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Hasbro Seeking New Transformers Global Brand Marketing Manager

Transformers News: Hasbro Seeking New Transformers Global Brand Marketing Manager
Date: Sunday, February 26th 2017 8:59am CST
Category: Company News
Posted by: Va'al | Credit(s): Hasbro

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Via the Hasbro website, we have some exciting news for those of you Transformers fans who might have an interest in promoting the brand in an official capacity - the company is hiring!

The position is 'Global Brand Franchise Marketing Manager' and there seems to be no required location (though probably expected to move to Rhode Island) but some requirements are indeed listed below - mostly marketing, MBA, economics and , along with the duties and descriptions of the various functions you will be taking on if you are successful. Check out more info below, and head here to apply!

Manager, Global Brand Franchise Marketing - Transformers Job

Date: Feb 25, 2017

Location: Pawtucket, RI, US

Company: Hasbro

Manager, Global Brand Franchise Marketing - Transformers

Location: RI - Pawtucket
Employment Type: Regular
ID: 11886
Job Category: Marketing


Description

We have an immediate need for a creative, detail- oriented, innovative global franchise marketer to support our high-profile Transformers brand. In conjunction with the objectives set in the global brand strategy, the successful candidate will support to build a cohesive and actionable franchise marketing plan for the brand, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, franchise plans, entertainment, digital gaming, promotions, public relations, etc. You will ensure the brand expressions and essence are consistent across the globe and across all platforms. You will confirm that category plans are consistent and relevant to the region at any stage of brand development (launch through licensing). Finally, the successful candidate will collaborate with internal departments relative to the global entertainment and licensing strategy.

Primary Duties and Responsibilities::

• Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal and external partners.

• Assist with analysis of brand, entertainment, and category performance.

• Develop primary communication vehicles in advertising, PR, online, etc.

• Create go-to-market template to deliver global marketing materials to regional level:

• Provide timely and consistent communication of brand activity and key information to internal business partners

• Oversee regional merchandising activities relative to category plan.

• Assist in management of multi-faceted campaigns and entertainment content initiatives

• Partner with Hasbro Studios developing new entertainment and merchandise programs

• Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide strategic guidance on localization of entertainment and marketing plans

• Work with cross-functional teams to develop and execute marketing plans and toolkit development including TV & Digital, advertising, short-form entertainment content, point-of-sale materials, fan and trade event and PR initiatives.

• Lead all global marketing events and activities such as Global Sales & Marketing Meeting and Global Toy Fairs.

Requirements::

• Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.

• Bachelor’s Degree in Marketing, Advertising or related field.

• MBA Preferred.

• Expertise at implementation of a fully integrated marketing program.

• International experience and global perspective preferred

• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.

• Strong communication and presentation skills

• Expertise in transforming a strategy and vision into actionable plans.

• Expertise in developing world class, leading edge media, licensing, advertising and promotional campaigns.

• Experience in managing external agency relationships.

• Intermediate to advanced proficiency with Microsoft Office applications.

• Well developed, verbal, written and presentation skills.

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

For more information about careers at Hasbro become a fan on Facebook, follow us on Twitter and join our careers group on LinkedIn.


Business Unit: Global Marketing


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island
Job Segment: Branding, Brand Manager, Franchise, Marketing, Retail

Speculation: Hasbro Confirms HASCON 2017 Presence, Does Not Mention SDCC

Transformers News: Speculation: Hasbro Confirms HASCON 2017 Presence, Does Not Mention SDCC
Date: Wednesday, February 22nd 2017 1:07pm CST
Categories: Event News, Rumors, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 56,118

Here's a piece of speculation for you all. As you might have noticed, Hasbro had a big presence at the New York Toy Fair this weekend, and brought several reveals for this year's lines of toys, from The Last Knight to Robots in Disguise to Titans Return (all of our coverage can be found here and the related galleries here!) - now, they have tweeted a general thank you message to close off the event, reminding fans that their next stop is Providence, Rhode Island in September 2017, for HASCON.

The odd part? San Diego Comic Con, a staple of the entertainment media industries, is taking place in July. Is the message just a slip of the fingers, or is Hasbro actually not going to be taking part at SDCC? We have no further information at the moment, and this post is merely rumouring and overthinking, but what you do make of the possibility? Do you think we're reading this correctly?

