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Our own troops were at the 'Con this last weekend and got some great video of the Hasbro brand panel going over the 35th anniversary of Transformers. Here's some highlights from the panel:
Panel Members:
Ben Montano, Michael Hauser, John Warden, Ran Sun, Takahashi Kunihiro, and Flint Dille.

New Licensed Products featured:
Snowboards and skies from Gilson
Transformers art book from VIZ.
3A Bumblebee Movie Optimus Prime
Hasbro Pulse T-Shirts will look at the past, present, and future.


Hall of Fame
Flint Dille has been inducted into the Transformers Hall of Fame.
Takahashi Kunihiro inducted into the Transformers Hall of Fame.

Cyberverse
Power of the Spark is new focus, showing a video clip about Spark Armor.
Skybyte wants to defeat Jetfire in the clip showing.
New video showing Cyberverse TV Commercials.

New Character designs:
Optimus Prime, Bumblebee, Skybyte, Jetfire, and Grimlock.

SDCC Convention Exclusives:
Ghostbusters crossover MP Optimus Prime and BotBox Con Crew

War for Cybertron: SIEGE:
New figures coming same day.

Wave 5:
Crosshairs - Deluxe
Spinster - Deluxe
Apeface - Voyager
Astrotrain - Leader
Refraktor Reconnaissance Team - 3-Pack
G1 Colors Reflector Homage.
Krezmeek is a blast accessory (genius)

Amazon Exclusives
WFC Fan Vote Battle 3-Pack Box Set
Impactor, Mirage, and Power dasher
Decepticon Phantom Strike Squadron Siege Battle Pack
Autobot Alphastrike Counterforce Siege Battle Pack
Greenlight Deluxe

Walgreen Exclusive
SIEGE Ratchet

Entertainment Earth Exclusive Generations Selects
Lancer
Galactic Man Shockwave Recolor

Pre-orders for all of these begin TODAY at 5:30 pm PST at most online retailers where otherwise noted exclusives.

2020 WFC Fan Vote
Winner is Runamuck.

Transformers: Galaxies Comic
Previews of new comic series coming September 2019.

Unicron - The Making Of...
Flint Dille wants the head of Unicron to be removable, but its not going to happen.
Flint also wants a Junkion planet for Unicron to eat.
Takahashi Kunihiro talking about working on Unicron, in Japanese. Showing plans and designs.
With Unicron they could physically sketch it out on a desk, so he did it at 1/3 the size and enlarged it.
One of the challenges of making the sphere if the planet mode was being able to hide the robot parts.
Later he made models out of Styrofoam to decide on the right sphere size.
The front has 12 teeth and they open and close in one phase.
They need backers to make this happen. Please support the project.
Hasrbo will be giving away Unicron posters at 3:30pm in the Hasbro booth.
End of panel.

The video runs at about 43 minutes so pop some pop corn, grab some bots to fiddle with and buckle up for some sweet 'Con action! Now close your eyes, excellent. That's it, deep breath, it's like you're pratically there. Enjoy the view and share your thoughts with the Seibertron crew in the forum. And stay tuned to Seibertron for the ultimate in Transformers news!

Of course none of the shirts come in my size, ah well.