Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV

Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV

Monday, May 9th, 2011 4:10pm CDT

Categories: Cartoon News, Press Releases, Company News, Digital Media News
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DISCOVERY ENTERPRISES INTERNATIONAL TO BEGIN REPRESENTING HASBRO STUDIOS PROGRAMMING TO NON-THEATRICAL MARKET AT APEX TV

(Madrid, Spain, May 9, 2011)— Discovery Enterprises International (DEI) today announced the signing of a one-year deal with Hasbro Studios to represent its programming to the non-theatrical market. Starting Monday, May 9, DEI will introduce Hasbro’s signature entertaining, enlightening and educational kids and family content to global airlines attending the APEX TV Market in Madrid, Spain.

Discovery Enterprises International’s long heritage as a leading provider of in-flight entertainment ideally positions us to represent Hasbro programming,” said Nicolas Bonard, Senior Vice President, Discovery Enterprises International. “From Transformers Prime to My Little Pony: Friendship is Magic, this slate of beloved programming will now delight a global audience in an exciting new way.”

Among the exciting programs included in this deal:
o My Little Pony: Friendship is Magic
o Pound Puppies
o The Adventures of Chuck and Friends
o Transformers Prime
o G.I. Joe Renegades

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“This agreement extends the existing partnership between Hasbro and Discovery while providing our programming with access to premier non-theatrical outlets around the world,” Hasbro Studios President Stephen Davis said. “I can think of no better partner than DEI to handle this important expansion of our business.”

About Hasbro Studios:
Hasbro Studios is the Los Angeles-based production division of Hasbro, Inc. (NASDAQ: HAS). The studio develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY and GI JOE; delivers new branded content; and produces programs from top third-party content creators. Many of these shows will run on The Hub, a television network for children and their families that was re-branded from Discovery Kids on October 10, 2010, as well as on multiple channels in international markets. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).

About Discovery Private Networks:
Discovery Private Networks is a brand extension of Discovery Enterprises International, which currently provides programming to more than 150 clients worldwide. Discovery Private Networks licenses and distributes programming from across Discovery vast portfolio of networks to strategic non-theatric venues and clients including airlines, cruise lines, trains, science centers, retail outlets, hotels, museums, zoos, and other site-based markets. In addition to licensing individual programs from the Discovery networks family, Discovery Private Networks also offers various services and program packages to clients including branded blocks, short programming, and dual-language programming (available in more than 20 languages).

About Discovery Enterprises International:
Discovery Enterprises International (DEI) serves as the streamlined access point for all of Discovery Communications' international program and private networks sales, co-financing opportunities, consumer products, licensing, home entertainment and music publishing rights in markets outside the United States. DEI focuses on maximizing sales opportunities for Discovery's worldwide brands and content with international third-party broadcasters and licensees. The Enterprises team partners with local clients through regional offices in London, Miami, Munich, Sao Paulo, Singapore, Sydney and Discovery's global headquarters in Silver Spring, Maryland. For more information, please visit http://www.discoveryenterprisesinternational.com.

About Discovery Communications:
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network The Hub and 3net, the fist 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit http://www.discoverycommunications.com.

# # #

CONTACTS:

For Hasbro Studios:

Jim Benson
The Lippin Group
323-965-1990, ext. 327
jbenson@lippingroup.com

Credit(s): Discovery Enterprises International


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Re: Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV (1219440)
Posted by PrymeStriker on May 9th, 2011 @ 4:35pm CDT
-sigh- I see Disney in the future :oops:
Re: Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV (1219448)
Posted by Mkall on May 9th, 2011 @ 4:47pm CDT
Gyrotron wrote:-sigh- I see Disney in the future :oops:

Oh? How so?
Re: Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV (1219449)
Posted by PrymeStriker on May 9th, 2011 @ 4:51pm CDT
Mkall wrote:
Gyrotron wrote:-sigh- I see Disney in the future :oops:

Oh? How so?


Just by how much Disney is becoming Transformers-related.

Tron looks like Cybertron to me.

Bumblebee Potato Head? I know thats Hasbro Original but then Disney uses it for Toy Story. This is not so much of a good reason

If you look hard enough in Toy Story 3, theres a kiddie Transformer in the crowd of toys in the whatever room with Lotso and Ken and what not.

I found a Transformer at a Disney World park. Optimash Prime O_o

Not so soon, but like 30 years down the road, I can just feel some kind of bond. Not a full partnership but, you know, some relation.
Re: Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV (1219727)
Posted by Burn on May 10th, 2011 @ 2:40am CDT
Gyrotron wrote:Bumblebee Potato Head? I know thats Hasbro Original but then Disney uses it for Toy Story. This is not so much of a good reason


Mr Potato Head has been around long before Transformers were. He's a very old toy that's been given a new lease on life (like many of the characters from Toy Story) thanks to Toy Story.x
Re: Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV (1219894)
Posted by PrymeStriker on May 10th, 2011 @ 10:04am CDT
Burn wrote:
Gyrotron wrote:Bumblebee Potato Head? I know thats Hasbro Original but then Disney uses it for Toy Story. This is not so much of a good reason


Mr Potato Head has been around long before Transformers were. He's a very old toy that's been given a new lease on life (like many of the characters from Toy Story) thanks to Toy Story.x


Yes I know. 1950s or 60s he came out as an actual potato by hasbro themselves. Disney made it popular as a childs toy, and therefore more people bought it, and then they bought Optimash and Bumblebee Potato.

