Chevy recently launched the Camaro in China to coincide with the release of Transformers Dark of the Moon, but at the hefty price of 450,000rmb. The Cruze on the other hand starts at a 160,000rmb, though it's unknown how much the Special Edition will add to the price. At any rate it will probably be a much affordable alternative for hardcore Chinese fans who want Transformers themed ride.
For several years Chevrolet Cruze drivers have been adding the Bumblebee black hood stripes to their Cruze’s (and other non GM vehicles) to give their cars that muscled look, however for the third Transformers movie Shanghai GM are planning to release the below Transformers special edition Cruze which has some added Autobot-bling.