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Device Label Blaster Officially Canceled

Transformers News: Device Label Blaster Officially Canceled

Wednesday, November 18th, 2009 12:38PM CST

Category: Toy News
Posted by: Nekoman   Views: 7,621

Topic Options: View Discussion · Sign in or Join to reply

Rumors surrounding Takara Tomy's Device Label Blaster figure have proven true. Mike from Digital Toys has been kind enough to give us word from his suppliers that the figure is indeed officially canceled and none will be made in the foreseeable future.

Mystery still lies around this release however, as it's scheduled release was in the coming weeks. Did the Device Label line see poor pre-sales? Perhaps this is an indication of Takara Tomy's financial state? Other possibilities are out there, stay tuned for updates from Seibertron.com.
Credit(s): Mike from Digital Toys

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Re: Device Label Blaster Officially Canceled (1020628)
Posted by DevastaTTor on November 18th, 2009 @ 12:51pm CST
You know, I was considering a DL Ravage until I watched some video reviews on the piece and came to the conclusion that Takara was out of their mind to be asking Binaltech/Alternity prices for a glorified scout. Sure it's a fully functioning memory stick with a screen saver built in. But the stick is technology circa 2004 and the screen saver, while cool, is something I would expect a lot of manufacturers to offer as a free download.

In a market as advanced as Japan's, to be marketing computer-based, scout/deluxe sized figures with 3-5 year old technology built into them at those price points pretty much doomed this line to fail.

Between this line, the failed Cronos watch line, and the new price point for it's specialized lines (MP, Alternity, etc.), I wonder if Takara's just out of touch with the market.
Re: Device Label Blaster Officially Canceled (1020636)
Posted by guardianprime on November 18th, 2009 @ 1:05pm CST
i cant say im too surprised about this.


still. *this is my sadface*
Re: Device Label Blaster Officially Canceled (1020641)
Posted by Ultra Magnus on November 18th, 2009 @ 1:26pm CST
Terrible news. I'm not happy about this at all, I was VERY MUCH looking forward to this guy!
:sad:
Re: Device Label Blaster Officially Canceled (1020642)
Posted by Editor on November 18th, 2009 @ 2:03pm CST
After not going after Ravage only to buy one immediately after the first screen shots of a virtual Ravage jumping on-screen.

I am sad to see this figure that looks absolutely great has been canned, however compared to the actual cost for a USB hub, and a figure of that size the cost is way to high. That said I'm glad that i don't have to worry about finding out it has some brilliant extra like the Ravage program that will cause me to do the same again.
Re: Device Label Blaster Officially Canceled (1020643)
Posted by Sabrblade on November 18th, 2009 @ 2:03pm CST
Like I said before. At least we still have this guy:

Image
Re: Device Label Blaster Officially Canceled (1020645)
Posted by Gauntlet101010 on November 18th, 2009 @ 2:09pm CST
Sabrblade wrote:Like I said before. At least we still have this guy:

Image

The Blaster with the Decepticon-inspired head? No thanks.

Poor form, Takara. Poor form. And even leting it be shown in recent magaines too.

The overpriced Memory sticks must have sold VERY poorly indeed. despite their price I was set to buy Tigatron until I heard Blaster was cancelled. Who needs his minion without the main bot?
Re: Device Label Blaster Officially Canceled (1020648)
Posted by Seibertron on November 18th, 2009 @ 2:15pm CST
I feel like this is part of the problem with releasing characters that should be released together at separate times. The Energon Combiners come to mind. The Device Label figures come to mind. Seems like they should have released all 5 of these figures together to help people out with that "impulse" buy.
Re: Device Label Blaster Officially Canceled (1020652)
Posted by Razorclaw0000 on November 18th, 2009 @ 2:20pm CST
Seibertron wrote:I feel like this is part of the problem with releasing characters that should be released together at separate times. The Energon Combiners come to mind. The Device Label figures come to mind. Seems like they should have released all 5 of these figures together to help people out with that "impulse" buy.


