This year is a big year for the Transformers brand, as we celebrate the 35th anniversary of the brand as a whole! This anniversary brings with it a new and different type of celebration for the brand involving people who ...
Greetings fellow Seibertronians! So, Bumblebee did kind of well at the box office, did you hear? So well in fact that although not even the power of the Matrix itself could put its sibling company Paramount in the black, it ...
Hasbro has a question for you. To celebrate the Transformers franchise's 35th anniversary Hasbro is launching a year-long campaign asking fans how they are "More than Meets the Eye". To kick off the celebration they have a special video from ...
Below are the results for Hasbro's first quarter in 2019. The main brands bringing in revenue are Play Doh, Monopoly and Transformers. Read more below. First quarter 2019 revenues increased 2% to $732.5 million; Absent a negative $24.3 million impact ...
The Toysrus bankruptcy of last year is still a very sour spot for fans as well as Hasbro's CEOs and fellow investors, where it monopolizes shareholder meetings even in the latest quarterly discussions. However, I thought it would be fun ...
Special news today, fellow Seibertronians, for there appears to be a vacancy in Hasbro’s Allspark Studios for a Narrative Director Position! Also known as the “Creative Steward”, the job listing went up yesterday out of Hasbro headquarters in Burbank, California, ...
You'll recall we recently wrote about Machinima shutting down sources to all of their videos including their series of Prime Wars Trilogy animations. Now after some recent events we seem to have a better understanding as to why. Thanks to ...
Fans of "third party not-Transformers", bootlegs, and over sized knockoff products tend to defend them by saying such things as, "if Hasbro cared they would do something about them" or "they're legal in China, things are more relaxed there". But ...
In what more-or-less constitutes another stage in an ongoing saga, US and International Amazon has resumed shipping its products to Australian customers this morning. This is quite good news for Australian online collectors, but given the time since the last ...
There are a lot of corporate deals happening and many involve our beloved Transformers. We were sent a press release from Hasbro regarding an international distribution deal with Cartoon Network for Transformers: Cyberverse. Transformers: Cyberverse will be coming to Europe, ...
We're getting news, alongside the quarterly investor calls and reports, that Hasbro seems to be having some issue at the moment, on a number of fronts. According to a number of source, including the WPRI and the Providence Journal, there ...
Recently, the new Hasbro X Alpha Transformers MA-1, a bomber jacket designed to flip between a yellow Bumblebee theme or a G1 box art theme, went up pre-order. Well, thanks to seibertron xRotorstormx, we now have in hand images for ...
Alpha Industries has finally opened pre-orders for the new, officially licensed, limited edition, MA-1 style, Transformers jacket. The Jacket is reversible so you can choose to wear it with the Bumblebee racing stripes style being shown off or you can ...
PUMA and Hasbro have teamed up to create exciting Transformers themed footwear! PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line. For PUMA and Hasbro, the launch of ...
As we speak, the doors to Brand Licensing Europe 2018 - taking place in London until 11th October - are about to open, and Hasbro is part of the floor and taking the main spotlight on the latest issue of ...
We had covered the other day a story about the ongoing troubles of international toy retail chain Toys R Us, in which a return of the store to the US had been advanced by the company on a number of ...
We have news of a big shift and appointment over at Hasbro, as we see the promotion of Samantha Lomow to head of Hasbro Entertainment and John Berkowitz to Hasbro Brands, both still operating under John Frascotti, President and COO ...
We had previously posted a rumour that Ollie's Bargain Outlet had purchased a massive amount of toys from suppliers who had overstock due to the Toysrus Bankruptcy. Well, it is no longer a rumour. Ollie's just posted this message on ...
As first reported here over a year ago, and thanks to fellow Seibertron user Decepticon Stryker, we now have word that Hasbro and Mattel have come to an agreement and the case has been dismissed. The specifics of the arrangement ...
Gamestop and EB Games (its Canadian Subsidiary) have been growing their amount of shelf space reserved for action figures and other collectables in the recent years. So much so that this year, they are one of the retailers partnering with ...
We have another piece of news from the fine folks over at IDW Publishing, with another role shuffle among its higher echelons, after Chris Ryall stepping away and John Barber becoming Editor in Chief - specifically, CEO Ted Adams is ...
In amidst of all the consumer news out this past weekend, there was also some big investor news from Hasbro out of their second quarter conference call, which dealt with the closing of Toys R Us among the usual factors ...
Many had wondered what would happen to all the toys destined for Toysrus. Well, Mrjiggy sent us a message which could give us some answers. They told us that they spoke to the manager of an Ollie's Bargain Outlet store ...
So this is how it ends... not with a bang, but with a small discount. Toys R Us Australia, which you may remember announced its definite closure earlier this week, has begun promoting their 'Closing Down Sale', with discounts "up ...
Just when you though it was safe to go back in the toy store... Following on from last month's development where Toys R Us Australia entered administration and was looking for an urgent sale, it would appear that the company ...
