The Energon Pub

Greg Lombardo - Marketing
Billy Ward - Vice President of Marketing for Transformers
Josh Lamb - Design
Bill Rawly - Design


Transformers Dark of the Moon (MechTech)
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Basic idea was they wanted to incorporate an external piece that didn't get in the way of transforming
Early concept was to combine the weapons
Deluxe wave 5 - 32363 Air Raid (color wise looks similar to Cybertron Jetfire)
Armor Topspin 36106
Dark Iron 36107 (Stingray corvette ... BW Quicksilver looking robot mode)
Deluxe Wave 6 to be released shortly after movie release
Voyager Wave 4 - Cannon Force Ironhide (G1 Inspired Ironhide - RED)
Leader Wave 2 Ironhide discussion
Ultimate Optimus Prime 28748 (fall launch) - discussed overall look of Prime, wanted to keep the piece count down)
SDCC Ultimate Optimus Prime - limited edition in a foil sleeve package, only time packaged in trailer mode, premium foil wrapped display box and sleeve, includes G1 sticker sheet for trailer, removable display case
Human Alliance Roadbuster w/ SGT Recon
Post movie reveal - 1 Human Alliance figure will be revealed after June 29th


Transformers Dark of the Moon (Cyberverse)
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Action Sets wave 3 - Shockwave w/ Fusion tank (29738) will be in case this afternoon
Autobot Ratchet w/ Lunar Crawler
Autobot Ark w/ Roller



Transformers Dark of the Moon (Exclusives)
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Showed all four of the TRU Scan Series figures
Cyberverse Battle Pack (homages the D.C. accident with Bumblebee ... got a laugh from crowd)
More deluxes: Elita-1, Bumblebee, Space Case, Autobot Jazz
Human Alliance Leadfoot w/ Steeljaw (Target exclusive)
Deluxe Two Pack w/ Leadfoot and Topspin (Target exclusive)
Walmart exclusives - Optimus Prime (deluxe), Bumblebee (84), Sideswipe (04 homages Lambor's numbering in Takara's G1 line)
Deluxe and Basic Human Alliance Pack (inspired by a black ops decoaration)
Animated Movie 25th Anniversary Edition Unicron, accurate from Animated movie, will be on display later (Amazon)
20 for 20 Toy Promotion - Starts July 25th - Sept 30th, buy $20 worth of toys, send in receipt and receive limited edition exclusive Optimus Prime t-shirt and retail coupons, QR scan or text and get a free music download from DOTM



Transformers Generations / Reveal The Shield
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Addressed issue regarding RTS/Generations
Generations is continuing through entire year
RTS that you had trouble getting they are working to find homes for them



Transformers Prime
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12-1-11 Transformers Prime
Deluxe Wave 2 - Cliffjumper, "awesome looking toy"
Deluxe Wave 3 - Vehicon, Terrorcon Cliffjumper (Have you hugged a Zombie today?)
Voyager - Optimus Prime (36492) "knocked this out of the park"
Voyager - Bulkhead (36490)
Entertainment pack will include Episode 6
SDCC Prime Optimus Prime - the power of the Matrix is yours to hold and wear, Matrix package that you can actually wear.
2012 Sneak Peak - concepts only, work in progress
Cyberverse Ratchet, Wheeljack (swords on back)
Legion Bumblebee (looks like it comes with 4 weapons)
Legion Arcee (looks amazing for it's size)
Prime Commander Class Iron Hide (truck)
Deluxe Soundwave (drawings only), Laserbeak fits right on his chest and can use him as a weapon
Deluxe Ratchet (with blades)
Deluxe Wheeljack
Voyager Starscream (MechTech features with lights after you plug it in to robot - concept only)


Kre-o Transformers
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Summer 2011
More than meets the eye
Kreons
28 Kreons in launch line
16 Transformers Kreons, 12 humans
Tons of accessories!


