The Hollywood Reporter wrote:The Hub launched in October and has so far not made a big splash in the ratings against established kids players, such as Nickelodeon or Cartoon Network. Discovery and Hasbro executives have repeatedly said that the former Discovery Kids channel, much like Discovery's venture network OWN: The Oprah Winfrey Network, which has seen increasing investments from Discovery, will need time to find an audience.
The Hub pays license fees for content, and Hasbro Studios, which is owned by Hasbro, is a provider of "a significant amount of the content" that plays on The Hub, according to Drew Crum, analyst at Stifel, Nicolaus. Among the Hasbro Studios shows on the network are Transformers Prime, My Little Pony Friendship is Magic and G.I. Joe Renegades.
The Hub hasn't made as big a splash in the ratings as executives had hoped. Which may lead to weaker performing shows getting the lower fee. The rest of the article can be found by clicking here.