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Our friends over at the Nordic Transfans Association were fortunate enough to sit down and talk with HASBRO's Global Brand Marketing Director Michael Vibede Vanting recently.

Here's an excerpt from the interview:

NTFA: Was the Transformers brand a deliberate choice of yours, or were you assigned to that brand?

MVV: After a few months of being at Hasbro in the United State, I was asked to join the new Transformers global team. I was very pleased as, in my opinion, it is one of Hasbro’s “coolest” brands to work on. It is a pioneer for a lot of the things we are doing at Hasbro with re-vitalizing our brands via different modes of entertainment, I find that very exciting and a great opportunity. Finally the Transformers team of designers and marketing people are so talented that it is a privilege to work on the team.


The interview makes for a great read and lets us know that HASBRO worldwide cares about the faithful consumers that love the brands they bring to us. Getting a chance to talk to someone within the industry is an opportunity no News Crew member would pass up for any TF website. So HASBRO, if you're reading this, I'm ready when you are.

To read the full interview, please click here.