Don't even get me started on the Energon Combiners. It took two years before I found a Terradive for less than $40. :-x
Re: Device Label Blaster Officially Canceled (1020661)
Posted by Mkall on November 18th, 2009 @ 2:29pm CST
So annoyed...
Re: Device Label Blaster Officially Canceled (1020662)
Posted by Editor on November 18th, 2009 @ 2:32pm CST
Sabrblade wrote:Like I said before. At least we still have this guy:

Image


Hey I have that guy. He was a pack in with Blockrock. Blockrock is displayed with Cybertron Soundwave while that one is sitting in a storage box.
Re: Device Label Blaster Officially Canceled (1020687)
Posted by UltraPrimal on November 18th, 2009 @ 3:48pm CST
Editor wrote:Hey I have that guy. He was a pack in with Blockrock. Blockrock is displayed with Cybertron Soundwave while that one is sitting in a storage box.
Don't you mean Flashback? :P

But seriously, bad Takara! BAD! I was really looking forward to this Blaster. I got e-mail from BBTS too saying that it's canceled and their removing it from their site. I don't get it. Why got through all the trouble of making the mold and not use it? That's where most of their money has gone, into designing the toy. It costs them next to nothing to simply manufacture it now. So why not?
Re: Device Label Blaster Officially Canceled (1020695)
Posted by Editor on November 18th, 2009 @ 4:11pm CST
UltraPrimal wrote:
Editor wrote:Hey I have that guy. He was a pack in with Blockrock. Blockrock is displayed with Cybertron Soundwave while that one is sitting in a storage box.
Don't you mean Flashback? :P

No, by god, I did not. Good day to you Sir. :-B
Re: Device Label Blaster Officially Canceled (1020701)
Posted by Rated X on November 18th, 2009 @ 4:38pm CST
Maybe if they had stuck with a figure that transformed into a G1 Boombox like Blaster is supposed to they would have no need to cancel. The whole idea of Blaster transforming into a laptop, 2 way pager, or whatever that 2 in 1 gimmick figure turned into was stupid. Everyone on this blog knows they only wanted this figure for the robot mode. Nobody actually planned to use him as a PDA or whatever. I think the whole enigma behind G1 homages is to keep them retro. So just give us a Blaster that transforms into that classic 1980's style boombox. And if they insist on making him actually play music, just build in an MP3 player.
Re: Device Label Blaster Officially Canceled (1020826)
Posted by rpetras on November 19th, 2009 @ 12:00am CST
Rated X wrote:Maybe if they had stuck with a figure that transformed into a G1 Boombox like Blaster is supposed to they would have no need to cancel. .... And if they insist on making him actually play music, just build in an MP3 player.


I agree with that. While I'm sad they had to cancel, I would have rather had him in a more gee-wun-y form a-la music label Soundwave.

In fact, I just picked up the "Blaster Black" version because he is so great in his normal blue form.

I'd much rather have a continuation of the Music label series.

While I like the Ravage quite a bit, I was only so-so on Blaster anyway.
Re: Device Label Blaster Officially Canceled (1020836)
Posted by Oilspill on November 19th, 2009 @ 12:58am CST
Rated X wrote:Maybe if they had stuck with a figure that transformed into a G1 Boombox like Blaster is supposed to they would have no need to cancel. .... And if they insist on making him actually play music, just build in an MP3 player.


I don't know, you have to accept that some things are going to change because they're not relevant to today anymore. Don't get me wrong, I'd prefer a tape cassette Soundwave and a boom box Blaster any day of the week. But they don't have any relevance to a younger audience and it also makes sense that Transformers would scan new alt modes. If Blaster was on Earth in 2009 he wouldn't have a boom box as an alt mode.

I think they did enough to make him G1ish. His robot mode is pretty damn good and he can store G1 tapes in his chest.

I must admit I was originally not going to get him. But getting DL Ravage also inspired me to go pick up ML Soundwave, both to go with my Classics/Universe figures, and that made me realise that DL Blaster would make a great Classics Blaster. Probably the best we're going to get.
Re: Device Label Blaster Officially Canceled (1020860)
Posted by TheAllSpark on November 19th, 2009 @ 3:56am CST
That's just great... Thanks a lot TAKARA!
You are the best. The best pieace of bull dung I ever seen.
For ages, FOR AGES, fans have been pleeding for a decent Blaster figure ever since Classics line came out. And when they come up with this label figure we all said "hey thats cool. I could roll with that". And what did TAKARA do? They cancel Blaster.
You know what you could do with that figure? Turn that sucker sideways and stick it where the Sun don't shine


