During its time of release, Fortress Maximus retailed at $89.99, making him the most expensive Transformers toy in the U.S. market (a record that wasn't met or broken for nearly two decades, until the release of 20th Anniversary DVD Edition Optimus Prime and Ultimate Bumblebee).
It's hard to believe Fortmax was so cheap during his initial release, considering he fetches about five times that amount on eBay. It got me thinking about Transformers released today and whether or not they'll shoot up in price years from now. Or perhaps they'll drop considerably if the Transformers series loses general interest and owners start selling their MP Prime dirt cheap. What about the movie line? Will our children look upon this series as we look upon G1 and be willing to pay $500+ for Ultimate Bumblebee if he shows up in whatever virtual reality auction site exists then? Maybe it's time for us to plan ahead....