Now, we have proof of this internal change in the brand and it's core target audience. Now, instead of Hasbro labelling it's core market as boys aged 5-10, it has reduced the range for 5-8. This would be why the War for Cybertron lines were 8+, showing the break between toys aimed at kids below 8 and toys aimed at kids that are 8. And since they deem the 5-8 age range as their core audience, that is why you would see more simplified toys on shelves, they are making more of those than any other line. The title of "fan" went from being people aged 10+ to 8+.
While this is not earth shattering news, and we could have guessed it by seeing the shelves, it's fun to get these internal slides to see their inner workings. And now you know exactly what "core boy" refers to in the listings for the upcoming Rise of the Beasts toyline (which will be released in Cyberverse packaging) like Core Boys Deluxe Class (Assortment UPC: 5010993983308).
This is good news though, in the long run. The fact that Hasbro is concentrating on a younger audience means that they believe kids still like Transformers toys
The slide also shows that there was quite a bit of internal changes with the released dates. This slide is only a few months old and Rise of the Beasts is still labelled as coming out in 2022, showing how much of a last minute call the change was. And we see that the BotBots show was delayed while the Nickelodeon show is being released early. We don't get these slides often, so take whatever you want and can from it.
2017
![Image](https://static.seibertron.com/images/toys/uploads/1645212243-core-boys-slide-01.jpg)
2021
![Image](https://static.seibertron.com/images/toys/uploads/1645212244-20220201-144229.jpg)