T-Macksimus wrote:njb902 wrote:Product placement helps to get these super expensive movies made.
Oh, I know, I won't deny that at all. This just feels like more than simple product placement. This has the stink of yet another corporation having far too much control in an endeavor that it really should have a lesser role in. That's my take on it anyways. Just part of my cynicism. I hate huge corporations and how dependent we have become on them but sadly can't afford to rebel against them either and that fact galls me.
As someone who's worked in the automobile industry all my life and have family that has worked in the production business, when it comes to using vehicles in film, there are a lot of rules one must abide by. Unfortunately, its not as easy as just using whatever you want in the spot light. Every time a vehicle is used on set and the logo appears, they get paid. Not only do they get paid, one needs permission to use said logo on film. Depending on the manufacturer, they will even call the shots on how the vehicle will be used. Remember the whole Dino/Mirage fiasco? Ferrari had full say on everything from the Ferrari's faction to his name. Now if Hasbro, Bay, Paramount, etc. don't like these terms the end result is just not to use them. But every manufacturer has there own stipulation on how they want their product portrayed. My guess is that since a majority of the products being used have been GM, they were more than likely the loosest in terms of how they allowed their products to be used. But sometimes we need some diversity instead of 100% GM products. And while many might see it as just a 2 1/2 hour long car commercial, cars are just a part of TF in general.
I would have loved to see Jazz as a Porsche, but considering the VW owns Porsche, something tells me that since they didn't want the beetle used in the first movie, they weren't going to approve a Porsche being used either.