The Energon Pub

[william-james88]

Thanks to JTPrime17, we have a slew of new listings for the upcoming Cyberworld series which we previously wrote about. We now know that this show is not a replacement to Earthspark, we don't even have clear proof that it's a show nor any info on how it will be broadcasted. We do know which characters will be in the toyline though, thanks to this list of toys. It includes, Mirage, Scorponok, Galvatron, Skybyte, Snarl, and possibly Optimus Prime with one of the listings being OP Off Road.


TRA CYBERWORLD CC MIRAGE
Product Number: G1819
EAN: 5010996321510

TRA CYBERWORLD SCORPONOK STRIKE BATTLE
Product Number: G1659
EAN: 5010996320865

TRA CYBERWORLD ARMOR GALVATRON
Product Number: G1052
EAN: 5010996319784

TRA CYBERWORLD CC SKYBYTE
Product Number: G1050
EAN: 5010996319814

TRA CYBERWORLD CC MEG BULL
Product Number: G10435L00
EAN: 5010996319838

TRA CYBERWORLD CC SNARL
Product Number: G1042
EAN: 5010996319821

TRA CYBERWORLD CC OP OFFROAD
Product Number: G1040
EAN: 5010996319807

TRA CYBERWORLD CHOMP & BATTLE GRIMLOCK
Product Number: G0748
EAN: 5010996319166

TRA CYBERWORLD ARMORED CYBER CHANGERS AST
Product Code: G0747
EAN: 5010996320100

TRA CYBERWORLD CYBER CHANGERS AST
Product Number: G0746
EAN:5010996319845

[ScottyP]

Same target demo as Rescue Bots, maybe?

[Emerje]

Weird that we're getting two Skybytes from two different lines next year.

Emerje

[D-Maximal_Primal]

After RotB, any Mirage listing has my interest

[#1 Signal Lancer fan]

Same target demo as Rescue Bots, maybe?

I almost wonder based on these listing if it will be a sequel to Cyberverse.

What makes me think that is the inclusion of Galvatron right at the start of the line. It would be very unusual to start out with Galvatron instead of Megatron unless this is a sequel.

The reason I think it could be a sequel to Cyberverse is A) the title, and B) the mention is Sky-Byte, who was a Cyberverse character too.

[william-james88]

The next animated Transformers show will be Cyberworld, which is slightly beast themed from the listings we saw. One of the listings was TRA CYBERWORLD Cyber Changer MEG BULL and now we have an idea of what that means. While the name is not confirmed yet (the name Megabull is rumoured), we have our first look at a toy which turns into a bull and has Megatron's face. So "MEG BULL" is apt. This is a very simple toy though, with minimal articulation, not even elbows. Now this gives us an idea of how simplified some of the figures for this show will be as we had several listings for various characters in the same Cyber Changer class as this Meg Bull, which will retail for $9.99 USD.

Also, the images below are of a prototype so we don't have an idea of the final colours yet.

















And for those curious, here are other listings we have for this line:

Transformers TRA CYBERWORLD Armor GALVATRON- 5010996319784 $14.99 USD
Transformers TRA CYBERWORLD Armor CHOP Shop- 5010996327451 $14.99 USD
Transformers TRA CYBERWORLD Armor Bumblebee- 5010996319791 $14.99 USD
Transformers TRA CYBERWORLD CC MEG Bull- 5010996319838 $9.99 USD
Transformers TRA CYBERWORLD CC SKYBYTE- 5010996319814 $9.99 USD
Transformers TRA CYBERWORLD CC SNARL- 5010996319821 $9.99 USD
Transformers TRA CYBERWORLD CC OP Classic- 5010996319807 $9.99 USD
Transformers TRA CYBERWORLD CC OP Offroad- 5010996327444 $9.99 USD
Transformers TRA CYBERWORLD CC Starscream- 5010996327567 $9.99 USD
Transformers TRA CYBERWORLD CC BB Offroad- 5010996327574 $9.99 USD
Transformers TRA CYBERWORLD CC ELITA1- 5010996327598 $9.99 USD
Transformers TRA CYBERWORLD CC WHEELJACK- 5010996327581 $9.99 USD
Transformers TRA CYBERWORLD Chomp & Battle Grimlock- 5010996319166
Transformers TRA CYBERWORLD ULTIMATE CC MEG Product code: G1604

[DeathReviews]

If this figure is any indication of what the entire line will be like, then it's a hard pass from me. I'm definitely not in the 8-12 demographic range that these kiddie figures are aimed at...

