offset by cutting taxes drastically.
But would the government have the courage to do it?
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by Hero Alpha Apr 3, 2025
-Kanrabat- wrote:
chuckdawg1999 wrote:Also, as I mentioned before, the US labor Unions would cause prices to shoot up worse than we're thinking now.


This could be offset by cutting taxes drastically.
But would the government have the courage to do it?


As of right now, congress is being very slow or just not at all, working to pass the Trump tax cuts. Which would offset some of this. I agree with the reciprocal tariffs, but some of the others.....I believe/hope its part of Trump's "art of the deal" plan. So far quite a few big companies have newly invested hundreds of millions of dollars in US manufacturing(Apple, Nvidia etc.), so again, some hope. ALready a couple countries have dropped their tariffs in response.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by DISCHARGE Apr 3, 2025
-Kanrabat- wrote:
chuckdawg1999 wrote:Also, as I mentioned before, the US labor Unions would cause prices to shoot up worse than we're thinking now.


This could be offset by cutting taxes drastically.
But would the government have the courage to do it?


That basically what the current U.S. govt is saying they are in the process of doing.
By enacting tariffs on all other foreign countries and deriving income from tariffs, a tax, they will supposedly lower other forms of taxes. It's a ruse to look like something beneficial is being accomplished. All the while the taxes that are lowered, in the form of credits, benefit the wealthy business owners by means of write offs such as "business expenses" and "loss".
Taxes for normies will not be "lowered".
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by Glyph Apr 3, 2025
Hero Alpha wrote:I agree with the reciprocal tariffs

For the avoidance of doubt, these are not "reciprocal tariffs". The EU, for example, does not have a blanket 39% tariff on US goods; Vietnam (where our toys are made) does not have a 90% tariff on US goods.

What they did - as the WH announced - was to take the difference between the US' exports and imports for a country, pretend it was some kind of "unfair fee" paid by the US, and set a tariff at half that ratio (with a minimum of 10%). As a nation, the US is a net importer of goods (i.e. has a "trade deficit", which just means they buy more than they sell) and a net exporter of services. It has basically nothing to do with what other countries' customs regimes might be, and just raises prices for US consumers and/or makes it unaffordable for other countries to sell stuff to the US. (Plus, the protection racket point)

DISCHARGE wrote:By enacting tariffs on all other foreign countries and deriving income from tariffs, a tax, they will supposedly lower other forms of taxes.

The thing that people have been repeatedly trying, and failing, to make his supporters understand is that tariffs are paid by the IMPORTER, not the EXPORTER. The idea of a tariff is to raise the price of imported X to encourage people to buy domestic X. This is a problem if, like the US, you don't or can't (profitably) produce X domestically.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by DISCHARGE Apr 3, 2025
Glyph wrote:
DISCHARGE wrote:By enacting tariffs on all other foreign countries and deriving income from tariffs, a tax, they will supposedly lower other forms of taxes.

The thing that people have been repeatedly trying, and failing, to make his supporters understand is that tariffs are paid by the IMPORTER, not the EXPORTER. The idea of a tariff is to raise the price of imported X to encourage people to buy domestic X. This is a problem if, like the US, you don't or can't (profitably) produce X domestically.


Yep
This makes imports a luxury. A tax initially paid by the importer and passed down the line.
The U.S. imports waaay more than it exports. There is so much backward thinking that by pricing many imported goods out of the reach of a nation's citizen they will buy a national brand.
If that national brand doesn't exist communities are left in the cold.
We've progressed past that stage in economic society after the big wars. So many factories were converted from manufacturing goods to manufacture munitions and implements of war. Those businesses were not necessary afterward because the void was filled by developing nations seeking to decrease unemployment and could provide war wary nations the goods they needed.
Afterwards, utilizing the dollar to back worldwide debt America became a buying powerhouse. Setting up shop in less developed countries businesses were poised to reap huge benefits because America honored free trade agreements.
Until the world realizes they don't need the dollar and can go back to using gold or even other rare metals (or any other resource)the current U.S. administration will grift. BRICS is moving towards that goal, slowly. While I don't agree with most of the nations involved in BRICS regarding human rights they are sovereign nations and could band together and introduce a monetary standard for themselves and other nations tired of U.S. hegemony.
Sadly some people acknowledge the grift while others live in a stagnant reality yearning for the good old days when you could destroy the environment for profit. Which is something I don't understand. If you are going to release pollution for profit, why do it in your own backyard and not your neighbors.

If what I see involving China is an indicator, moving production locally could result in a 30 year boom and then a huge crash once the roles in manufacturing are reversed. That is once another super power nation does the same as the U.S. and pulls the rug out from under its global partners.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by william-james88 Apr 3, 2025
DISCHARGE wrote:Companies like Hasbro may possibly get around such tariffs by splitting and creating: Hasbro, Canada, and having goods shipped directly to home ports.
That could bypass the U.S. ports and initial tariffs.


This is where my mind went and its similar to what Kanrabat was getting at, rerouting trade routes to avoid higher tariffs.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by Emerje Apr 4, 2025
Dino-Snarl wrote:It may not be long before Hasbro starts canceling factory orders in Vietnam (hit with 46% tariffs), making it impossible to finish the lines that have been scheduled for this year and the upcoming years. This might be the death knell for production for Hasbro in Vietnam, but not for to TakaraTomy. Collectors may just switch over to them to finish the lines that have already been announced and then see what happens next. Japan has gone it alone in the past. When G1 ended in the rest of the world they continued with three more series in Japan with figures only Japan got.

