...AND YET, from my perspective in TRU, Rebelle ended up being the THE hottest toyline last holiday season. No other line was more demanded, or sold out of its non-tiny items more consistently. And no, it didn't seem to be lack of supply, because my store kept getting them in regularly until Christmas.Va'al wrote:xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.
The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.
Call it silly all you want, but if Hasbro painting Nerf pink was what it took to unseat Monster High for a season (with an assist from Equestria Girls putting a crack in Mattel's stranglehold on the fashion doll market), you can't call it a dumb decision from their perspective. It's apparently what people actually wanted. Demographics matter, regardless of how it looks to us collectors.