Deadput wrote:And when the toys die the Transformers toyline will die which will lead to the Transformers comics and movies to die since there will be no toyline to promote were pretty lucky as is that Hasbro is willing to put up with our whining and trying to give us something we will like even if people our pushing them away.
That could not be further from the truth. The Bay films have proven that a toyline is not needed to support Transformers media. Hasbro's revenue reveal of today has just shown that they can make a bulk of their money off licensing out their brands.
Not every property needs a toyline to sustain itself, that was 80s thinking, we are beyond that now, the toys make a small portion of the revenue generated by the Transformers brand. There was a Gem and the Holigrams movie this year, where was the toyline? You think Star Wars needs a toyline to sustain itself? No. That's where Transfomrers is now. It is a multimedia franchise and they are just still making toys because its still profitable. When transforming toys will no longer be profitable to make, Hasbro will just stick to non transforming toys of Optimus and Bumblebee, which sell ridiculously well. And when that doesnt sell, they will stick to the media, Kids like Netflex, give them a Transfomrers Netflex series. China like big action films, give em a big transformer action film. The Brand is recongisable and is now big enough to only be a name people will throw money at.
It doesnt need toys, thats how amazing and popular this brand has become. It was 2014's highest grossing film, which is what star wars is for 2015. Neither need a toyline. Thats just added profits.
