The Energon Pub

[Seibertron]

News from Hasbro's Fan Media Event at Toy Fair 2012

NOTE: We will be allowed to take pictures of the showroom between 3:30pm and 5:00pm Eastern. Pictures will begin posting on Seibertron.com around 7:00pm Eastern. Please keep checking back for updates.

Hasbro's presentation started out today with Steven Davis, the president of Hasbro Studios, discussing the various shows on the Hub. My Little Pony, Jaikudo (sp?), Transformers Rescue Bots, Transformers Prime, and Pound Puppies. Jeff Kline and Teresa Hail (sp?) were guests at the presentation. Transformers Prime is an emmy award winning show.

Showed us some never-before seen footage from Transformers Prime Season 2. Scene involved the Decepticons battling the Autobots. Decepticons leave via Space Bridge, Arcee drove through it right before it closed, battles Decepticons at their base, looking for Optimus Prime, while Soundwave watches over.

Transformers brand team took the stage next.

Transformers "More Than Meets The Eye" 2012

Jerry Duboin (Marketing Director) and Joshua Lamb did presentation.

2012: Biggest Year Ever!
- Theme Park Rides
- New TV Shows
- Digital Gaming
- Virtual Worlds
- Video Games
- Digital Books

Rescue Bots Season 1
Prime Season 2
Bot Shots Battle Game Intro
KREO Continues to build

Transformers The Ride - The Ultimate 3D Battle (Showed us the commercial that aired during the Super Bowl)
Universal Studios Hollywood
Opens in May 2012
Singapore launched in December 2011 (showed us some outside visuals)
2012 Product Rollout - Showed us Delue Class Evac and Legion Class Evac (will have its own unique packaging, Bumblebee and Optimus (deluxe) and Voyager Megatron and Optimus in Transformers The Ride Universal Studios packaging.

Jagex - Transformers enters massively multi-player game market in 2012 "Take the Transformers Battle Online"
Showed us trailer for MMO (Massive Multi-player online) "War is coming", "Choose Your Side", "Shape your Destiny", various unknown Autobots and Decepticons battling ... "Join the Battle Online" at http://www.transformersuniverse.com and http://www.facebook.com/transformersuniverse. Teased that the MMO might be a great opportunity for toys later down the road.

Moved on to Rescue Bots
Brand new Animated Series
Showed us the current Rescue Bots toy line
New Mobile HQ coming out in 2012.

New KRE-O Transformers
New theme in the fall "The Quest for Energon"
Looks like the Kreons come with Energon weapons.
Comes with accessories to build the Ultimate Dark Energon weapon
New Kre-O Devastator
29 new Kreons, 16 Transformers Robots to collect (showed Ironhide)
Showed us a Kre-O commercial (the one with the hip hop music with the bouncing car and Bumblebee dancing)

Transformers Prime - Hub
Premieres February 18th
on DVD and Blu-Ray on March 6th, 2012 (has season 2 preview)
Enhanced E-Book apps from Ruckus Media
Gave us an update on First Edition: deluxes and voyagers not available in the US. Was a Hasbro issue, not a retailer issue. Recognizes these are great toys, looking to release them in some format in 2012.
Movie trilogy deluxes shown at SDCC will only be available in Asia.
Movie trilogy deluxe Optimus Prime with trailer will be available
Robots In Disguise - 2012 product rollout
Prime RID toys officially launches on March 1st. Will be out everywhere by then.
Showed us current product line (deluxes Bumblebee, Wheeljack, Cliffjumper, Soundwave, Optimus Prime, Megatron)
Showed us deluxe Ratchet, Arcee (wave 2), Knockout, Hot Shot, Vehicon (wave 3)
Voyager Starscream, and new Bulkhead (doesn't look too bad, both look very represenative of show models)
New weaponizers (similar to Leader Class scale): Optimus Prime, Bumblebee
New Prime entertainment pack available in Canada and Asia only (uses First Edition molds of Starscream and Bumblebee)
New remote controlled wave 1 (Bumblebee, Knockout) remote controlled transformation included to enable battling
Battle Masks (Bumblebee, Optimus Prime) and mission helmet (Optimus Prime w/ Peter Cullen's voice)

Cyberverse
Showed us wave 1 again
Wave 2: Breakdown, Mirage, Evac, Soundwave
Commander wave 1: Optimus Prime, Bulkhead, Starscream, and Megatron
Wave 2: Ironhide (red SUV) and another mold to be announced at later date
Vehicles wave 1: Star Hammer w/ Wheeljack
Showed us Optimus Maximus (on display), holds 9 Cyberverse figures), has battle station mode with wheels)

Bot Shots Battle Game
Official debuts March 1st
Showed us new TV commercial
"Either you're bot or you're NOT!!"
March 1: Online game launch
May 1: player vs player, codes in pack
Fast Action!
44 bots to collect!
Codes inside for online play!
Online: unlockable characters, enter codes to level up, player versus player!
Characters will use come from different iterations of the Transformers universes
Wave 2: Ratchet, clear Bumblebee chase
Optimus Prime and Megatron haulers
3 pack: Acide Storm included
Battle for the Matrix in the fall (sets)
Going through too fast for me to write down toys/characters ... on display down stairs, look for pics later)

