Massive HasLab UNICRON toy revealed

Monday, July 15th, 2019 9:07AM CDT

Category: Toy News
Posted by: william-james88 Views: 48,146

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Hasbro and Takara have a new giant Unicron toy for us. As you will see in the images below, it towers over all other Transformers toys before it including the previous Titans. The price does as well, with them asking $574.99. Also, 8000 fans must agree to pay this by August 31 2019 or else the figure will not go into production. Also, this is Hasbro Pulse, so international fans cannot participate. Hasbro is really banking on there being enough interest stateside first before getting the ball rolling on this one (could not resist).
Below are many images from Hasbro Pulse and IGN. Let us know what you think and if you are willing to take this jump and click here to support this Has Lab project.

The Lord of Chaos. The Planet Eater. The Chaos Bringer. Unicron stands alone as the most menacing figure in Transformers lore, capable of devouring entire worlds and civilizations. He debuted in the 1986 film Transformers: The Movie and his insatiable appetite nearly brought the entire universe to its knees.

But his legacy transcends both space and time.

“I have summoned you here for a purpose.” - Unicron

Transformers fans may be mere humans, inhabiting a miniscule planet hardly worth consuming, but they are some of the most passionate fans out there. That’s why HASLAB, the Hasbro Pulse crowdsourcing platform, is the place to awaken such a massive project.

Introducing the first ever Transformers HASLAB project: Transformers War For Cybertron Unicron.

“Then it pleases me to be the first.” - Unicron

Join us in a historic opportunity to celebrate the legendary Unicron with a figure whose features, detail, and scale are worthy of his gigantic legacy.

This campaign will move into production when it reaches its minimum goal of 8,000 backers. All support must be received by 11:59 PM EST on August 31, 2019. If the campaign is successful your payment method will be charged on August 31, 2019. Orders are estimated to ship in early 2021.

*Limit of 5 per transaction.

Transformers News: New Unicron Toy Revealed and will only Happen if 8000 Fans Preorder for $575 before August 31

Credit(s): Hasbro

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Re: Massive HasLab UNICRON toy revealed (2028963)
Posted by no-one on July 15th, 2019 @ 9:18am CDT

And remember kids...

william-james88 wrote:
*Limit of 5 per transaction.

Re: Massive HasLab UNICRON toy revealed (2028965)
Posted by william-james88 on July 15th, 2019 @ 9:19am CDT

carytheone wrote:And remember kids...

william-james88 wrote:
*Limit of 5 per transaction.

Its for collectables stores. BBTS bought several extras of the previous Star Wars has Lab project to sell on their site since it wouldnt be sold anywhere else.

Re: Massive HasLab UNICRON toy revealed (2028966)
Posted by Sabrblade on July 15th, 2019 @ 9:20am CDT

Why are they still using that ugly shade of baby blue? It was a bit darker in the movie.

Same with that mustard yellow. It was more of a yellow-orange.

And that silver is still too dark.

At least he's finally got green eyes this time.

Re: Massive HasLab UNICRON toy revealed (2028967)
Posted by sol magnus on July 15th, 2019 @ 9:21am CDT

Looks amazing, but I don't 575 dollars to spend on it.

Re: Massive HasLab UNICRON toy revealed (2028968)
Posted by angtre on July 15th, 2019 @ 9:21am CDT

Fly, you fools! Unicron has come to devour your money!

... not that a Primus toy would give it back either!

Re: Massive HasLab UNICRON toy revealed (2028970)
Posted by Mechastrike on July 15th, 2019 @ 9:28am CDT

by Primus! they're getting more G1 accurate. too bad that price tag will kill us first.

Re: Massive HasLab UNICRON toy revealed (2028971)
Posted by AllNewSuperRobot on July 15th, 2019 @ 9:29am CDT

Only four inches taller than Fort Max but treble(?) the price. :lol:

F'Off, Hasbro.
At that minimal scaling increase he should be worth $250 to $300. Full Stop.

It would be complete stupidity to pay what they are asking.

