Press Release: My Little Pony and Transformers Eyewear Debut at Costco

My Little Pony and Transformers Eyewear Debuts at Costco
Eight styles for boys and girls available now inside the Costco Optical Department

For the first time ever, My Little Pony and Transformers are available as prescription eyewear collections. These beloved, multi-generational brands are perfectly captured in magical styles for girls and action-packed styles for boys. Sized for children ages 4 and up, every frame mixes sophisticated style with the unique look and personality of these two iconic brands.

My Little Pony Eyewear features four styles, each inspired by a special pony. Each model features its respective pony’s Cutie Mark!

• Inspired by Rarity, the Generosity model has sparkling stars and a classic black finish.
• Inspired by Applejack, the Honesty model is a retro-chic style in rich tortoise.
• Inspired by Twilight Sparkle, the Magic model dazzles with diamond-textured temples and shades of pink and purple.
• Inspired by Rainbow Dash, the Loyalty model has a vintage shape and two-tone flair.

Transformers Eyewear breaks through with four "More than Meets the Eye” styles inspired by the high-tech details of the Autobots, Decepticons and their home world of Cybertron. Each model features the iconic Autobot shield.

• The Adventure model is a classic blue metallic frame with intricate detailing on each temple.
• The Shadow model is a classic, vintage shape with striking modern details and lime highlights.
• The Elite model has a sleek metal front that matches any boy’s personal style and features red speed lines.
• The Smash model balances the classic and complex with a minimalist retro front and super-detailed temples inspired by Cybertronian technology.

Both collections are available at U.S. Costco locations, inside the Costco Optical Department. Retail price: $49.99





Shown above: My Little Pony Model "Generosity"


Shown above: My Little Pony Model "Honesty"


Shown above: My Little Pony Model "Friendship"


Shown above: My Little Pony Model "Loyalty"





Shown above: Transformers Model "Shadow"


Shown above: Transformers Model "Adventure"


Shown above: Transformers Model "Elite"


Shown above: Transformers Model "Smash"


ABOUT NOUVEAU EYEWEAR
Nouveau Eyewear is the official maker and distributor of Rx-able eyewear for Hasbro, Inc. Nouveau Eyewear is a leading provider of quality frames to eyewear retailers, optical laboratories and independent opticians. Nouveau Eyewear is dedicated to offering designs for all lifestyles with innovative features, materials and the highest standard of quality. A member of the Vision Council of America, Nouveau Eyewear is based in Carrollton, Texas. Find out more at: http://www.nouveaueyewear.com and follow us on Twitter: @NouveauEyewear.

ABOUT HASBRO
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).