Transformers Generations
IDW Comic Books
Fall of Cybertron game from Activision - September 2012
Showed us the trailer from the Spike TV awards (check out Seibertron.com's YouTube channel to watch it)
Matt Tieg took the stage to discuss Fall of Cybertron
Showed us video clip of gameplay as BRUTICUS ... pretty frikkin' awesome, looks amazing! Basically lays waste to everything and everyone in his path. You guys are going to love this.
Showed us another pretty epic commercial that looks amazing - focused more on the FALL of Cybertron. This game is going to rock!
Transformers brand team showed us the toys that will be in the Transformers Generations packaging (fall 2012)
Wave 1 Optimus Prime, Jazz, and Shockwave (looks like a gun/cannon)
Bruticus: deluxe wave 2 - Blast Off, Vortex, Brawl (colors are accurate), Swindle, and Onslaught (official pics look way better than what we've seen online) ... will be on display
Over 40 new Generations Transformers coming down the pipes, really took what the fandom has been saying to heart. HUGE focus end of 2012 into spring 2012
Mentioned 30th anniversary in 2014 ("wait until you see that stuff!")

Gi Joe Toy Fair 2012
Retaliation opens in theaters on June 29th
Dwayne Johnson as Roadblock
Bruce Willis in film
Movie line on shelves in early June.
50 figures including those sold with vehicles + 4 additional Comic Con exclusives
Won't have products aimed at younger children (leaner line)
9 vehicles + 1 additional comic con exclusive
Wave 2 (more movie accurate): Battle Kata Roadblock, Firefly, Flint, Ninja Duel Snake Eyes, Storm Shadow
Wave 3: Joe Colton (Bruce Willis), Lady Jaye, Alley Viper, Cyber Ninja, Dragon Ninja
Wave 4: Kim Arashikage (Jinx, can't use name on toy), Blind Master
Wave 5: Crimson Guard (comes with sticker sheet to customize faction), Night Viper
Ninja Showdown Set Asst wave 2 on shelf sept 2012 (GiJoe Night Ops Team)
Alpha Vehicle Assortment: Ninja Speed Cycle w/ Snake Eyes, Road Retaliator w/ Flint
Bravo Vehicle Assortment - wave 1 June 2012 - Cobra Fangboat w/ Swamp Viper, Ninja Commando 4x4 w/ Snake Eyes
Wave 2 (July 2012) - Tread Ripper w/ Clutch
Delta Vehicle Assortment: Wave 1 June 2012 - Ghost Hawk II w/ Duke, Cobra H.I.S.S. Tank w/ Cobra Trooper
Showed us Shockwave H.I.S.S. Tank, Destro in Decepticon color scheme (purple), also comes with "Constructicon" Bat
Didn't show any regular Joe stuff?


MARVEL Universe Death's Head Sculpt looks dead on to how he looked in 1980s.

[Grahf]

Was anything mentioned of the Movie Trilogy line at all?

[Seibertron]

Yes you read that correctly everyone ... they're working on over 40 new Generations toys for spring 2013.

[It Is Him]

Wait - all of Bruticus in a single wave? Seriously? That's amazing.

Are you sure about that?

[Seibertron]

Wait - all of Bruticus in a single wave? Seriously? That's amazing.

Are you sure about that?

No I'm not sure about that. Swindle and Onslaught could be wave 2. I will ask about that in the showroom in an hour or so. I'll keep you guys posted.

[Seibertron]

Heading back into the auditorium now to watch the rest of the presentations. I stepped out during the start of the Star Wars presentation because I couldn't get an internet connection from my tethered phone inside of the auditorium. Next updates will be pics in about 4 hours.

[worldsgreatest]

Cripes. So Mirage, Que, and Soundwave definitely aren't being released in the US? Cripes, retailers must have taken a bath or something on the DOTM line. Otherwise what possible reason could there be? Not even as store exclusives? Makes no real sense.

[worldsgreatest]

Awesome job so far. Thanks as always.

[It Is Him]

Wait - all of Bruticus in a single wave? Seriously? That's amazing.

Are you sure about that?

No I'm not sure about that. Swindle and Onslaught could be wave 2. I will ask about that in the showroom in an hour or so. I'll keep you guys posted.

Awesome. Thank you.

Yes you read that correctly everyone ... they're working on over 40 new Generations toys for spring 2013.

I'm both elated and horrified about this.

[Noideaforaname]

Movie trilogy deluxes shown at SDCC will only be available in Asia.

Well, so much for Movieverse...

But hey, 40+ new Generations, can't complain about that. Curious as to who will be in, though. We know FoC, hopefully more than just strictly G1 stuff (would LOVE guys like Sky-Byte or Barricade reimagined in that style).

Sounds like they are trying to avoid distribution problems with Bruticus, but seeing how just the last few months played out I'm still pretty worried.

[Doubledealer93]

40? 0_0 HELL YEAH!!!!!!!

[Doubledealer93]

so no more movie toys in the US?

