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HASBRO ANNOUNCES NEW YORK COMIC CON DEBUT AND TITLE SPONSORSHIP OF “NYCC KIDS!”The Global Branded Play Company to Showcase Its Iconic Pop-Culture Properties at the Convention and Host the National BEYBLADE Championship at New York Comic Con’s “NYCC Kids!”
PAWTUCKET, R.I. – SEPTEMBER 8, 2011 - For the first time at New York Comic Con, Hasbro, Inc. (NASDAQ: HAS) will attend the convention at the Javits Convention Center in New York City from October 13-16 to present many of its iconic brands and meet with fans. Hasbro will have a significant booth presence featuring current and upcoming products from its TRANSFORMERS, G.I. JOE, JEM AND THE HOLOGRAMS and KRE-O brands and BEYBLADE, MARVEL and STAR WARS lines. Additionally, Hasbro will host panels for several of its properties and action figure lines as well as offer for sale several HasbroToyShop.com special edition products made for New York Comic Con convention goers.
In addition to its booth exhibition during the main convention, Hasbro will be the title sponsor of New York Comic Con’s “NYCC Kids!” taking place on Sunday, October 16. Within NYCC Kids!, Hasbro will host the National BEYBLADE Championship where semi-finalists from around the country will battle in head-to-head competition to be crowned the BEYBLADE U.S. Champion. The BEYBLADE National Championship winner will be awarded travel to the BEYBLADE World Championship, in Toronto, Canada in March 2012. A worldwide phenomenon, BEYBLADE is a battling tops game with a focus on strategy and high-performance competition. Kids collect, customize and compete head-to-head to be the last BEYBLADE top spinning. Fans can visit http://www.BeybladeBattles.com for additional information, official rules and kids 8-13 can register for regional qualifier events.
“Hasbro is looking forward to an exciting and substantial presence for its first ever participation in New York Comic Con,” said Jeff Jackson, vice president of U.S. marketing for Hasbro. “As this show continues to grow we’re thrilled to be attending this year to offer our fans the opportunity to engage with Hasbro’s brands in unique ways at both the convention and NYCC Kids! events.”
Hasbro’s NYCC Kids! presence will also offer families the opportunity to experience its new KRE-O TRANSFORMERS line of construction toys and new NERF VORTEX line of disc blasters. More details about
Hasbro’s booth, panels, special edition New York Comic-Con figures and other special events at the convention will be released in the coming weeks. Hasbro will be located at booth #302. For more information about New York Comic Con and NYCC Kids!, fans and families can visit http://www.NewYorkComicCon.com
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About Hasbro, Inc.
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.
Starparu wrote:And don't forget, Dino/Mirage. Now I see what Hasbro did, they've never been at this convention before, so they would have to realeas 90-95% of the releases at Toyfair, Botcon and SDCC. So they split SDCC with the NYCC. So Know I KNOW Dino, Leader Megs and Shockwave are coming....I think my heart just skipped a beat ;P
highburn wrote:What Con are you doing in November?
highburn wrote:BTW if you guys want pics of anything or some type of promo thing, pm me and I'll get my agent to try and get it done.
Jagex - Transformers MMO
Date: Friday, October 14
7:45 pm - 8:45 pm
Location: 1A24
Speaker:
Description:
Join members from Jagex game studio and Hasbro as they take a look at elements from the upcoming MMO game, “Transformers Universe.”
Track:
Video Games
Hasbro: Transformers
Date: Saturday, October 15
12:15 pm - 1:15 pm
Location: 1A24
Speaker:
Description:
Join members of Hasbro’s TRANSFORMERS team as they discuss many aspects of the massive “More Than Meets the Eye” pop-culture brand including action figures, video-games, television series, theme park rides and more!
Track:
Toys
Hasbro: Transformers Prime
Date: Sunday, October 16
11:00 am - 12:00 pm
Location: 1A24
Speaker:
Description:
Join the creative team from Hasbro Studios as they take an in-depth look at Transformers Prime, the popular CGI animated series currently airing on The Hub television network!
Track:
TV
Hasbro
Date: Sunday, October 16
3:00 pm - 4:15 pm
Location: Hasbro Stage
Speaker:
Description:
Join Hasbro for fun-filled looks at some of their most popular brands including TRANSFORMERS!
Track:
Kids
deathy wrote:has hasbro ever had this big of a dominate presence at the NYCC with 4 live panels?
I don't recall hasbro ever showing anything TF toys new at NYCC in previous years.
it'll be interesting to see what happens at NYCC with hasbro & their TF stuff.
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