Agreement in Hasbro v Mattel case.

Thursday, August 16th, 2018 5:25PM CDT

Category: Company News
Posted by: ZeroWolf Views: 22,801

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As first reported here over a year ago, and thanks to fellow Seibertron user Decepticon Stryker, we now have word that Hasbro and Mattel have come to an agreement and the case has been dismissed.

The specifics of the arrangement have not been made public but it looks like both companies may continue to use the name, but we'll have to wait and see what happens when (and if) the companies make a statement.

The Variety article offers a refresher at what caused Hasbro to bring this case to court in the first place.

Variety wrote:The DC Comics character actually predates the Hasbro character, having been introduced in the “Teen Titans” comic series in 1977. DC Comics and Warner Bros. revived the character in 2015, when they launched the DC Super Hero Girls franchise. At the time, Mattel began selling a Bumblebee action figure and a Lego set based on the character.

Hasbro introduced its Bumblebee in 1983, and obtained a trademark on the Bumblebee name in 2015.

Stay tuned to Seibertron for all the latest news and reviews.

Credit(s): Decepticon Stryker from Seibertron, Variety

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Re: Agreement in Hasbro v Mattel case. (1978889)
Posted by -Kanrabat- on August 16th, 2018 @ 5:33pm CDT

That's some corporate shenanigans.
But one thing that I DO hope that will come out of this. A TF X-Over between Bumblebee and Bumblebee. Gimme a fembot with whings who can fly but also transform into a bug beetle! :michaelbay:

Re: Agreement in Hasbro v Mattel case. (1978900)
Posted by Prowl4 on August 16th, 2018 @ 6:15pm CDT

-Kanrabat- wrote:That's some corporate shenanigans.
But one thing that I DO hope that will come out of this. A TF X-Over between Bumblebee and Bumblebee. Gimme a fembot with whings who can fly but also transform into a bug beetle!

........no.......

Re: Agreement in Hasbro v Mattel case. (1978901)
Posted by kurthy on August 16th, 2018 @ 6:24pm CDT

-Kanrabat- wrote:That's some corporate shenanigans.
But one thing that I DO hope that will come out of this. A TF X-Over between Bumblebee and Bumblebee. Gimme a fembot with whings who can fly but also transform into a bug beetle!

That sounds awesome! I'm sure my toddlers would love it!

Re: Agreement in Hasbro v Mattel case. (1978906)
Posted by -Kanrabat- on August 16th, 2018 @ 6:29pm CDT

Prowl4 wrote:
-Kanrabat- wrote:That's some corporate shenanigans.
But one thing that I DO hope that will come out of this. A TF X-Over between Bumblebee and Bumblebee. Gimme a fembot with whings who can fly but also transform into a bug beetle!

........no.......

Why not? Marvel TF Xover was a thing, DC Xover could be a thing too. We could have Bee-Bee, Batman-Megatron, Superman-Optimus, MrFreeze-Oilslick... :KREMZEEK:

Re: Agreement in Hasbro v Mattel case. (1978907)
Posted by dragons on August 16th, 2018 @ 6:34pm CDT

Who ever wins this situation have loser call there character bee not bumblebee

Re: Agreement in Hasbro v Mattel case. (1978911)
Posted by sto_vo_kor_2000 on August 16th, 2018 @ 7:17pm CDT

Apparently the writer of the article doesn’t know how to check facts, Got some of those he is wrong

Re: Agreement in Hasbro v Mattel case. (1978955)
Posted by no-one on August 17th, 2018 @ 5:39am CDT

Settled out of court eh? So a toy manufacturer cold war then? We won't sue you if you don't sue us?

Could that mean we might see a figure released with the name Autobot Hot Rod

Re: Agreement in Hasbro v Mattel case. (1978957)
Posted by -Kanrabat- on August 17th, 2018 @ 6:16am CDT

carytheone wrote:Settled out of court eh? So a toy manufacturer cold war then? We won't sue you if you don't sue us?

Could that mean we might see a figure released with the name Autobot Hot Rod

Dragon Dildo may try to sue then. :lol:

Re: Agreement in Hasbro v Mattel case. (1978960)
Posted by no-one on August 17th, 2018 @ 6:33am CDT

-Kanrabat- wrote:
carytheone wrote:Settled out of court eh? So a toy manufacturer cold war then? We won't sue you if you don't sue us?

Could that mean we might see a figure released with the name Autobot Hot Rod
Dragon Dildo may try to sue then.

You've done everyone a disservice by not hyperlinking that, just saying :twisted:

Re: Agreement in Hasbro v Mattel case. (1978961)
Posted by Burn on August 17th, 2018 @ 6:52am CDT

carytheone wrote:
-Kanrabat- wrote:
carytheone wrote:Settled out of court eh? So a toy manufacturer cold war then? We won't sue you if you don't sue us?

Could that mean we might see a figure released with the name Autobot Hot Rod
Dragon Dildo may try to sue then.
You've done everyone a disservice by not hyperlinking that, just saying

*cough*forumrules*cough*
Seriously man, we don't need to be dragged across Twitter again.

Re: Agreement in Hasbro v Mattel case. (1978970)
Posted by o.supreme on August 17th, 2018 @ 9:03am CDT

Probably dismissed because the DC Superhero girls toy line was discontinued. They still make animated films/series but no more toys, which is all Hasbro really cares about. Too bad. My daughter was taking advantage of the clearance prices/closing of TRU to snatch the basic figures up dirt cheap, and she never did get a Bumblebee.

Re: Agreement in Hasbro v Mattel case. (1978977)
Posted by Solrac333 on August 17th, 2018 @ 10:27am CDT

I bet DC's Bumblebee actually TALKS!

Re: Agreement in Hasbro v Mattel case. (1978978)
Posted by o.supreme on August 17th, 2018 @ 10:31am CDT