The Energon Pub

[Va'al]

As you've seen from our highlight post on the Paramount and Allspark Studios output here, there is some news coming out of the investor call with Hasbro (including CEO Brian Goldner) regarding Transformers, though it is true that the entertainment side of the franchise is the only one that really mattered today.

To round out the roadmap and reboot, then, we have some expanding partnerships with Chinese media and China in general, as the revenue has increased over the past year, looking at the live-action and CG show we previously covered here, and the presence of online gaming through Transformers Online and even Earth Wars. There are also hints towards a new animated series collaboration called Transformers Nezha (see images below).

The rest of the call mostly focused on the general tapping into social media and the implementation of a new media team to more quickly and actively engage with the audience and users, along with the various partnerships and collaborations (in what they're totally not calling Total Brand Awareness) with users directly, distributors, retailers, and other brands in areas such as fashion (e.g. Moleskine, Moschino, Walmart) and gaming (e.g. Monopoly, the new Magic The Gathering style game, covered here). Check out some slide images below, and join the discussion in the Energon Pub!

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[ScottyP]

I'm gonna rip off "Total Franchise Activation" at work sometime when the opportunity arises. What a buzzy buzzword buzz phrase of buzziness. I don't even want to peel back the onion on that one

[Va'al]

I'm gonna rip off "Total Franchise Activation" at work sometime when the opportunity arises. What a buzzy buzzword buzz phrase of buzziness. I don't even want to peel back the onion on that one

IDW probably owns Total Brand Awareness. For now.

[Acesmcgee]

Total franchise activation sounds like the call to arms for some combiner/mecha media based team.
"Total franchise activation! Form synergistic legs! Form PR and HR arms! And I'll form the CEO! Let's go franchise force!"