Transformers and More @ The Seibertron Store
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With respect to TRANSFORMERS, we currently believe full year revenue for the brand will be between the levels reported during the past 2 movie years, specifically between the $482 million we reported in 2007 and $592 million reported in 2009. This is in line with our original 2011 plans. And despite beginning the year with carryforward inventory, TRANSFORMERS has been a major contributor to our revenue growth during the year, posting strong shipments and point-of-sale gains versus last year, with the year-over-year point-of-sale trends improving since the movie launch.
Given this was the third movie that focus on the same core cast of characters, we did not have the same collector pounce at product launch that we had in past years. However, the broad global consumer base has responded to the movie and trends have improved. In several markets, including several mature markets, TRANSFORMERS shipments year-to-date are up in the triple digits year-over-year, and point-of-sale in many countries during0 the third quarter was also up greater than 100%. On September 30, the Blu-Ray DVD was released, which helps to continue the momentum in the brand and serves as another opportunity to engage with our TRANSFORMERS consumers.
Margaret B. Whitfield - Sterne Agee & Leach Inc., Research Division
Okay. And TRANSFORMER 4, any news on when that might occur, given the strong box office for the third movie? And any other comments on what might be out in 2013, apart from, I guess, the Marvel announcements?
Brian D. Goldner
Yes. We do have a couple of movies from Marvel that have already been announced in Iron Man 3 and Thor 2. As you imagine, with the success of a franchise like TRANSFORMERS, we're in active discussions with our great partners at Paramount with Michael Bay, with Steven Spielberg and our writer to talk about what's next on TRANSFORMERS. And hopefully, I'll have some more news to share with you in the next quarter.
-Kanrabat- wrote:TF-fan kev777 wrote:First-Aid wrote:Okay, did anyone else notice that we all get a wonderful shot of Starscreams crotch anytime he sits in that throne? That's unnerving. Couldn't they have put n extra flap in there? It's....weird.
Its kind of like Basic Instinct, but not in a good way...
Goddammit, now I can't unsee it.
artemis_prime wrote:one question: how are they gonna do a 4th movie when Bay killed off the entire decepticon chain of command?
artemis_prime wrote:one question: how are they gonna do a 4th movie when Bay killed off the entire decepticon chain of command?
kirbenvost wrote:Hrm. I can't say I'm surprised, but I do wish they would take a break for a few years.
Megatron Wolf wrote:and if they were to release all those figures that we never got last year theyd see an even bigger increase. Why do they have to talk to bay, we dont want him & he said he didnt want to do a 4th movie. Let Spielberg do it, let him have full control over it so we can finally get something new and possible passable as transformers.
artemis_prime wrote:one question: how are they gonna do a 4th movie when Bay killed off the entire decepticon chain of command?
RodimalToyota wrote:For personal reasons I hope Shia stays away, but professionally if he does a fourth, he will be the Transformers kid for life.
Bay is the only one who can bring the show to life, but if you guys want more robots and story, you need to axe Speilberg. The guy hasn't made a honest to god good movie since Saving Private Ryan back in the 90's. He like George Lucas are just Hollywood Dinosaurs.
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