[Emerje]

At $10 it should be a fun enough desk toy to fidget with. Looking forward to seeing how these look in color now.

Emerje

[cloudballoon]

Offroad OP & Bee might be interesting for collectors who are just sick of the "classic" designs of these "brand mascots."

I didn't bother buying anything for RID15 to Cyberverse. RID15 Decepticon beats were cool, but the toys weren't. Cyberverse were too G1-but-kiddified for my collection.
EarthSpark turned that around with the Terrans in the Deluxe line however. They were aesthetically interesting and well engineered enough that I voted with my wallet. If Cyberworld continue with that fresh design approach and well engineered toys. I'll have my wallet ready too. This Megabull is not for me because of its simplicity. If Hasbro do have a better Voyager class of it, I'll be interested. There are other characters that I look forward to see revealed too, like Skybyte and Chop Shop (I don't want to bother with the AMazon exclusive 2-pack remolds).

[william-james88]

If this figure is any indication of what the entire line will be like, then it's a hard pass from me. I'm definitely not in the 8-12 demographic range that these kiddie figures are aimed at...

This is aimed at much younger kids. The Generations and Studio Series line is aimed at 8-10 year olds, this is more for 5 years and up.

[Overcracker]

Tantrum, is that you?

[Sabrblade]

Curiouser and curiouser...

[jfif]

Looks good JFIF to JPG

[Quantum Surge]

With a better budget, I'd like this even more. But this is a neat idea so far.

[#1 Signal Lancer fan]

What's interesting to me is the inclusion of both 'Meg Bull' and 'Armor Galvatron'.

If the toys accurately reflect the animated series, this could mean a few things:

1. We see Megatron become Galvatron. While possible, it would be strange to have Galvatron in an initial listing unless the upgrade happens very early.

2. Megatron and Galvatron are different characters in this like in IDW

3. Time travel is involved, like in WFC Trilogy

4. This is a multiverse-related series

[Sabrblade]

It's funny how TakaraTomy is also doing their own separate animal-themed TF line at roughly the same time as this one from Hasbro.

[Hero Alpha]

Well....it's not horri....bull

[X3ROhour]

This guy!

[Emerje]

This guy!

Or this guy.



Emerje

[D-Maximal_Primal]

unironically looks pretty neat, curious to see what this line ends up looking like

[william-james88]

On February 1st 2025 (so in just one week), Hasbro will unveil the Cyberworld Toyline at the Nuremburg Toy Fair. It seems restrictions on cameras have changed since the days of Combiner Wars Devastator since Hasbro is also funding a project where selected users will take videos and post them. The funding will be distributed though the Tongal website: https://tongal.com/project/Transformers ... #tab-brief
There is also the caveat of being able to attend the event in Germany, of course. This does give us an idea of what to expect from the reveal as the funding page details what Hasbro wants its participants to do along with a higher definition promo image which you can find below.

Transformers Nuremberg Toy Fair Product Reveal Video Project

Synopsis:

Travel to the Nuremberg Toy Fair in Germany during the last week of January and produce an exciting, high-energy reveal video – potentially with an animation component – to help build anticipation for Hasbro’s new Transformers: CYBERWORLD toy line and its accompanying YouTube Series.

Objectives:

**Please note that some updates have been made to the brief since it’s launched.**

Since their creation, Transformers have encouraged and inspired kids across the globe to use their imagination and create inventive worlds for the transformative vehicle-soldiers to fit within. It’s been their calling card for years, and it’s only increased as the toys have evolved into true mechanical wonders. Now, Hasbro is kicking it up a notch with the release of CYBERWORLD, a fresh, stylized toy line visually inspired by Mecha Anime, where Transformers bots of all kinds get dropped into one combined world made of diverse regions. Here, kids will be able to devise their own Transformers storylines that cross characters between the well known worlds and lore, allowing them to create new team ups, battles, and action. Since this is a major release, Hasbro’s going to be premiering it at this month’s Nuremberg Toy Fair, where the toys will be revealed alongside an upcoming YouTube Series, and they’re looking for YOU to help capture footage of the toys from the toy fair and use it to reveal CYBERWORLD to the rest of the world.

