From the judge presiding over the case:
There is nothing gimmicky about the Eee Pad Transformer or the Eee Pad Transformer Prime, nor can it be said that there is any similarity in the use or function between Hasbro and Asus’s products.
Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
Posted by El Duque
Mar 27, 2012 at 3:01pm CDT
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From the judge presiding over the case:
More Bots. More News. More Awesome.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by Rated X
Mar 27, 2012
LMAO !!!
Hasbro get a life...
Hasbro get a life...
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by SlyTF1
Mar 27, 2012
I can't help but to think that Hasbro was just trollin'. 
Serious, but trolling none the less.
Serious, but trolling none the less.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by Kylehudson1996
Mar 27, 2012
Well Hasbro, what did u think was gonna happen?! U sued a company that makes a completely different product, but just has a slightly similar name to ONE of your endless products 
U were never going to win
U were never going to win
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by paul053
Mar 27, 2012
Totally unnecessary. Hasbro, save your money on lawsuit and give us better toys.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by Pinoytron
Mar 27, 2012
HASBRO=FAIL
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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lol... I was actually kind of rooting for Hasbro on this one. Maybe not right to ban sales, but to force a name change seems reasonable to me. "Transformer Prime" is just too blatantly similar. But whatever, makes no difference to us at the end of the day.
Comment by kirbenvost
Mar 27, 2012
Kibble wrote:I wonder if the Transformer Prime laptop line is the same as Hasbro's where the super limited initial run is good, but the ones they release to the masses are crappy?
lol... I was actually kind of rooting for Hasbro on this one. Maybe not right to ban sales, but to force a name change seems reasonable to me. "Transformer Prime" is just too blatantly similar. But whatever, makes no difference to us at the end of the day.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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I Agree!!
Comment by Pinoytron
Mar 27, 2012
paul053 wrote:Totally unnecessary. Hasbro, save your money on lawsuit and give us better toys.
I Agree!!
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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I agree. I was with Hasbro on this one. Though maybe the 2 companies should have just gotten together and released an official Transformers branded laptop/tablet thing. I'm currently in the market for a new laptop/tablet and I was actually looking at getting an ASUS Transformer Prime, simply because of the name.
Comment by UltraPrimal
Mar 27, 2012
kirbenvost wrote:Kibble wrote:I wonder if the Transformer Prime laptop line is the same as Hasbro's where the super limited initial run is good, but the ones they release to the masses are crappy?
lol... I was actually kind of rooting for Hasbro on this one. Maybe not right to ban sales, but to force a name change seems reasonable to me. "Transformer Prime" is just too blatantly similar. But whatever, makes no difference to us at the end of the day.
I agree. I was with Hasbro on this one. Though maybe the 2 companies should have just gotten together and released an official Transformers branded laptop/tablet thing. I'm currently in the market for a new laptop/tablet and I was actually looking at getting an ASUS Transformer Prime, simply because of the name.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by dragons
Mar 27, 2012
not to change subject but im surprised there was no mentioned of this hub when channel hub for kids was released on the air
http://www.thehubsite.com/#/about-the-hub/photo-tour.
this waste of hasbro money i read
heres soemthing funny
http://www.ranker.com/list/the-13-dumbe ... mtx?page=3
http://www.thehubsite.com/#/about-the-hub/photo-tour.
this waste of hasbro money i read
heres soemthing funny
http://www.ranker.com/list/the-13-dumbe ... mtx?page=3
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by Galactic Prime
Mar 27, 2012
Hasbro was well within it's rights to sue, this judge is a dipshit.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by Forgotten
Mar 27, 2012
Hasbro, you silly, silly people. Asus had been designing this thing under the same name for quite some time. It was simply a matter of coincidence, no malicious intent on Asus' behalf. Glad the judge ruled for them as I believe this was a ludicrous legal endeavor in the first place.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by Mkall
Mar 27, 2012
Yeah... I didn't see this working out inHasbro's favour. Every lawer in ASUS's team must've vetted the name before release.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by Super Megatron
Mar 27, 2012
What's with Hasbro lately? Are they really trying that hard to win the Douchebag of the Year award?
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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I was also with Hasbro on this, though I agree that perhaps they waited too long. The names are too similar. Might as well come out with the "General Computers Chevrolet Pickup" which features an easy on the go flip out handle to make it easy to pick up and go.
Comment by Seibertron
Mar 27, 2012
UltraPrimal wrote:kirbenvost wrote:Kibble wrote:I wonder if the Transformer Prime laptop line is the same as Hasbro's where the super limited initial run is good, but the ones they release to the masses are crappy?
lol... I was actually kind of rooting for Hasbro on this one. Maybe not right to ban sales, but to force a name change seems reasonable to me. "Transformer Prime" is just too blatantly similar. But whatever, makes no difference to us at the end of the day.
