The roughly 40-second video shows off the previously-revealed Optimus Prime, Sideswipe and Firedrive toys, as well as giving sneak peeks at other previously unseen figures. These include Hound and Ultra Magnus (as seen in the photos); a few Micromasters (confirming that they will be featured in the toyline, and that they can combine to form weapons); and "Deluxe Weaponizers", represented by what appears to be Fortress Maximus' partner drone Cog, which split into multiple weapons for other figures to wield. It's worth noting that the Micromasters and Cog were both observed as Amazon listings not long ago, along with Metroplex's Sixgun and a possible Leader Shockwave?
Check out Seibertron's video below - it captures the full commercial twice over! - and share your thoughts and observations in the Energon Pub Forums! And again, stay tuned for more Transformers news coming from SDCC before the week's out!