here is a short blub from the article which you can fully read here.
Ads placed for the fifth installment of the toy-spawned movie franchise had an estimated media value of $7.34 million through Sunday for 992 national ad airings across 38 networks. (Spend figures are based on estimates generated from June 5-11. Estimates may be updated after the chart is posted as new information becomes available.) Paramount appears to be targeting a millennial-skewing audience, with key ad placements during both “Tosh.0” and “The Amazing World of Gumball,” as well as during the NBA Finals.