Discovery Enterprises Intl. to Begin Repping Hasbro Studios Programming at Apex TV

DISCOVERY ENTERPRISES INTERNATIONAL TO BEGIN REPRESENTING HASBRO STUDIOS PROGRAMMING TO NON-THEATRICAL MARKET AT APEX TV

(Madrid, Spain, May 9, 2011)— Discovery Enterprises International (DEI) today announced the signing of a one-year deal with Hasbro Studios to represent its programming to the non-theatrical market. Starting Monday, May 9, DEI will introduce Hasbro’s signature entertaining, enlightening and educational kids and family content to global airlines attending the APEX TV Market in Madrid, Spain.

“Discovery Enterprises International’s long heritage as a leading provider of in-flight entertainment ideally positions us to represent Hasbro programming,” said Nicolas Bonard, Senior Vice President, Discovery Enterprises International. “From Transformers Prime to My Little Pony: Friendship is Magic, this slate of beloved programming will now delight a global audience in an exciting new way.”

Among the exciting programs included in this deal:
o My Little Pony: Friendship is Magic
o Pound Puppies
o The Adventures of Chuck and Friends
o Transformers Prime
o G.I. Joe Renegades






“This agreement extends the existing partnership between Hasbro and Discovery while providing our programming with access to premier non-theatrical outlets around the world,” Hasbro Studios President Stephen Davis said. “I can think of no better partner than DEI to handle this important expansion of our business.”

About Hasbro Studios:
Hasbro Studios is the Los Angeles-based production division of Hasbro, Inc. (NASDAQ: HAS). The studio develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY and GI JOE; delivers new branded content; and produces programs from top third-party content creators. Many of these shows will run on The Hub, a television network for children and their families that was re-branded from Discovery Kids on October 10, 2010, as well as on multiple channels in international markets. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).

About Discovery Private Networks:
Discovery Private Networks is a brand extension of Discovery Enterprises International, which currently provides programming to more than 150 clients worldwide. Discovery Private Networks licenses and distributes programming from across Discovery vast portfolio of networks to strategic non-theatric venues and clients including airlines, cruise lines, trains, science centers, retail outlets, hotels, museums, zoos, and other site-based markets. In addition to licensing individual programs from the Discovery networks family, Discovery Private Networks also offers various services and program packages to clients including branded blocks, short programming, and dual-language programming (available in more than 20 languages).

About Discovery Enterprises International:
Discovery Enterprises International (DEI) serves as the streamlined access point for all of Discovery Communications' international program and private networks sales, co-financing opportunities, consumer products, licensing, home entertainment and music publishing rights in markets outside the United States. DEI focuses on maximizing sales opportunities for Discovery's worldwide brands and content with international third-party broadcasters and licensees. The Enterprises team partners with local clients through regional offices in London, Miami, Munich, Sao Paulo, Singapore, Sydney and Discovery's global headquarters in Silver Spring, Maryland. For more information, please visit http://www.discoveryenterprisesinternational.com.

About Discovery Communications:
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network The Hub and 3net, the fist 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit http://www.discoverycommunications.com.

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CONTACTS:

For Hasbro Studios:

Jim Benson
The Lippin Group
323-965-1990, ext. 327
jbenson@lippingroup.com

Credit(s): Discovery Enterprises International