Re: Massive HasLab UNICRON toy revealed (2028972)
Posted by Ravage XK on July 15th, 2019 @ 9:29am CDT

They have designed the Unicron that we would all love to own but made it so large that few will be able to justify the expense.

Halve the size and quarter the price and we will talk!

Re: Massive HasLab UNICRON toy revealed (2028975)
Posted by DR0hNO on July 15th, 2019 @ 9:35am CDT

First off Haslab is USA exclusive from what memory serves, so like most of the world won't be getting it without jumping through loops. As much as I would love a Generations Scale Unicron but since they won't ship to the UK I can't, for the Price I cant.

Re: Massive HasLab UNICRON toy revealed (2028976)
Posted by AllNewSuperRobot on July 15th, 2019 @ 9:38am CDT

For this price, none of us should have to.

He is in the Titan Class scale and that should be reflected in the price. I honestly hope they don't find those backers. That they don't even get close. Hopefully then Hasbro will get the message he is BEYOND overpriced.

Re: Massive HasLab UNICRON toy revealed (2028977)
Posted by Vic Zanzibar on July 15th, 2019 @ 9:39am CDT

Nope. That’s asinine.

Re: Massive HasLab UNICRON toy revealed (2028978)
Posted by RK_Striker_JK_5 on July 15th, 2019 @ 9:39am CDT

No.

But-

NO!

That is ridiculous. The price is insane. That's almost two car payments for me! I already own the kick-butt Armada Unicron. To quote Sherman T Potter, Hasbro, this is horse hockey!

Re: Massive HasLab UNICRON toy revealed (2028979)
Posted by frogbat on July 15th, 2019 @ 9:51am CDT

So if they have 8000 pledges at that price... will they only make that amount or will they put it in larger production and lower the price?

Re: Massive HasLab UNICRON toy revealed (2028980)
Posted by optimeow on July 15th, 2019 @ 9:51am CDT

$575 x 8000 = $4600000

$4.6 million to go into production! Are you kidding me, Hasbro?

That is a hell lot to get a toy into production in your Vietnam factory.

Please just produce it and sell it worldwide for half the price. I am sure HasTak can sell more than 16000 pieces if they do that. So you get your $4.6 million sales off one product all the same.

Squeeze the costs your factory because we want it but we can’t afford it.

I am sure Hasbro shareholders will be happy

Re: Massive HasLab UNICRON toy revealed (2028981)
Posted by Glarryg on July 15th, 2019 @ 9:53am CDT

So, a cursory check of the 'Bay turned up an Energon-era black-repaint Unicron, still in its package, for $450 (shipping is free). The next most expensive one was a regular Armada Unicron, still in its package, for about $396 (plus shipping). This was me deliberately looking for the most expensive ones I could find. So, unless this WFC Unicron comes with a compartment containing no less than $200 in cash, I don't think I'm willing to pay that much for super G1 accuracy. I mean, it's nice when it's there, but it's not high on my priority list when buying these figures, and it really seems to be the only thing this Unicron has over the previous version.

Glarryg

Re: Massive HasLab UNICRON toy revealed (2028982)
Posted by AcademyofDrX on July 15th, 2019 @ 9:53am CDT

I'm surprised there are so many people who don't want it. Yes, the price is obscene, but I don't think it's unreasonable for what's being offered. It may only be three inches taller than Fort Max, but it looks significantly more complex. I've never seen anyone this upset about, say, 3P MP-scale combiners.

I'm not happy about the dent to my wallet, but I had already clicked the preorder button before I could come up with reasons not to.

I was hoping to get the Lego UCS Falcon someday, but I think that dream is over now, eaten by Unicron.

Re: Massive HasLab UNICRON toy revealed (2028984)
Posted by Skritz on July 15th, 2019 @ 9:58am CDT

Holy shit that thing is ginormous. However I'm not sure HasTak can manage to get the funding done for this thing nor can the price be justified unless the quality is truly several steps above a regular retail Titan. I would have been fine with just a regular Titan-scale release of the guy.

Still. This is awesome in the old, awe-inspiring sense. :shock:

Re: Massive HasLab UNICRON toy revealed (2028985)
Posted by Radioactivepanda on July 15th, 2019 @ 9:58am CDT

It's like they read my mind. It's everything I'd ever hoped for.
I didn't expect this to happen until 2021, after Scorponok, but I'm not gonna complain.

