Transformers and More @ The Seibertron Store
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Construct! Customize! Convert! The Transformers Construct-Bots come in pieces, and it's up to you to build them in one of their 2 modes! Use the 45 pieces to build your Cliffjumper figure as a robot warrior or combat vehicle. Once he's built in one mode, you can either convert to another mode or tear him down and build him again! Build your own Transformers adventures with this 2-in-1 Cliffjumper figure!
Includes 45 pieces and instructions.
Product Features:
· Build this 2-in-1 Cliffjumper figure as a robot or combat vehicle
· Includes 45 pieces
· Convert to the other mode or tear him down and build him again
Scout Class E1:06 Cliffjumper
Construct! Customize! Convert! The Transformers Construct-Bots come in pieces, and it's up to you to build them in one of their 2 modes! Use the 47 pieces to build your Dead End figure as a robot warrior or combat vehicle. Once he's built in one mode, you can either convert to another mode or tear him down and build him again! Build your own Transformers adventures with this 2-in-1 Dead End figure!
Includes 47 pieces and instructions.
Product Features:
· Build this 2-in-1 Dead End figure as a robot or combat vehicle
· Includes 47 pieces
· Convert to the other mode or tear him down and build him again
Scout Class E1:07 Dead End
Ages 6 and up
Construct! Customize! Convert! The Transformers Construct-Bots come in pieces, and it's up to you to build them in one of their 2 modes! Use the 45 pieces to build your Decepticon Breakdown figure as a robot warrior or jet. Once he's built in one mode, you can either convert to another mode or tear him down and build him again! Build your own Transformers adventures with this 2-in-1 Decepticon Breakdown figure!
Includes 45 pieces and instructions.
Product Features:
· Build this 2-in-1 Decepticon Breakdown figure as a robot or jet
· Includes 45 pieces
· Convert to the other mode or tear him down and build him again
Scout Class E1:08 Decepticon Breakdown
Ages 6 and up
Construct! Customize! Convert! The Transformers Construct-Bots come in pieces, and it's up to you to build them in one of their 2 modes! Use the 39 pieces to build your Silverbolt figure as a robot warrior or jet. Once he's built in one mode, you can either convert to another mode or tear him down and build him again! Build your own Transformers adventures with this 2-in-1 Silverbolt figure!
Includes 39 pieces and instructions.
Product Features:
· Build this 2-in-1 Silverbolt figure as a robot or jet
· Includes 39 pieces
· Convert to the other mode or tear him down and build him again
Scout Class E1:05 Silverbolt
Ages 6 and up
Construct! Customize! Convert! The Transformers Construct-Bots come in pieces, and it's up to you to build them in one of their 2 modes! Use the 41 pieces to build your Thundercracker figure as a robot warrior or jet. Once he's built in one mode, you can either convert to another mode or tear him down and build him again! Build your own Transformers adventures with this 2-in-1 Thundercracker figure!
Includes 41 pieces and instructions
Product Features:
· Build this 2-in-1 Thundercracker figure as a robot or jet
· Includes 41 pieces
· Convert to the other mode or tear him down and build him again
Scout Class E1:03 Thundercracker
Ages 6 and up.
Construct! Customize! Convert! The Transformers Construct-Bots come in pieces, and it's up to you to build them in one of their 2 modes! Use the 52 pieces to build your Autobot Hound figure as a robot warrior or 4x4 vehicle. Once he's built in one mode, you can either convert to another mode or tear him down and build him again! Build your own Transformers adventures with this 2-in-1 Autobot Hound figure!
Includes 52 pieces, storage tray and instructions
Product Features:
· Build this 2-in-1 Autobot Hound figure as a robot or 4x4 vehicle
· Includes 52 pieces
· Convert to the other mode or tear him down and build him again
· Includes storage tray
Elite Class E1:03 Autobot Hound
Ages 6 and up
Construct! Customize! Convert! The Transformers Construct-Bots come in pieces, and it's up to you to build them in one of their 2 modes! Use the 55 pieces to build your Megatron figure as a robot warrior or tank. Once he's built in one mode, you can either convert to another mode or tear him down and build him again! Build your own Transformers adventures with this 2-in-1 Megatron figure!
Includes 55 pieces, storage tray and instructions
Product Features:
· Build this 2-in-1 Megatron figure as a robot or tank
· Includes 55 pieces
· Convert to the other mode or tear him down and build him again
· Includes storage tray
Elite Class E1:05 Megatron
Ages 6 and up.
Metrosuplex wrote:For those who collect this line (), there's a Hasbro $3 off coupon that you can get directly from their Coupon site (don't know when it expires).
I don't get how so many G1 characters appear in these offshoot lines (i.e. Botshots). Is it that Hasbro is desperate to get these to sell? And if so, why would they market these to older collectors, when they've made clear, time and time again, that their core market are children?
I guess I am asking how G1 characters are relevant to kids... But then again, maybe it's about pumping out as many toys as fast as they can, and they just revert to an old list of characters (rather than create a proper cast out of this toyline).
JelZe GoldRabbit wrote:If a certain character sells well, why replace him? See 1986 and beyond.
Noideaforaname wrote:I don't see how a character from a 30-year-old cartoon (which, IIRC, is actually on The Hub now) would be any harder to sell to a kid than a new character with no media support. They'd both be unknowns to kids.
