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Hasbro have announced that Lisa Licht, will be joining Hasbro in the newly-created position of General Manager, Entertainment & Licensing.

<i>In this new role, Ms. Licht will look to further strengthen and deepen Hasbro’s already successful track record with the entertainment industry, while building upon the Company’s strong and growing licensing programs around the world, leveraging Hasbro’s brands in a wide variety of consumer-focused categories.

Ms. Licht held several key senior-level posts at Twentieth Century Fox prior to her appointment as Executive Vice President, including Senior Vice President, Feature Film Promotions and Field Operations; and Senior Vice President, Marketing, Licensing and Merchandising. </i>

You can read the full Press Release by <a href="http://www.toynewsi.com/news.php?catid=1&itemid=12181" target="_blank">clicking here</a>.

What this means for the Transformers brand in the future is uncertain, but we would like to wish Ms. Licht the best of luck in her new position.

Me sees SWTFs ending, but don't jump for joy yet as they will be replaced with MLPTFs

Personally I'll take SWTFs over The Animated crap anyday of the week.

Could this lead another, longer US release of G1...

Hey, one can dream .

So long as she understands TF and its fans/collectors I do not care who they hire.