As for those saying he's overpriced, go try to design this guy yourselves. He's a beast, as are most of the movie characters, as they weren't designed with actual transformations in mind. Going from a sphere to a blocky robot is a lot harder to do than you might think.

Engineering aside this guy uses a lot more plastic than you think. Doubling the height of one of these guys actually means about 8 times the plastic. Obviously this guy is only about 20% taller, but that's not just 20% more metal and plastic.

Re: Massive HasLab UNICRON toy revealed (2028986)
Posted by no-one on July 15th, 2019 @ 10:00am CDT

It's nice to finally see the Transformers get some love form HasLab, shame it seems they are only going big on these things.

Unicron looks amazing and probably about as big as it could realistically be. It's out of my budget both financially and shelf space wise. Unicron isn't for me, but I do hope they hit their goal and keep making stuff like this.

I'm really hoping for playsets/dioramas from HasLab that can compliment my shelves not dominate them. As it stands much smaller bot like TR Trypticon lives on the floor and gets shuffled around as I need space.

Looks like they are also doing a "full sized" Cookie Monster? Crazy times we live in.

EDIT:

frogbat wrote:So if they have 8000 pledges at that price... will they only make that amount or will they put it in larger production and lower the price?

They'll make as many over like they did with Jabba's barge.

optimeow wrote:$575 x 8000 = $4600000

I wonder how much of that is profit?

Re: Massive HasLab UNICRON toy revealed (2028987)
Posted by no-one on July 15th, 2019 @ 10:07am CDT

carytheone wrote:It's nice to finally see the Transformers get some love form HasLab, shame it seems they are only going big on these things.

Unicron looks amazing and probably about as big as it could realistically be. It's out of my budget both financially and shelf space wise. Unicron isn't for me, but I do hope they hit their goal and keep making stuff like this.

I'm really hoping for playsets/dioramas from HasLab that can compliment my shelves not dominate them. As it stands much smaller bot like TR Trypticon lives on the floor and gets shuffled around as I need space.

Looks like they are also doing a "full sized" Cookie Monster? Crazy times we live in.

EDIT:

frogbat wrote:So if they have 8000 pledges at that price... will they only make that amount or will they put it in larger production and lower the price?
They'll make as many to fill the order over 8000, but the price will remain, like they did with Jabba's barge.

optimeow wrote:$575 x 8000 = $4600000
I wonder how much of that is profit?

Re: Massive HasLab UNICRON toy revealed (2028988)
Posted by AllNewSuperRobot on July 15th, 2019 @ 10:10am CDT

carytheone wrote:
optimeow wrote:$575 x 8000 = $4600000
I wonder how much of that is profit?

More than those that endorse this folly expect, I'd imagine >:oP

Re: Massive HasLab UNICRON toy revealed (2028989)
Posted by mooncake623 on July 15th, 2019 @ 10:13am CDT

Backed.

EDIT: Reading comments it seems no one on this site wants to back this? :???:

Hope it makes it into production....

Re: Massive HasLab UNICRON toy revealed (2028990)
Posted by galvatron00 on July 15th, 2019 @ 10:17am CDT

Two things:

1) Yes, please!! That's if I can come up with the funds by late August which isn't likely..I can dream though!! DON'T CRUSH PEOPLE'S DREAMS!!
2) I need a "Haters gonna hate" meme made up..either of the clenched fist picture or the one where it's like he's standing on Cybertron..hmmm..

Re: Massive HasLab UNICRON toy revealed (2028992)
Posted by frogbat on July 15th, 2019 @ 10:19am CDT

mooncake623 wrote:Backed.

EDIT: Reading comments it seems no one on this site wants to back this?
Hope it makes it into production....

If I could, I would. I see the size to complexity to potential worth the asking price. If it were 300, 400 or 450 - we'd still complain. Maybe hasbro are over estimating their market, but if Takara think people will pay the asking price for the new mp prime, this would be palatable to those...

