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Seen the commercial about an hour ago and it makes me want to run out and get it, but I really want to wait for the 3D version.

Speaking of TransFormers Friday, I bought mine around 2:00 this morning and I had a heck of a time finding it. I don't know if this is going to hold true for all stores, but my Wal-Mart had a half pallet display. On the other side were horror movies such as Paranormal Activity. On the TF side, it's a red and white cardboard display. One of those "blink and you'll miss it" kinda deals. No extra signage, no end caps, nada.

Oh...and no exclusive Sentinel Prime covers either. Only the standard Optimus cover for both DVD and BD combo pack.

I can confirm that Wal-Mart will price match the prices at both Best Buy and Target, for the combo pack. It's regularly $24.96 at Wal-Mart, I was able to get it for Best Buy's price of $17.99. However, their pricing ends Saturday, so you'll need to do it before midnight Saturday if you want it at that price.