The goal of this project is to create a truly energetic and exciting reveal video that, for the very first time, showcases the toys themselves in high-energy fashion, and that also introduces the YouTube series that is dropping later this year. To do this, you’ll need to be able to capture the toys at the Nuremberg Toy Fair in Germany on Saturday, February 1st. This is not about showcasing the event; it just happens that this toy fair is where the toys will first be unveiled, and that shapes the nature of production. Creatively, Hasbro wants something that has a driving visual narrative, but they’re open to a variety of different approaches, and they’re even open to the inclusion of some 2D or 3D animated effects if that helps to elevate the footage that you capture. You may want to consider on-screen talent, or limited stop motion elements, and that’s workable here too. Hasbro has also provided a few references in the Background that could be helpful for you here as you think about how you might go about this.

There will not be any footage available from the upcoming YouTube series – just a logo – so 90% or so of your video should be focused on the toys, with just a tease for the YouTube series. If you happen to use any animation or motion graphics, you’ll have to be careful that none of your animation can be confused as assets from the series, and you’ll have to be strategic in how you relate the series to the toys themselves. Beyond that, you should avoid any dialogue or voiceover in your video, as they expect this to play just as well on a live arena screen as on YouTube. That’s partially why the narrative will need to be driven by visuals, with some motion text or graphics to help communicate the messaging.

Outside of the video, you’ll also need to capture 15 photographs of the toys at the toy fair. We expect these to be captured within the toy fair setting itself that showcases the different toys individually, and be shot and retouched in such a way that they can be standalone photographs OR worked into the video (if necessary). On the first of February, Hasbro expects that something around a 4-hour window should be sufficient in capturing the footage, and expect the least busy times to be either at the beginning or the end of the show. They’ve also let us know there will be at least one or two individuals present from the Hasbro model shop, who could be a helpful set of hands to film using the toys and all of its features.

For your pitch, be sure to outline in your treatment how your team can execute the shoot itself, and what creative possibilities you have in mind for making this video shine in the edit. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are sixteen total assets

One :45-:60 product reveal hero video (16×9)
Fifteen still, retouched photographs of the toys from Nuremberg Toy Fair (16×9)
EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they’re cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

Live Arenas, toy fairs & expos, etc.
TARGET AUDIENCE: Parents of kids aged 6-11

TONE/FEEL: Exciting, energized, unique

EXECUTIONAL MANDATORIES:

The filmmaker must account for travel within the production budget.
Voiceover cannot be included in this video.
Filmmakers must adhere to the toy line’s brand guidelines, which the greenlit creator will be given access to.
The filmmaking team should be prepared to be at the toy fair for the duration of the day.
Hasbro does not anticipate filmmakers being able to take toys away from their station, so you should plan on filming where they are presented.
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we’ll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

Background/Additional Details:

All of these videos below are references that Hasbro has shared, but they also have specific elements to them that Hasbro wants to capture. No one reference video should be emulated in your pitch; rather, we want you to take these in from an energetic-reference standpoint.

[Hero Alpha]

That doesnt sound restrictive at all, lol. Basically come work for for free doing promotional videos, which may or may not actually be seen.

[william-james88]

That doesnt sound restrictive at all, lol. Basically come work for for free doing promotional videos, which may or may not actually be seen.

They are being given money though, that's what the 30K is all about.

[Hero Alpha]

That doesnt sound restrictive at all, lol. Basically come work for for free doing promotional videos, which may or may not actually be seen.

They are being given money though, that's what the 30K is all about.

Sorry. I didnt read anywhere in the post mentioning it paying 30k of anything. I did see them say "Though most projects do move forward, we’ll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum."

[william-james88]

That doesnt sound restrictive at all, lol. Basically come work for for free doing promotional videos, which may or may not actually be seen.

They are being given money though, that's what the 30K is all about.

Sorry. I didnt read anywhere in the post mentioning it paying 30k of anything. I did see them say "Though most projects do move forward, we’ll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum."

So what do you think the funding is all about?