Re: Massive HasLab UNICRON toy revealed (2028993)
Posted by YRQRM0 on July 15th, 2019 @ 10:20am CDT

He's really cool, but honestly I would rather him be the size of a regular titan at the most. It's not like he scales with anything, what's the point in making him so big? I'd settle for an updated Supreme class size tbh.

Re: Massive HasLab UNICRON toy revealed (2028994)
Posted by sol magnus on July 15th, 2019 @ 10:21am CDT

mooncake623 wrote:Backed.

EDIT: Reading comments it seems no one on this site wants to back this?
Hope it makes it into production....

I just can't spend that much on a toy. I'm beyond stretching for MP-44.

Re: Massive HasLab UNICRON toy revealed (2028995)
Posted by SciFi80sGameFan on July 15th, 2019 @ 10:22am CDT

For a time, I considered sparing your wretched little HasLab Project, but now you will witness its dismemberment. For this price, it should have at least be TWICE this size or at least have some electronics. The barge WAS twice this size and 75.00 less. If it's going to be this size then it should have voice clips of Orson Wells. Hell, for this price and small size, they should dig Orson out of his grave and have him come to your house and say all of his lines every time you play with it!

Re: Massive HasLab UNICRON toy revealed (2028996)
Posted by galvatron00 on July 15th, 2019 @ 10:23am CDT

frogbat wrote:
mooncake623 wrote:Backed.

EDIT: Reading comments it seems no one on this site wants to back this?
Hope it makes it into production....
If I could, I would. I see the size to complexity to potential worth the asking price. If it were 300, 400 or 450 - we'd still complain. Maybe hasbro are over estimating their market, but if Takara think people will pay the asking price for the new mp prime, this would be palatable to those...

I TOTALLY want to back this mooncake623! It's just a matter of "what is going" so I can make room and fund it.

That's an EXCELLENT point frogbat! 19 flippin pounds of plastic and some metal in there (springs screws)?! Almost TWICE the size and more complex than the previous Unicron? Still less than the latest MP Optimus Prime? Yeah, justified in my book too! ;)^

If I can spend $400+ on one figure in my life it would be this guy, hands down, double rainbow, no takebacks. And that includes G1 Liokaiser :shock:

Re: Massive HasLab UNICRON toy revealed (2028997)
Posted by Sabrblade on July 15th, 2019 @ 10:27am CDT

No gonna lie, I'm more excited about HasLab's new Cookie Monster than this.

Re: Massive HasLab UNICRON toy revealed (2028999)
Posted by AllNewSuperRobot on July 15th, 2019 @ 10:28am CDT

YRQRM0 wrote:He's really cool, but honestly I would rather him be the size of a regular titan at the most. It's not like he scales with anything, what's the point in making him so big? I'd settle for an updated Supreme class size tbh.

Exactly. As far as this "complexity" some people are seeing (second hand, from a handful of pics). His wings twist around to form his Planet rings and his planet mode Shell is on the back of his calves and his backpack as kibble, just like his other toys. He is highly detailed, but the transformation looks very similar.

Re: Massive HasLab UNICRON toy revealed (2029000)
Posted by mooncake623 on July 15th, 2019 @ 10:31am CDT

frogbat wrote:
mooncake623 wrote:Backed.

EDIT: Reading comments it seems no one on this site wants to back this?
Hope it makes it into production....

If I could, I would. I see the size to complexity to potential worth the asking price. If it were 300, 400 or 450 - we'd still complain. Maybe hasbro are over estimating their market, but if Takara think people will pay the asking price for the new mp prime, this would be palatable to those...

I can't buy the New MP prime for 400... Lol but this I would drop the extra cash for. I feel no real need to replace my MP10 but this over the old Unicron toy seems like a big upgrade to my display. Very excited for this. To justify it I'll just buy a few less waves of Marvel Legends at full retail.

Re: Massive HasLab UNICRON toy revealed (2029001)
Posted by galvatron00 on July 15th, 2019 @ 10:32am CDT

Did anyone else read how the jaws open and close by moving the mechanism on his equator in planet mode? Or that his eyes are also articulated? AND THAT HE'S 19 POUNDS?! Just me? Lookit his fists!!!!!!

