The Energon Pub

[DevastaTTor]

Burger King announced today its partnership with Paramount Studios to create a series of movie tie-ins over this summer to promote Paramount’s upcoming releases, including Transformers: Revenge of the Fallen.

The ROTF promotion includes:

· The “Transform Your Way” scratch-and-win game with prizes ranging from 1 million dollars to a 2010 Camero to a Croissan’wich or Whopper. The contenst will also a second chance, online game.
· The “Double Stackticon” sandwich: a limited-time burger that, “allows guests to stack multiple burger patties, bacon, sauce and cheese similar in theme to the "combining" of Transformers characters in the upcoming film.”
· A Kid’s Meal promo that will feature Transformers: ROTF character toys (characters undisclosed in the release).
· Advertising spots featuring the movie, directed by Michael Bay himself.

Other tie-ins include Star Trek, starting this week, and GI JOE: The Rise of Cobra, at the end of July.

To read the release, click the link below.

http://investor.bk.com/phoenix.zhtml?c= ... highlight=

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[Rodimus Prime]

The “Double Stackticon” sandwich: a limited-time burger that, “allows guests to stack multiple burger patties, bacon, sauce and cheese similar in theme to the "combining" of Transformers characters in the upcoming film.”

The Gestaltburger.