Aceoftherebellion wrote:Eh, I think people might be over thinking this. Hasbro has repeatedly referred to transformers as a character brand for a while now, and this is precisely what a character brand is- a constant stream of merchandise and marketing surrounding the same recognizable characters. We can expect to see the same G1 characters show up across any and all brand merchandise for the exact same reason you'd expect disney to constantly put out things with Donald Duck or Warner brothers to continuously produce looney toons merchandise and product lines regardless or whether or not there's a currently running marketing series or not.
Aceoftherebellion wrote:After a certain point, you don't actually even necessarily need to have a running cartoon or movie to advertise characters anymore, simply seeing them over and over again as toys or in stores generates the same level of familiarity. That's not a good thing or a bad, per se- especially as we've seen Hasbro has no qualms about introducing new characters or radically reinventing older characters to keep parts of the brand fresh.
Aceoftherebellion wrote:That said, for people who are sick of constantly seeing Optimus Prime and Bumblebee everywhere, maybe it's time to just accept that that's the nature of the franchise now. It's probably not even just for 'kid appeal' at this point- that's just what makes the brand recognizable. If anything, that's almost certainly WHY the brand remains as successful as it is.
Aceoftherebellion wrote:I feel that hasbro is actively trying to achieve the level of recognizably and success other character driven properties enjoy. How successful they've been is debatable, but in that light their marketing decisions make a lot of sense.
Aceoftherebellion wrote:... it's also the data that's the hardest to actually gather and correlate, and it's data that takes the longest. ...In large scale business the hard numbers would otherwise frequently arrive too late. A lot of big business is more about accurately predicting trends before the actual numbers are in...
Aceoftherebellion wrote:It should also be said that to some degree, all toys are marketed secondarily to parents and grandparents to buy for their children based on the simple logical fact that generally there aren't a lot of children who can drive themselves down to wallmart and buy themselves toys with their own paychecks, unless there's been a recent boon in lemonaid stand tycoons I was not previously aware of.
Aceoftherebellion wrote:but I'm also very aware that being such a small portion of hasbro's profit margin, catering too much to my tastes would probably be a about as helpful as a cyanide pill.
Aceoftherebellion wrote:Retailers themselves have a lot to answer for when it comes to what product is stocked, when it's stocked, and often times how much of it is stocked. My understanding is that the glut of Optimus and Bumblebees clogging store shelves is a direct response to retailers specifically asking them to pack more of those characters into their assortments because those are the characters that generate the most sales.
Aceoftherebellion wrote:I have absolutely no doubt in my mind that all of hasbro's moves are entirely deliberate, and taking in any number of factors that we as fans may or may not know anything about. It's true that things are pretty rough for the toy industry right now, with all companies reporting decreases in profits, but that's an industry problem and I find it very unlikely that any of this plays any significant factor overall. My understanding was that Hasbro was still outperforming rival toy companies at any rate, and with a new film on the horizon I find it exceptionally doubtful that the future of transformers is in any real peril any time in the near or foreseeable future.
Aceoftherebellion wrote:That said, I also readily admit that I could be incorrect or misinformed on any of the above points, so do feel free to take my long-winded ramblings with the prescribed amount of salt.
Aceoftherebellion wrote:I would argue that trademark retention and an increased focus on a smaller and more specific pool of classic characters with more overall material are part of the same coin and reflect the same intention on Hasbro's part.
Aceoftherebellion wrote:As for the hard data, of course Hasbro is collecting as much information and as many numbers as they possibly can, because that's their livelihood. All I mean to say is that it's not a hard and dry science and that relative outsiders (fans, investors, people on the street) are typically (sometimes intentionally) kept out of the look on that a lot of the time.
Aceoftherebellion wrote:That said, retail giants like (especially) wallmart are fairly well known to have a major influence on production of all goods, transformers being one small element of that influence. It's an entirely different discussion not appropriate for this message board, but the simplified version is that many stores like Wallmart have based their entire business model on taking a strong-arm stance with goods manufacturers in so far as having very specific and rigid demands on which items to make and how much of it to make and at what price point, using their size as position as some of the world's largest retailers to essentially bully companies into compliance.
Aceoftherebellion wrote:It should also be noted that Takara does not face these restrictions do to the difference in how business is conducted overseas, and we see the results of this constantly when you compare takara and hasbro product.
Aceoftherebellion wrote: A sad example of exactly what you're talking about already happened back in the early 00's with the rise and fall of Gundam product in the states. In short, walmart and other stores made overly specific requests/demands on which product to make, only to have unwanted product languish on shelves so long that the store later refused to carry any future gundam related merchandise- With transformer's longstanding history and relatively consistent sales and presence I highly doubt it would face that same fate, but I will concede that it is theoretically possible and does have some precedence.
Aceoftherebellion wrote:I'm not entirely unconcerned with some of Hasbro's decisions, either. I actually do agree that they've pulled some head scratchers, and I also certainly hope that the company has enough footing and foresight to continue to navigate some of these hurdles. But they do have a reasonably consistent track record, and I'm comfortably confident that they'll keep chugging along without more than a few hiccups along the way. Their recent layoffs are troubling but again given the nationwide recession, not entirely surprising. I guess what I'd say is that I might be concerned, but not enough so to actually worry, and certainly enough enough to panic.
Aceoftherebellion wrote:As for the quality of toys, I'll have to politely disagree with your opinion on that one- I wasn't all that thrilled with mechtech but overall the movie lines (especially ROTF) have been some of my favorite transformers ever made, with their complexity being one of the reasons. But then again, I didn't much care for animated, which everyone else seemed to absolutely love so opinions are just one of those things. And of course that's also an entirely different discussion.
Aceoftherebellion wrote:As for bot shots... I can't say I disagree with you in the slightest. Definitely not my thing.
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