Re: Massive HasLab UNICRON toy revealed (2029002)
Posted by Short Circuit on July 15th, 2019 @ 10:38am CDT

500 dollars for a shellformer? No thanks, I'll keep my old armada unicron. Really wish I bought the 2010 unicron now. He looks cool but I'm likely passing.

Re: Massive HasLab UNICRON toy revealed (2029003)
Posted by Sabrblade on July 15th, 2019 @ 10:38am CDT

Guys... Anyone else just realize that he's missing his beard?

Like, he has the mustache, but also a giant chin in place of where his beard's supposed to be, looking more like this:

Instead of this:

Re: Massive HasLab UNICRON toy revealed (2029004)
Posted by Ravage2031 on July 15th, 2019 @ 10:39am CDT

$400 for an MP Optimus that will get a 2nd or 3rd reissue or $575 for a most likely single release and not to have regret and have to pay scalper prices. I'm in!

I agree the timing is horrible. March or April would have been better especially with tax returns.

What would it mean for transformers collectors if this doesn't get funded while everything else does (barge, cookie monster)?

Re: Massive HasLab UNICRON toy revealed (2029007)
Posted by no-one on July 15th, 2019 @ 11:13am CDT

Scramjet wrote:2) I need a "Haters gonna hate" meme made up..either of the clenched fist picture or the one where it's like he's standing on Cybertron..hmmm..

Done

Re: Massive HasLab UNICRON toy revealed (2029008)
Posted by AllNewSuperRobot on July 15th, 2019 @ 11:13am CDT

Ravage2031 wrote:What would it mean for transformers collectors if this doesn't get funded while everything else does (barge, cookie monster)?

Nothing to us. To Hasbro, who are in the business of making money and won't lose sleep over one potentially missed crowdfunded figure, they likely already have a Plan B for a Unicron release.

Re: Massive HasLab UNICRON toy revealed (2029010)
Posted by galvatron00 on July 15th, 2019 @ 11:14am CDT

Thanks carytheone!

Re: Massive HasLab UNICRON toy revealed (2029011)
Posted by Mindmaster on July 15th, 2019 @ 11:15am CDT

O-oh Jesus. Das big (that’s what she said).

I’ve been happy with just my old Armada Unicron from childhood, but Christ that’s a big boi with an even bigger price. I only make so much money as a Private in the Army... :-(

Re: Massive HasLab UNICRON toy revealed (2029014)
Posted by AcademyofDrX on July 15th, 2019 @ 11:16am CDT

Shellformer or no, *19 pounds* means there's a lot going on.

I'm trying to look on the bright side both ways: if it happens, it'll be a hell of am addition to my collection. If it doesn't, then I don't have to have an awkward conversation about financial priorities.

Re: Massive HasLab UNICRON toy revealed (2029017)
Posted by Lunatic Prime on July 15th, 2019 @ 11:20am CDT

Me not likese.
Waaay not enough spikes and they are just in a straight line and not scattered like in the concept art. And the colors are too bright. And the pieces the ring consists of have too many hollow cavities and not enough texturing.
But as I see the pegs for the effect parts in his face I think it will look awesome if you pose him with a lot of other figures attacking him and scattering the effect parts all over him :bigmichaelbay:

Re: Massive HasLab UNICRON toy revealed (2029018)
Posted by no-one on July 15th, 2019 @ 11:20am CDT

Ravage2031 wrote:What would it mean for transformers collectors if this doesn't get funded while everything else does (barge, cookie monster)?

HasLab would move on to other IPs and leave us angry TF fans with nothing to complain about except the retail and exclusive figures.

Re: Massive HasLab UNICRON toy revealed (2029019)
Posted by Evil Eye on July 15th, 2019 @ 11:21am CDT

Well, he looks impressive, the planet mode is especially cool. But given how much space and money he'll devour (£450! 27"!) for rather spartan paint detailing and, by the looks of it, very little actual features beyond "being a really, really big transforming Unicron", he's a hard pass. Not that I could justify such a ludicrous purchase anyway, but if he had all that detail picked out with paint like, say, the Energon version (not necessarily in those colours, nice as that would be) and had loads of opening compartments and inner details like a big transforming articulated playset, I'd...well, I wouldn't buy him but I would want to buy him.