I agree. I was with Hasbro on this one. Though maybe the 2 companies should have just gotten together and released an official Transformers branded laptop/tablet thing. I'm currently in the market for a new laptop/tablet and I was actually looking at getting an ASUS Transformer Prime, simply because of the name.
I was also with Hasbro on this, though I agree that perhaps they waited too long. The names are too similar. Might as well come out with the "General Computers Chevrolet Pickup" which features an easy on the go flip out handle to make it easy to pick up and go.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Totally agree!! This ruling was Bullsh**!
Anyone with half a brain knows better to even think about releasing a product with ANYTHING Transformer in its name without clearing it through proper channels. The people at ASUS knew full well what they were doing and were deliberately banking on using the Transformer brand to jack their profit margins. This is blatant theft and infringement. This isn't like the gripe that Hasbro has with the 3rd party stuff, this is malicious intent by a corporation and those of you dismissing it and laughing about it, or even worse, promoting it don't seem to realize that Hasbro can't give you what you want when they have to invest their profits in stuff like this and they can't afford to just give in without a fight because that will screw over their consumers as well in the long run.
I don't know what some of you guys THINK you know about the business world but it sure doesn't work the way a lot of you imagine. This was a big deal and it sets a bad precedent for other companies to pull the same crap and in the long run, Hasbro's consumers and investors get screwed by stuff like this. Can each and every one of you afford to build your collections on 3rd party stuff alone? I sure as hell can't!
Comment by T-Macksimus
Mar 27, 2012
Galactic Prime wrote:Hasbro was well within it's rights to sue, this judge is a dipshit.
Totally agree!! This ruling was Bullsh**!
Anyone with half a brain knows better to even think about releasing a product with ANYTHING Transformer in its name without clearing it through proper channels. The people at ASUS knew full well what they were doing and were deliberately banking on using the Transformer brand to jack their profit margins. This is blatant theft and infringement. This isn't like the gripe that Hasbro has with the 3rd party stuff, this is malicious intent by a corporation and those of you dismissing it and laughing about it, or even worse, promoting it don't seem to realize that Hasbro can't give you what you want when they have to invest their profits in stuff like this and they can't afford to just give in without a fight because that will screw over their consumers as well in the long run.
I don't know what some of you guys THINK you know about the business world but it sure doesn't work the way a lot of you imagine. This was a big deal and it sets a bad precedent for other companies to pull the same crap and in the long run, Hasbro's consumers and investors get screwed by stuff like this. Can each and every one of you afford to build your collections on 3rd party stuff alone? I sure as hell can't!
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by Megatron Wolf
Mar 27, 2012
good maybe now hasbro will use their money to give us better toys at better prices rather than waste it on retarded lawsuits. Maybe instead of trying to sue them hasbro should've talked to them about doing a cross over thing so both parties could make a profit but hasbros just to damn nearsighted and selfish to think of it. Glad to see the judicial system isnt so useless after all.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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i agree with this whole heartedly.
now most of this dissent comes from 3rd party talk, but whats with all the hatred and loathing towards hasbro lately? yeah.. id love for hasbro to make every transformer of my dreams, but get real people. its a business and they dont owe us anything. the fact that they cater to us at all is amazing. and as far as this story? they named it "transformer prime" for christ sake. they have every right to persue legal action.
Comment by shajaki
Mar 27, 2012
necr0blivion wrote:When I hear "Transformer Prime", my thoughts go straight to the newest Hasbro animation depicting Cybertronians.
If it was just "Transformer" or "Prime", no issue.
i agree with this whole heartedly.
now most of this dissent comes from 3rd party talk, but whats with all the hatred and loathing towards hasbro lately? yeah.. id love for hasbro to make every transformer of my dreams, but get real people. its a business and they dont owe us anything. the fact that they cater to us at all is amazing. and as far as this story? they named it "transformer prime" for christ sake. they have every right to persue legal action.
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by combiner711
Mar 27, 2012
I dont know what really happens inside the court hearing but it seems the lawyer of Asus is just smarter to make things too technical for Hasbro or maybe the Hasbro lawyer is the same guy giving the idea to make more Bumblebee
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Comment by Blackstreak
Mar 27, 2012
Re: Hasbro Fails in Their Attempt to Block Sales of the Asus Transformer Prime Tablet
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Well said.
Comment by Seibertron
Mar 27, 2012
shajaki wrote:necr0blivion wrote:When I hear "Transformer Prime", my thoughts go straight to the newest Hasbro animation depicting Cybertronians.
If it was just "Transformer" or "Prime", no issue.
i agree with this whole heartedly.
now most of this dissent comes from 3rd party talk, but whats with all the hatred and loathing towards hasbro lately? yeah.. id love for hasbro to make every transformer of my dreams, but get real people. its a business and they dont owe us anything. the fact that they cater to us at all is amazing. and as far as this story? they named it "transformer prime" for christ sake. they have every right to persue legal action.
Well said.