Transformers Rescue Bots
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New cast of characters
Created group of guys that are specialized in rescue
Kind of an Elite Force
Blades - helicopter
Chase - police
Heatwave - firetruck
Boulder - Construction vehicle
Optimus Prime
Bumblebee


Will be at SDCC and New York Comic-Con

Q&A
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If there was a WFC 2 video game, some of those characters would get toys [sarcasm aluding to we are getting new WFC toys)

Transformers Reveal The Shield
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Addressed issue regarding RTS/Generations
Generations is continuing through entire year
RTS that you had trouble getting they are working to find homes for them

This last line speaks volumes to me. What it says is that the Generations line is not selling and retailers are not looking to put them on their shelves. This does not bode well for the line long-term...I have a bad feeling about it.

Thank God that Generations and RTS is still going to be continued. I was scared that I wouldn't get the chance to get Scourge and other G1-esque figures before DOTM had struck with a loud thunder.

First-Aid wrote:This last line speaks volumes to me. What it says is that the Generations line is not selling and retailers are not looking to put them on their shelves. This does not bode well for the line long-term...I have a bad feeling about it.

End of Reveal The Shield, but not the end of Generations. RTS shared the same shelf space and skus as the movie toy line. Hasbro commented on how the naming of a line can determine whether or not a retailer supports it. Sounded like they were alluding that it was a poorly named line, which I would actually agree with.

Seibertron wrote:

First-Aid wrote:This last line speaks volumes to me. What it says is that the Generations line is not selling and retailers are not looking to put them on their shelves. This does not bode well for the line long-term...I have a bad feeling about it.

End of Reveal The Shield, but not the end of Generations. RTS shared the same shelf space and skus as the movie toy line. Hasbro commented on how the naming of a line can determine whether or not a retailer supports it. Sounded like they were alluding that it was a poorly named line, which I would actually agree with.

So no more RTS? Dammit! At least put them in Generations packaging!

Q&A regarding Generations Arcee ... Hasbro said they had something cool to announce by the end of the year. Keep your fingers crossed my friends!

So Leadfoot can only be bought at Target, or just the Leadfoot with the Target logos?

does ha leadfoot have logo?

dont expect anyone to know this that is there what is with wreacker borthers 2 are in battle mode one is in normal looking race car, ha raodbuster is battelmode, leadfoot is normal looking what is with design difernces in differnt classes with each character cant they decide who they want to look with guns on & others to look normal looking.?

soundwave set sounds promising

Seibertron wrote:Q&A regarding Generations Arcee ... Hasbro said they had something cool to announce by the end of the year.

Can't wait for this!

I sure hope that they get around to rereleasing the Generations figures, and that maybe they could rerelease the RTS figures in Generations (or even DOTM, given that the line was supposed to be a subline of HFTD).

Are you going to be able to go into more detail about some of the DOTM MechTech figures that you mentioned later? I'm mainly wondering about Air Raid (is it a repaint or a new mold?), "Dark Iron" (new mold, or repaint? And what are the colors?), and Cannon Force Ironhide (DOTM or original mold?).

Nothing in there seemed too surprising or exciting.

Finally a red Ironhide, took em long enough. Also very excited to hear they are going to try and re-release the figures that we missed. Lets just hope they wont be overpriced like they were, smart thing to do would be throw them in the DOTM line so that way the stores are forced to put them out and they cant jack up the prices. That was the whole thing about generations, they knew collectors wanted them and that they were sought after so they jacked the prices up ridiculously. I didnt see the HFTD figures go up to $15 only generations. Funny thing is the stores that still have a few of the generations shelf warmers still have their prices jacked up. Whos going to buy a $14 figure when there are $10 ones right next to it?

A lot of promising stuff, I'm actually excited

So about the RTS/Generations, doe sthis mean I'll be able to get Warpath, i was only able to get Kup and Scourge at my walmart

We will also be getting a deluxe soundwave. Yay! But i feel bad that HA Leadfoot is Target exclusive.