We knew that Fairfax Financial had won the bidding for Toysrus Canada and now all the documents have been signed and Toysrus Canada is now fully owned by Fairfax. The later being a Canadian company means that Toysrus Canada is ...
We have some unfortunate pieces of news for Transformers fans in Australia, specifically about the Takara Tomy Masterpiece MP-34S Shadow Panther and its initially reported availability at the Toys R Us chain stores across the country: user Millhouse over on ...
More news of Transformers themes to be found in fashion, thanks to a previously overlooked result of the Licensing Expo 2018 event that took place earlier this month - and courtesy of a Licensing Source article for the actual details ...
The first story we posted on this topic dates back to February, just before Toy Fair, as a Hasbro call reported a Paramount and Hasbro project due in 2019, but nothing specific to Transformers after the release of Bumblebee in ...
Yes, it's back again folks. The Toys R Us saga continues, this time in Australia as the company's branch in that country enters voluntary administration. Last we heard, Australian Toys R Us stores would be continuing as normal despite the ...
As of today, Transformers is no longer Hasbro's only brand of giant robots. Saban Properties has sold the Power Rangers brand to Hasbro for $522 million. While Hasbro had previously revealed to now have the licensing to make Power Rangers ...
You'll remember the story we covered about IDW Publishing's Chris Ryall stepping down, and then moving to Skybound Press - according to The Hollywood Reporter, we now have news of a replacement, and a familiar name at that for readers ...
It seems like there is more and more good news for Toysrus and collectors worldwide. European divisions are being purchased by a beloved family toy store chain, the Asian division is getting Billion dollar offers, Grotusque is finally being found ...
We received from Hasbro their report for the first quarter of 2018, regarding the company's faring during the Toys R Us troubles, and everything else taking place since the start of this financial year. The full text of the release ...
Here's a fun fact. Did you know that there were 93 Toysrus stores in Germany, Austria and Switzerland combined? That's quite a bit of stores for such a small landmass. Other fun fact, all these toys are now owned by ...
For those of us hoping that Toys R Us still had a shot at salvation, those hopes might have been squelched yesterday evening. Various mainstream news agencies reported yesterday that Toys R Us rejected billionaire Isaac Larian's bid to "save" ...
There has been a lot of noise regarding an actual response from Takara rearding the issues expressed with the recent Transformers Encore God Fire Convoy (which is scoring terribly on Amazon Japan). Well, Takara has indeed posted an official apology ...
After a long, upsetting demise over the last few months, the next sad chapter in Toys R Us' decline has come to pass. Visitors attending Toys R Us' website will now notice a pop-up window upon loading the site, noting ...
Toys R Us has now submitted a document stipulating the details for the purchase of the Canadian equity sale. What is interesting here is that only the Canadian equity is specified, meaning that there is interest for Toysrus Canada, enough ...
For those of you who have been waiting on various Toys R Us stores to start their liquidation sales, though we only have confirmation for the US side of the chain (in the UK, for example, other conditions apply), Friday ...
Thanks to site owner Seibertron himself, we've been pointed in the direction of an L.A. Times article detailing an effort to save a majority of Toys R Us stores in the U.S., spearheaded by MGA Entertainment Inc.'s CEO and majority ...
With the stories about Toys R Us dominating the news cycle for toy collectors and fans, something else seems to have made its appearance, sped up by the closure of the giraffe-shaped retail chain, and a name that North American ...
Toysrus Canada said it would be business as usual with them and that includes the great deals. This week, from March 16 to 22, they have a mix and match sale where you can buy any toy from a variety ...
Bringing us up to speed on the latest of the Toys'R'Us troubles, we now have both an official press release from the company, and an email sent to Canadian users of the country's chain of stores, both commenting on two ...
If anyone ever wanted all the details on the Toysrus bakrutcy court hearing, well today is your lucky day since WFMJ.com got their hands on the 124-page filing in U.S. Bankruptcy court. It states the reasons as to why Toysrus ...
![Toys R Us Closing all US Stores, Other Countries Likely Affected [UPDATE]](/images/news/e189260179d5a5c1d6fa197cee245c5d.jpg)
[UPDATE: The Wall Street Journal has a quote from Chief Executive David Brandon on the matter of Toys R Us stores in other countries. Brandon says that the company is likely to liquidate in France, Spain, Poland and Australia, and ...
The BBC has just reported that all UK Toys R Us stores are closing. This is due to no buyer willing to purchase this subsidiary. We had reported that it had fallen into administration and now we know officially of ...
A lot is going on for Toysrus. Today was going to be quite critical with a decision in bankruptcy court that might involve closing their entire US operations. However, it turns out the hearing was adjourned with no decisions made ...
There has been a lot of buzz over at IDW Publishing recently, with Transformers comics creators teasing some big news, then the New York Toy Fair 2018 Brand team dropping the 'wrapping up continuities' comment, and fans and readers speculating ...
You read that right. This Monday, Toys R Us is expected to appear at a bankruptcy hearing and shutting down all its stores and liquidating its entire US operations is one of the options they are considering. There are other ...
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