[Motorthing]

40 Generations toys (yay)....but way off in the distance.

3rd Parties must be raising a glass or two to that......

Thanks for the coverage S.

[Autobot032]

So....movieverse is pretty much over. No Dino/Mirage other than a repainted Cyberverse. They knew this all along. They kept us at bay so they didn't have to hear us bitch.

40 Generations figures? Hah. Repaints, maybe, but new molds? Not a chance in Hell. It'll be repaints out the wazoo.

I'm highly disappointed by Hasbro this year. F.E. received the back burner treatment, may never see the light of day (I don't listen to their promises anymore) and PRID, for the most part, sucks.

Why are they running it like this, this year? Geez. Come on, Hasbro! And having to wait until 2013 for most of the stuff? Are you kidding me? REALLY? WTF?

I'm starting to think all of what's coming this year is filler stuff. I don't know what they have planned for 2014, but it better impress me. It. Better. Impress. Me.

Hasbro? My ass, you can kiss it. Well... Bandai, you just found a steady buyer of your wares.

[Tyrannotaur]

No Movie Trilogy line in the US/Europe? Lame. Now I'm going to have to shell out way too much for a Deluxe and HA Soundwave. I could care less about Que/Wheeljack.

Cool to hear about the Prime, Generations and FOC stuff though. I am looking forward to pictures.

[necr0blivion]

Yes you read that correctly everyone ... they're working on over 40 new Generations toys for spring 2013.

I know you're getting this information out to us as soon as possible, but what is actually being read in the original post is:

HUGE focus end of 2012 into spring 2012

Thanks as always for the updates, the Generations announcement is a huge shot of happiness. Now to figure out who I import those last Movie line figures from... although I am NOT liking the price of importing the HA Soundwave, ouch!

[Vicalliose]

But hey, 40+ new Generations, can't complain about that. Curious as to who will be in, though. We know FoC, hopefully more than just strictly G1 stuff (would LOVE guys like Sky-Byte or Barricade reimagined in that style).

Judging from the e-mails sent out, First Editions could reappear in generations. Isn't that the line they were meant to be in anyway? Just saying, that would partially explain some boastful numbers, though it's hardly definite.

[craggy]

all sounds good. excited about the prospect of 40+ new Generations figures, but can hear my wallet crying already.

if all of bruticus is in one wave, then that's a lot more cases than normal that will be selling, i'd imagine. especially if they put it up online as a pre-order for a case of 8, with OP, Shock and Jazz. that could just be a license to print money that one.

sounds like they know there's been some...disgruntled?...customers following the whole "ooh look Transformers! NO! YOU can't have them!" debacle with FE Prime toys. I did think it a bit unlike Hasbro to not take full advantage of the interest in the molds. Hopefully we see them all back again at some point, although as I said elsewhere, the current line of "in some form" could very well result in something akin to a Universe line of ridiculously garish repaints, so I'm not holding my breath too hard.

good to know the MMO is still getting focus. would love to learn more about that. FOC isn't something I'm worried about, because I've faith that High Moon can make a good Transformers game. I just hope the online experience is a bit better (it was fun...but...more frustrating than it needed to be, IMO) and would like to see a larger range of customisation options for online, but am definitely on board for it because I have faith the single player/online co-op game will be worth the money.

GI Joe news isn't terribly exciting, but the movie designs do look a little better this time around. I may reconsider yet. I'll probably see about getting a little Rock and Bruce Willis at least.

can't wait for all the pics!

[craggy]

40 Generations figures? Hah. Repaints, maybe, but new molds? Not a chance in Hell. It'll be repaints out the wazoo.

I'd agree with you that I doubt we'll see 40 entirely new molds, but even this announcement of 40 new toys is enough to get me excited. Maybe I'm the only one, but sometimes a new paintscheme or head can really sell a figure to me that I've either passed on before, or sometimes one that I already have. Still, I understand your frustration, I mean, no TF line before has ever utilised repaints effectively...coughSeekerscoughcoughProwl/Bluestreak/SmokescreencoughETCcough

[GetRightRobot]

My dear lord, have mercy on my wallet. I'm already committed to completing BotShots, and now 40 Gen figs! 40 x $12 plus 20 or so "United" versions at $40 a pop.....

[Dead Metal]

40 new Generations figures?
Interesting.
But I guess it will be like 20 Classics and 20 FOC, with a couple of useless repaints, maybe even a few re-releases?

[craggy]

40 new Generations figures?
Interesting.
But I guess it will be like 20 Classics and 20 FOC, with a couple of useless repaints, maybe even a few re-releases?

yeah I could see them re-releasing a few figures in the Gen line. Possibly WFC Prime as FOC Prime.

People asking about the movie deluxe figures that didn't come out yet...those could be in Generations as well possibly.

[Delicon]

So far it sounds better than I would have guessed.

[Counterpunch]

No doubt that the 40+ Generations figures will include a bunch of Legends and Cyberverse. :/

Still, sounds good. I'll believe them when I see the toys.

[It Is Him]

Are those 40 Generations toys for Spring 2013 just for that one season, or does that number also include Fall and Summer 2012.