Transformers: The Last Knight #1 in UK, Korea, China; Highest Ad Spending; $267.7M Global Debut

On his photographic trip, Jones said: “I've always been really interested in taking pictures of figurines in urban environments, and it was immensely exciting to work on this project for Hasbro using the Transformers figures and iconic London landmarks to create comical installations reminiscent of a visit to London.”

In celebration of Transformers: The Last Knight hitting the big screen last week, I worked with Hasbro and captured the film’s most iconic characters in street scenes around the Capital.

Join the motley crew as they take over my instagram this week with a few of their adventures in London.

The underground can be confusing to new tourists, Optimus and Bumblebee have just arrived at Covent Garden

Burn wrote:These are freaking awesome.

You need to lift your game Va'al.

'Transformers' Stupendous 82% Friday-To-Friday Collapse Is One For The Record Books

Transformers: The Last Knight is having the same impact this week, but for all the wrong reasons. Its 82.2 percent plunge today from the previous Friday’s $54 million opening (including midnight grosses) to just $8.5 million (RMB 58 million) today is the most spectacular Friday-to-Friday drop I can recall for a wide release in China.

If its daily numbers keep crumbling the way they have, The Last Knight will struggle to make it to $240 million over the course of its PRC release. That may sound like a big number, and it would indeed rank as one of the biggest totals ever for a Hollywood release in the PRC, but even so it would still qualify as a catastrophic shortfall from pre-release expectations. A $240 million Last Knight Middle Kingdom total would equate to a 25 percent decrease in revenue from the last Transformers film, Age of Extinction, which pulled in a then-record $320 million in 2014. The 25 percent drop in the context of China’s overall 50% market growth during that three-year period make The Last Knight’s collapse all the more impressive.

Carnivius_Prime wrote:

Dmhead wrote:This is foreshadowing the end of Bayformers. Finally.

If true then possibly signalling the end of my interest in Transformers. But I dunno about that cos we got Bumblebee's 'solo' movie in production.

I want a new between-movie movie line dammit, I loved Hunt for the Decepticons and TF2010.

Falling 66% from its international launch last weekend, Paramount’s 5th movie in the bots franchise grossed $68M this session. That’s in 44 markets with three new openings. The offshore cume is now $327.8M. France ($5M/815 dates), India ($3.5M/1,129 dates) and Belgium ($719K/156 dates) were all new No. 1s.

In holds, China leads at $29.5M from 7,000 locations this weekend. That lifts the total there to $193.5M after 10 days. The film dropped 76% in the Middle Kingdom (it had already seen a bigger than expected Saturday to Sunday drop last session and has suffered poor word of mouth). It will not reach the hoped for heights of its predecessor, Age Of Extinction, which set a new record there in 2014. That film played into the (unofficial) July blackout and became the biggest import ever (at the time) after 12 days of release. It’s not clear if the temporary moratorium on outside pics is being fully enforced by the PROC this year. Currently Despicable Me 3 is the last Hollywood film slated for a while.

Elsewhere, the best hold was in Germany which added $3.6M for a local cume of $9.7M. In Korea, Bumblebee got stung by local pic Anarchist From Colony to land at No. 2 for the sophomore session with $3M/$17.6M cume (2nd best overseas market). Russia added $2.1M for $13.1M to date and the UK toyed with another $2.1M for a $10.2M cume.

In South East Asia, Malaysia leads with $7.2M to date. Taiwan is at $5.8M. There are still major markets to release including Brazil and Mexico in two weeks and Japan and Spain in early August.