:-x
Re: Device Label Blaster Officially Canceled (1020863)
Posted by Oilspill on November 19th, 2009 @ 4:15am CST
Yeah... they cancelled it just to annoy us. :roll:
Re: Device Label Blaster Officially Canceled (1020865)
Posted by Mykltron on November 19th, 2009 @ 4:20am CST
Rated X wrote:Maybe if they had stuck with a figure that transformed into a G1 Boombox like Blaster is supposed to they would have no need to cancel. The whole idea of Blaster transforming into a laptop, 2 way pager, or whatever that 2 in 1 gimmick figure turned into was stupid. Everyone on this blog knows they only wanted this figure for the robot mode. Nobody actually planned to use him as a PDA or whatever. I think the whole enigma behind G1 homages is to keep them retro. So just give us a Blaster that transforms into that classic 1980's style boombox. And if they insist on making him actually play music, just build in an MP3 player.


Yeah, and then overcharge for out-of-date technology just like Soundwave! But I'd probably buy it anyway.
Re: Device Label Blaster Officially Canceled (1020901)
Posted by --B-- on November 19th, 2009 @ 8:18am CST
Well, simply put this blows. Blaster was probably the toys I was looking forward to the most in the second half of 09, and now I've got squat.

I'm sure we will see this someday, but I'm sending out a good 'ole Philly BOO to TakTom!


BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!! YOU SUCK!!!!!
Re: Device Label Blaster Officially Canceled (1020908)
Posted by Razorclaw0000 on November 19th, 2009 @ 8:26am CST
I wonder if we'll see a US release with all of the electronics gutted for U3.0?
Re: Device Label Blaster Officially Canceled (1020913)
Posted by Counterpunch on November 19th, 2009 @ 8:53am CST
::Files this under "Stupid shit Takara/Tomy does on account of Hentai"::

No. I won't elaborate on that.
Re: Device Label Blaster Officially Canceled (1020919)
Posted by Convotron on November 19th, 2009 @ 9:00am CST
Counterpunch wrote:::Files this under "Stupid shit Takara/Tomy does on account of Hentai"::

No. I won't elaborate on that.


At first, I read that as "Henkei"!
Re: Device Label Blaster Officially Canceled (1020921)
Posted by Swindle01 on November 19th, 2009 @ 9:12am CST
EPIC FAIL TAKARA! EPIC FAIL!
Re: Device Label Blaster Officially Canceled (1020952)
Posted by NuclearConvoy on November 19th, 2009 @ 11:35am CST
Bummer. But at least now I don't have to be sad that I couldnt afford to get him.
Re: Device Label Blaster Officially Canceled (1021016)
Posted by kirbenvost on November 19th, 2009 @ 1:36pm CST
Counterpunch wrote:::Files this under "Stupid shit Takara/Tomy does on account of Hentai"::

No. I won't elaborate on that.


Oh, please do! :lol:
Re: Device Label Blaster Officially Canceled (1021022)
Posted by Liftgate on November 19th, 2009 @ 1:49pm CST
Well that sucks. This was the only one from the series that transformed into something that actually looked like a real world object and probably the only one that could have served any useful purpose and seen any real use (you know he would have looked sick sitting next to your computer!). Let's be honest here, Ravage in his USB mode looked like nothing more than... well, a folded up Ravage, with Grimlock not much better, but Blaster was awesome. (yeah, it seems alittle odd that you can put tapes into something that turns into a laptop, but way back in the day they made cassette tape drives for computers, so it's not so strange if you look at it that way :P) I totally agree with the person that said Takara was asking ridiculous prices for out of date technology, they hit the point exactly and that is why this line failed. No company cancels a product if it's making profit, the problem was people wern't stupid enough to pay that much for things were junk. I wasted money on Music Label Soundwave once and was really disappointed. Sure he looked cool, but it sounded like utter crap (both through my car stereo and hi-end headphones) with distortion, static and a constant annoying popping sound. It just dosn't make any sense to build overpriced "functioning" items if the technology is outdated (or shoddy) and people arn't going to get any use from them. Just build them as regular toys and forget about the expensive gimmicks if ya can't do it right. Blaster might have been the exception and it's a shame we'll never know.
Re: Device Label Blaster Officially Canceled (1021223)
Posted by kirbenvost on November 20th, 2009 @ 3:57am CST
^ I never even bothered to try using my Music Label Soundwave as an mp3 player, so I agree it would've been nice if they'd just made it non-functioning and much cheaper.

Or better yet, use technology that's actually good.

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