New Transformers Prime Arms Up Micron campaign

TakaraTomy have announced a new campaign of challenges based around their children's toy lines at the World Hobby Fair '12 Summer, amongst them is the Transformers Arms Micron line.
The World Hobby Fair takes place on 30th of June at the Makuhari Messe International Exhibition Hall 9.10.11.
You can view a translated version by clicking here.
Transformers receives three challenges and all of them can earn their participants special Arms Up Microns:

1 Arms up challenge
The following two are a two part challenge only for children under the Junior High School age, all participants receive a limited blue translucent Opi Micron.



1. Challenge: Arms challenge assembly Micron Challenge.
The participants assemble a limited Arms Micron kit, and then keep it.
the kit is a golden translucent variant of B.2.



2. Challenge: Arms up Challenge Challenge:
In this challenge the participants are challenged with customizing Optimus Prime with Arms Microns, the best wins.

2Arms Up Challenge Expert

This one is open for all, and seems to be a challenge based around customising Microns and creating new combinations.
All participants receaive the same blue Opi from above and the chance to win a "rare gold Transformers Geki Kinkira ultra-luxury!".

3Pre-Sale and exclusives for sale
This is less of a challenge and more of a sales table.
For sale are the following:

• Gab AMW01
• Bog AMW02
• AMW03 die (limited to one per visitor)
• Limited clear yellow Bolt

Stay tuned to seibertron.com for all your Transformers related news!