As it is, I have a horrible feeling this isn't going to make the goal. The Sail Barge only just got funded IIRC, and between the absurd price and the fact it honestly doesn't look that good...yeah.

The mouth gimmick is very cool though. No complaints there.

Re: Massive HasLab UNICRON toy revealed (2029021)
Posted by leokearon on July 15th, 2019 @ 11:23am CDT

Once again ignoring the international community.

Still, even if it was available for everyone, I wouldn't buy it. I just looks like a less gimmicky version of the Armada Unicron with some more G1 accuracy and no parts forming and a much bigger price.

Also the price point and number of people needed is ridiculous, didn't Takara fail to get 3000 for a Grand Maximus Titan which was like half the price of this? Yes I know this isn't a repaint but still...

Re: Massive HasLab UNICRON toy revealed (2029022)
Posted by no-one on July 15th, 2019 @ 11:29am CDT

Black Hat wrote:As it is, I have a horrible feeling this isn't going to make the goal. The Sail Barge only just got funded IIRC, and between the absurd price and the fact it honestly doesn't look that good...yeah..

176% actually - I was shocked :shock:

datbarge.jpg

But IIRC it only needed 5000 backers. Unicron might have an uphill battle, but I'm feeling he's going make it.

Re: Massive HasLab UNICRON toy revealed (2029024)
Posted by Munkky on July 15th, 2019 @ 11:30am CDT

Around a month's pay for a figure that's only a couple of inches taller than the current largest Transformer ever? As much as I like Unicron, thanks but no thanks. I would've settled for Unicron as just a normal Titan around the same size as Metroplex or Fort Max.

Re: Massive HasLab UNICRON toy revealed (2029026)
Posted by AllNewSuperRobot on July 15th, 2019 @ 11:32am CDT

That's the thing. We've discussed a potential new Unicron before. He doesn't need to be bigger than Fort Max. His altmode will bulk him out so he looks bigger regardless and as others have already noted, he won't scale with anything, so that aspect doesn't matter either.

Re: Massive HasLab UNICRON toy revealed (2029027)
Posted by Chriphord on July 15th, 2019 @ 11:34am CDT

Backer number 223 baby, WOOOOOOO

Ahem...

I think what people aren't taking into account is that this is probably the only MP Style Unicron we will ever get, even though it's under the "War For Cybertron" toyline. While it doesn't need to be said, there's no way of making a Unicron figure in scale with the MP's, so the next logical step would be to put this guy with their G1 line of WFC, at a much reduced scale, granted. I think it's completely and totally worth it for people who can (barely) afford to pay it and who also enjoy that character to an unhealthy extent.

Also, I was reading Thew's post on it, and I got to thinking that if anyone knows people across the pond who want this, they could order it for them and then ship it over when/if it arrives.

Re: Massive HasLab UNICRON toy revealed (2029028)
Posted by william-james88 on July 15th, 2019 @ 11:37am CDT

frogbat wrote:So if they have 8000 pledges at that price... will they only make that amount or will they put it in larger production and lower the price?

They wont lower the price but they will put it in production, thats what its all about.

Also, we forget that Hasbro is only half of the brand, Takara can take this design and produce it as well on their end for their Japanese market.

carytheone wrote:But IIRC it only needed 5000 backers. Unicron might have an uphill battle, but I'm feeling he's going make it.

I think it was 4000, so half. Plus, unless I am mistaken, I blieve that fan base is much larger than ours.

Re: Massive HasLab UNICRON toy revealed (2029029)
Posted by AllNewSuperRobot on July 15th, 2019 @ 11:39am CDT

unicron1200 wrote:
I think what people aren't taking into account is that this is probably the only MP Style Unicron we will ever get, even though it's under the "War For Cybertron" toyline.

The same was said of Generations Metroplex, Trypticon and TR Fort Max. They are also virtually MP, for a third of the price...