Problem is the Generations line survives only as a partnership between Hasbro and Takara Tomy. If Hasbro pulls out I could see TT doing the same. As it is they only use that Vietnam factory because Hasbro does, all of their original stuff like Masterpiece is made in China. I think without Hasbro the factories would just shut down, or perhaps just become storage for molds. Here's the thing, Cocks does not want to make toys, as soon as they become unprofitable they'll just stop making them and under him they're never going back. I can't see a future where he goes back later. He's more likely to license out Transformers wholesale to another company to make. Like he did with Power Rangers he'd probably sell off any assets they have, sell off molds that other companies may be interested in and destroy the rest. I know it's a pessimistic view and a lot of doom and gloom, but it's entirely possible between a CEO that doesn't want to make toys and market that can't make them profitable.

Even if Takara did keep Age of the Primes running without Hasbro we'd be paying both a tariff on the Chinese or Vietnamese origin and the Japanese import. Final price could be astronomical.

Emerje
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by Dino-Snarl Apr 4, 2025
william-james88 wrote:
DISCHARGE wrote:Companies like Hasbro may possibly get around such tariffs by splitting and creating: Hasbro, Canada, and having goods shipped directly to home ports.
That could bypass the U.S. ports and initial tariffs.


This is where my mind went and its similar to what Kanrabat was getting at, rerouting trade routes to avoid higher tariffs.


If this is the case, Canada will be more than happy to help our American collectors and friends. God Bless us all.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by william-james88 Apr 4, 2025
Emerje wrote:Problem is the Generations line survives only as a partnership between Hasbro and Takara Tomy. If Hasbro pulls out I could see TT doing the same. As it is they only use that Vietnam factory because Hasbro does, all of their original stuff like Masterpiece is made in China. I think without Hasbro the factories would just shut down, or perhaps just become storage for molds. Here's the thing, Cocks does not want to make toys, as soon as they become unprofitable they'll just stop making them and under him they're never going back. I can't see a future where he goes back later. He's more likely to license out Transformers wholesale to another company to make. Like he did with Power Rangers he'd probably sell off any assets they have, sell off molds that other companies may be interested in and destroy the rest. I know it's a pessimistic view and a lot of doom and gloom, but it's entirely possible between a CEO that doesn't want to make toys and market that can't make them profitable.


Yeah, it's like I said in the article, Hasbro was already shifting its priorities and Cocks is not into toys as much as he is into gaming, so them stopping their own toy production is the more likely outcome if costs become untenable. We're seeing it right now with automobile plants, which are stopping production. Only difference is Hasbro doesn't own the Vietnamese factories, nor factories of any kind. So the factory won't shut down, they'll just get contracts from other companies requiring assembly and plastic injection.

Also, if it's only takara doing Transformers, I don't think you get double tariffs importing to the US, you'd get just the Japan tariff. But this administration is doing things very differently than what we've seen conventionally with imports and calculations so it's impossible to be sure of anything.
Re: Transformers Toys are about to get Pricier as Trump Places Hefty Tariffs on Vietnam and Japan (view post)
Comment by Dead Metal Apr 4, 2025
Where is this idea that tariffs are the same as VAT come from?

VAT is short for Value Added Tax, and is something that's duo on everything that is sold, some US states have what's called Sales Tax, that's what VAT is.

It's not a tariff or a tax on foreign goods, it's a tax you pay as part of the goods you're buying, regardless if foreign made or locally made. It's basically the government taking a cut out of all sales.

What you're looking for is called import tax, which the US also has, but is quite generous with implementing for private citizens. For years, I had Americans laugh at me because I had to pay import tax on US and Japan exclusives. Import tax is stupid for people with niche interests like me, because oftentimes you have no other choice, but it's important to incentivise people buying locally.

It's hilarious to me that people are shocked about Cocks admitting to the low wages in Vietnam, I remember back in 2007 when Hasbro talked about the manufacturing process, and telling us that Movie 2007 Leader Class Optimus Prime cost USD 0.70 in labour and materials to produce per figure. They were also very open about the costs when they first announced their move from China to Vietnam, citing the fact that China was becoming more and more expensive. The fandom cheered at the decision to cut costs by moving to Vietnam. Hell, there were leaks from the first Vietnam factory complaining about the working conditions Hasbro implemented, and the members on this site decried those as fake news.

It is not just the labour costs that attract companies to produce in foreign countries, but also the infrastructure and supply chains.

China invested in a massive infrastructure program to quickly and efficiently produce things. They have the raw materials for plastic production, they have factories that produce the raw plastic granulates, they have to know how, they have the factories that can efficiently cast plastic parts.

Vietnam decided to do the same, that's why Hasbro built their factory there, and remember how long it took to move production? It took years, and that was with Vietnam supporting the effort.

Nobody could afford Transformers if they were made in the US, and no, not even if they got rid of unions.

Every figure would be Masterpiece prices, but engineering, quality and engineering of Deluxes, with minimum wage below what the US has now. Only way that would kinda work, is if there were just a handful of figures a year and them staying on sale for 2 years +

Because don't forget, when you pay for a Transformer, you're not only paying for the costs of materials and labour, you're paying for the packaging, toy design, packaging design, transport, wages and salaries for the people that come up with products, the services, the offices, social media people, the overhead costs for the factories and office buildings, the company infrastructure and the same for the stores and suppliers you buy the figures from.
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