New York Toy Fair 2018 Hasbro Investor Call General Coverage #HasbroToyFair #NYTF

Friday, February 16th, 2018 12:43PM CST

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Posted by: Va'al Views: 18,782

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As you've seen from our highlight post on the Paramount and Allspark Studios output here, there is some news coming out of the investor call with Hasbro (including CEO Brian Goldner) regarding Transformers, though it is true that the entertainment side of the franchise is the only one that really mattered today.

To round out the roadmap and reboot, then, we have some expanding partnerships with Chinese media and China in general, as the revenue has increased over the past year, looking at the live-action and CG show we previously covered here, and the presence of online gaming through Transformers Online and even Earth Wars. There are also hints towards a new animated series collaboration called Transformers Nezha (see images below).

Transformers News: New York Toy Fair 2018 General Coverage #HasbroToyFair #TFNY

The rest of the call mostly focused on the general tapping into social media and the implementation of a new media team to more quickly and actively engage with the audience and users, along with the various partnerships and collaborations (in what they're totally not calling Total Brand Awareness) with users directly, distributors, retailers, and other brands in areas such as fashion (e.g. Moleskine, Moschino, Walmart) and gaming (e.g. Monopoly, the new Magic The Gathering style game, covered here). Check out some slide images below, and join the discussion in the Energon Pub!

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Credit(s): Hasbro

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Re: New York Toy Fair 2018 Hasbro Investor Call General Coverage #HasbroToyFair #NYTF (1939423)
Posted by ScottyP on February 16th, 2018 @ 12:56pm CST

I'm gonna rip off "Total Franchise Activation" at work sometime when the opportunity arises. What a buzzy buzzword buzz phrase of buzziness. I don't even want to peel back the onion on that one

Re: New York Toy Fair 2018 Hasbro Investor Call General Coverage #HasbroToyFair #NYTF (1939444)
Posted by Va'al on February 16th, 2018 @ 1:25pm CST

ScottyP wrote:I'm gonna rip off "Total Franchise Activation" at work sometime when the opportunity arises. What a buzzy buzzword buzz phrase of buzziness. I don't even want to peel back the onion on that one

IDW probably owns Total Brand Awareness. For now.

Re: New York Toy Fair 2018 Hasbro Investor Call General Coverage #HasbroToyFair #NYTF (1939790)
Posted by Acesmcgee on February 17th, 2018 @ 3:04pm CST

Total franchise activation sounds like the call to arms for some combiner/mecha media based team.
"Total franchise activation! Form synergistic legs! Form PR and HR arms! And I'll form the CEO! Let's go franchise force!"