I honestly dont get it. I think its unimaginative and that it defeats the point of it being a title. Go out and earn it and then you can say 'I earned this title' instead of 'I gave it to myself because I could.'
EDIT:
deephaze wrote:I'd say block any and all "new" major canon names but allow existing players to bring over 1 per team if they used it in HMW1.
Blocked isnt the right word, 'correctly represented' would work better.
You're all still thinking of this in terms of HMW1. Remember, we'll still have to earn the allspark keys to get more than 1 team member, so names will be lost all over the place.
HMW will be transitioning from a small game with no backstory, no plot and no overall objective into an actual war MMO with a story and planetary regions to explore and fight over, and the 'big names' will be used to advance that story. Whats the point of a mission blurb saying 'Optimus Prime needs you to go here...' when the games Optimus Prime is a L1 recruit who couldn't find his own ass with a sat nav?
There are hundreds of names already in canon, and OS plans to hold back just a handful of the bigger ones for the long-term so the names actually mean something.