Optimus1138 wrote:

Seibertron wrote:Q&A regarding Generations Arcee ... Hasbro said they had something cool to announce by the end of the year.

Can't wait for this!

I sure hope that they get around to rereleasing the Generations figures, and that maybe they could rerelease the RTS figures in Generations (or even DOTM, given that the line was supposed to be a subline of HFTD).

Are you going to be able to go into more detail about some of the DOTM MechTech figures that you mentioned later? I'm mainly wondering about Air Raid (is it a repaint or a new mold?), "Dark Iron" (new mold, or repaint? And what are the colors?), and Cannon Force Ironhide (DOTM or original mold?).

Air Raid is a repaint of ROTF Thrust, who himself was a remold/repaint of Breakaway. His colors are supposed to homage his namesake. I've seen his pictures, and I have to say, he makes such a good Air Raid, he's a Classics figure to me. As a matter of fact...




Looks cool, huh? This is one of the DOTM figures I'm really looking forward to.

i just need a grapple and a windcharger.

Mindmaster wrote:

Optimus1138 wrote:

Seibertron wrote:Q&A regarding Generations Arcee ... Hasbro said they had something cool to announce by the end of the year.

Can't wait for this!

I sure hope that they get around to rereleasing the Generations figures, and that maybe they could rerelease the RTS figures in Generations (or even DOTM, given that the line was supposed to be a subline of HFTD).

Are you going to be able to go into more detail about some of the DOTM MechTech figures that you mentioned later? I'm mainly wondering about Air Raid (is it a repaint or a new mold?), "Dark Iron" (new mold, or repaint? And what are the colors?), and Cannon Force Ironhide (DOTM or original mold?).

Air Raid is a repaint of ROTF Thrust, who himself was a remold/repaint of Breakaway. His colors are supposed to homage his namesake. I've seen his pictures, and I have to say, he makes such a good Air Raid, he's a Classics figure to me. As a matter of fact...




Looks cool, huh? This is one of the DOTM figures I'm really looking forward to.

According to another site, they said the following about Air Raid.

"Air Raid
A jet has a shield, and a large sword as well.
The shield transforms"

If that's true, it won't be the same Air Raid that you showed. That one was also supposed to be Takara exclusive wasn't it?

Seibertron wrote:Post movie reveal - 1 Human Alliance figure will be revealed after June 29th

Soundwave I'm guessing? It makes sense that they don't wanna spoil the movie by showing off certain toys, but I still am really curious to see.

Alot of cool stuff announced. I'm looking forward to the rest of the DOTM line, the Prime line, Any future WFC stuff and of course getting my hands on some of those RTS/Generations figures. I was only able to find a few of the ones I wanted in New York and had to order Lugnut from BBTS, so bring em on!

Tyrannotaur wrote:

Seibertron wrote:Post movie reveal - 1 Human Alliance figure will be revealed after June 29th

Soundwave I'm guessing? It makes sense that they don't wanna spoil the movie by showing off certain toys, but I still am really curious to see.

Alot of cool stuff announced. I'm looking forward to the rest of the DOTM line, the Prime line, Any future WFC stuff and of course getting my hands on some of those RTS/Generations figures. I was only able to find a few of the ones I wanted in New York and had to order Lugnut from BBTS, so bring em on!

I think Wal*Mart accidentally tipped us off about a HA Soundwave. If this is it, I won't be surprised. If it's someone else, I will definitely be surprised. So bring it on, Hasbro! Bring it on!!!

Megazarak wrote:

Mindmaster wrote:

Optimus1138 wrote:

Seibertron wrote:Q&A regarding Generations Arcee ... Hasbro said they had something cool to announce by the end of the year.

Can't wait for this!

I sure hope that they get around to rereleasing the Generations figures, and that maybe they could rerelease the RTS figures in Generations (or even DOTM, given that the line was supposed to be a subline of HFTD).

Are you going to be able to go into more detail about some of the DOTM MechTech figures that you mentioned later? I'm mainly wondering about Air Raid (is it a repaint or a new mold?), "Dark Iron" (new mold, or repaint? And what are the colors?), and Cannon Force Ironhide (DOTM or original mold?).