It's just my opinion. In fact it's not a good reason, which has been stated.

I just, eugrh, I can feel it in 20-35 years.
Re: Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV (1220295)
Posted by Dead Metal on May 11th, 2011 @ 1:58am CDT
Gyrotron wrote:
Mkall wrote:
Gyrotron wrote:-sigh- I see Disney in the future :oops:

Oh? How so?


Just by how much Disney is becoming Transformers-related.

Tron looks like Cybertron to me.

Bumblebee Potato Head? I know thats Hasbro Original but then Disney uses it for Toy Story. This is not so much of a good reason

If you look hard enough in Toy Story 3, theres a kiddie Transformer in the crowd of toys in the whatever room with Lotso and Ken and what not.

I found a Transformer at a Disney World park. Optimash Prime O_o

Not so soon, but like 30 years down the road, I can just feel some kind of bond. Not a full partnership but, you know, some relation.

Tron looks that way because it's supposed to "look like" a video game from the late the '80s, the new tron movie is basically just a modernised and updated version from the original ascetics from the 80s.

Toy Story is also using many other toys:
  • Slinky Dog
  • Etch a Sketch
  • Barbie
  • Ken
  • Mr Spell
  • Barrel of Monkeys
  • etc...
As for the Kiddy transformer, the whole point of Toy Story is that the toys are supposed to be convincing as in "yea, that's what my toy room has".

Also I don't really how a partnership between Disney and Hasbro would be bad?
Re: Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV (1221344)
Posted by PrymeStriker on May 13th, 2011 @ 10:26am CDT
Dead Metal wrote:
Gyrotron wrote:
Mkall wrote:
Gyrotron wrote:-sigh- I see Disney in the future :oops:

Oh? How so?


Just by how much Disney is becoming Transformers-related.

Tron looks like Cybertron to me.

Bumblebee Potato Head? I know thats Hasbro Original but then Disney uses it for Toy Story. This is not so much of a good reason

If you look hard enough in Toy Story 3, theres a kiddie Transformer in the crowd of toys in the whatever room with Lotso and Ken and what not.

I found a Transformer at a Disney World park. Optimash Prime O_o

Not so soon, but like 30 years down the road, I can just feel some kind of bond. Not a full partnership but, you know, some relation.

Tron looks that way because it's supposed to "look like" a video game from the late the '80s, the new tron movie is basically just a modernised and updated version from the original ascetics from the 80s.

Toy Story is also using many other toys:
  • Slinky Dog
  • Etch a Sketch
  • Barbie
  • Ken
  • Mr Spell
  • Barrel of Monkeys
  • etc...
As for the Kiddy transformer, the whole point of Toy Story is that the toys are supposed to be convincing as in "yea, that's what my toy room has".

Also I don't really how a partnership between Disney and Hasbro would be bad?


Yeah I know, it was just a floating thought: "What if Disney partnered with Hasbro." Its not likely. I just thought I'd see if anybody else had pondered this in the past. Oh well, I seriously hope they don't, and it's not likely, but, yeah...
Re: Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV (1221348)
Posted by Sabrblade on May 13th, 2011 @ 10:34am CDT
Gyrotron wrote:Yeah I know, it was just a floating thought: "What if Disney partnered with Hasbro." Its not likely. I just thought I'd see if anybody else had pondered this in the past. Oh well, I seriously hope they don't, and it's not likely, but, yeah...
Disney is partnered with Hasbro. Hasbro makes all/most of Disney's toys.

No offense, but you're whole thought about Disney being involved in any of this came completely out of nowhere, since this whole news is about Hasbro Studios programming airing in Spain. :-|

Besides, the damage has already been done with TakaraTomy's (now ended) Transformers: Disney Label toyline.
Re: Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV (1221354)
Posted by PrymeStriker on May 13th, 2011 @ 10:40am CDT
Sabrblade wrote:
Gyrotron wrote:Yeah I know, it was just a floating thought: "What if Disney partnered with Hasbro." Its not likely. I just thought I'd see if anybody else had pondered this in the past. Oh well, I seriously hope they don't, and it's not likely, but, yeah...
Disney is partnered with Hasbro. Hasbro makes all/most of Disney's toys.

No offense, but you're whole thought about Disney being involved in any of this came completely out of nowhere, since this whole news is about Hasbro Studios programming airing in Spain. :-|

Besides, the damage has already been done with TakaraTomy's (now ended) Transformers: Disney Label toyline.


None taken. Get back on topic now?
Re: Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV (1221356)
Posted by PrymeStriker on May 13th, 2011 @ 10:42am CDT
It's good news to hear that Transformers is getting around the world. I can imagine going to spain and somebody holding a transformer saying:

"Me encanta Transformers!"

That's I love Transformers in spanish.

I remember one thread trying to get the word out about transformers more in Latin America I believe. It's really exciting to have international Transfans.

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