Air Raid is a repaint of ROTF Thrust, who himself was a remold/repaint of Breakaway. His colors are supposed to homage his namesake. I've seen his pictures, and I have to say, he makes such a good Air Raid, he's a Classics figure to me. As a matter of fact...




Looks cool, huh? This is one of the DOTM figures I'm really looking forward to.

According to another site, they said the following about Air Raid.

"Air Raid
A jet has a shield, and a large sword as well.
The shield transforms"

If that's true, it won't be the same Air Raid that you showed. That one was also supposed to be Takara exclusive wasn't it?

I'm pretty sure that that's a Takara exclusive, and I'm positive that that's not the Air Raid we heard about today, since according to TFW, it's green. Too bad, because the Takara version does look kind of cool. (I actually just looked back at it, and it says it's a new mold. Guess that answers one of my questions). I do have one other question, though: Is Deluxe Leadfoot armed or unarmed?

Megazarak wrote:

Mindmaster wrote:

Optimus1138 wrote:

Seibertron wrote:Q&A regarding Generations Arcee ... Hasbro said they had something cool to announce by the end of the year.

Can't wait for this!

I sure hope that they get around to rereleasing the Generations figures, and that maybe they could rerelease the RTS figures in Generations (or even DOTM, given that the line was supposed to be a subline of HFTD).

Are you going to be able to go into more detail about some of the DOTM MechTech figures that you mentioned later? I'm mainly wondering about Air Raid (is it a repaint or a new mold?), "Dark Iron" (new mold, or repaint? And what are the colors?), and Cannon Force Ironhide (DOTM or original mold?).

Air Raid is a repaint of ROTF Thrust, who himself was a remold/repaint of Breakaway. His colors are supposed to homage his namesake. I've seen his pictures, and I have to say, he makes such a good Air Raid, he's a Classics figure to me. As a matter of fact...




Looks cool, huh? This is one of the DOTM figures I'm really looking forward to.

According to another site, they said the following about Air Raid.

"Air Raid
A jet has a shield, and a large sword as well.
The shield transforms"

If that's true, it won't be the same Air Raid that you showed. That one was also supposed to be Takara exclusive wasn't it?

No idea. I was skimming through the News Archive and found these images. Before I found these, however, I did find an article about him. It didn't say anything about a Japanese release or an American. So, all I gotta say is, who knows.

Some nice news about Prime toys, but the fact they aren't coming until Dec is really dissapointing. So long to wait without anything else that excites me

sabrigami wrote:Some nice news about Prime toys, but the fact they aren't coming until Dec is really dissapointing. So long to wait without anything else that excites me

Agreed. As of now Prime is the line I'm most looking forward to, but it's such a long way off. I was kind of hoping that those 'First Edition' figures and possibly the Entertainment pack would out much sooner, as kind of a preview wave of figures.

Optimus1138 wrote: I do have one other question, though: Is Deluxe Leadfoot armed or unarmed?

Dude, In which century do you live? Why dont you check it out yourself? BTW, We have not been show a image of deluxe Leadfoot so we dont know how it looks.

War Bomb. wrote:

Optimus1138 wrote: I do have one other question, though: Is Deluxe Leadfoot armed or unarmed?

BTW, We have not been show a image of deluxe Leadfoot so we dont know how it looks.

That's why I was asking. If we had seen pictures, I'd know already. I was asking someone who was there, since generally, I believe Hasbro shows pictures during presentations such as these.

Yay finally a commander class Shockwave lol xP.

By the way what does it mean by "Armor Topspin" o.O? I thought Topspin is already "Armored" with all the weapons and stuff...

Damn why must they make HA Leadfoot target exclusive !? Thank god that mould sucked or not I will go nerd-rage.

I might consider the Cannon Force Ironhide depends on how the red look and the paint apps,the head and lastly the mechtech.