Transformers News: Speculation: Hasbro Confirms HASCON 2017 Presence, Does Not Mention SDCC

Toy Fair 2017 - Transformers Fan Media Day: Forged to Fight, Overlord, Optimus Primal, TLK Steelbane, Dragonstorm, More #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Transformers Fan Media Day: Forged to Fight, Overlord, Optimus Primal, TLK Steelbane, Dragonstorm, More #TFNY #HasbroToyFair
Date: Saturday, February 18th 2017 12:37pm CST
Categories: Live Action Movie News, Toy News, Event News, Company News
Posted by: Va'al

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Views: 42,763

Once again Seibertron.com is bringing you the latest / greatest news from Hasbro's New York Toy Fair Fan Media Day event. This news story will continue to be updated as information and images are revealed. Enjoy!


February 18th, 2017

Presentation starts with Ben Montano ...

Mike from Kabam did presentation for Transformers Forged To Fight
First game to bring together the complete history of the Transformers franchise.
Multiple Generations to exist in single Universe
Features G1, Beast Wars and Movie Universe characters
Showed us a pretty awesome trailer that featured characters from those 3 Generations

John Warden and Ashley did Transformers Generations presentation
Prime Wars Trilogy
Power of the Primes ... 3rd chapter debuts in 2018, going to give us one big update

GENERATIONS TITANS RETURN
Titan Master Ramhorn
Legends Class roadburn, Cosmos (reissue), Seaspray
Deluxe Wave 2 (sic) Krok, Perceptor, Topsin, Kup and Quake
Wave 3: Twintwist with Flameout, Windblade with Scorchfire
Voyager Class: Octone (sic) with Murk from Optimus mold, Blitzwing with Hazard from Megatron mold (showed us a pic of all 3 Decepticon Triplechangers together)
Leader Class Overlord with Dreadnaut

Chaos on Velocitron Collection Pack celebrates speed ability
Includes Laser Optimus Prime, Nautica, Fastlane, Quickswitch and diecast Rodimus Prime Titan Master
Prime includes G2 decal on trailer

Siege on Cybertron Collection Pack celebrates strength ability
Pounce, Metalhawk, Tidal Wave from Broadside and Magnus Prime (Ginrai from Takara Tomy), with Titan Master Thunderwing

Titan Class Trypticon - fan vote winner
Showed us an updated Titan Masters commercial featuring the latest figures and Trypticon
In a world ... where only the strongest survive! The Mighty Trypticon!
Showed us the block foam model again that they showed us at Toy Fair 2016
Showed us the design process between Hasbro and Takara Tomy
Lots of layered detail
Includes Full-Tilt with Titan Master Necro
20" tall ... huge!
Eats Titan Masters!!!
Lots of play features with Titan Masters and other figures.

Power of the Primes Sneak Peek!
Talked about the fan vote
And the next Matrix bearer is ... Star Saber was the first to fall, Ultra Magnus didn't get it, left it between Beast Wars Optimus Primal and Deathsaurus ...

which means fans voted OPTIMUS PRIMAL as the next Matrix Bearer!!!


ROBOTS IN DISGUISE
Showed us a new trailer for Robots In Disguise Combiner Force cartoon
Team Bee faces a new Decepticon threat
New threat is Menasor, showed Combiner Force Ultra Bee Combiner
Team Combiners - Wave 1: Grimlock is both legs, Drift, Bumblebee, Strongarm, Sideswipe

Menasor is made up of Motormaster, Dragstrip, Flashmark, Heatseeker, and one more
Galvatronus ... didn't get their names, made up of 5 figures


RESCUE BOTS
Optimus Prime Race Track Trailer ... over 3 feet long

TRANSFORMERS THE LAST KNIGHT
Premier Edition
Steelbane transforms into a dragon
Slug with new deco
Slash
Strafe
Voyager Class Grimlock
Brand new Voyager Class Scorn, very detailed
Premier Edition Deluxe: Bumblebee, looks amazing, new sculpt, black and red Drift, Crosshairs, new Voyager Megatron as jet, new Voyager Hound (vehicle mode is different than what we've seen, some type of Mercedes truck/vehicle)
Leader Class Megatron (jet mode) looks amazing! Lots of great detail, Cybertronian scribblings
Deluxe Sqweeks, looks really cute!

Allspark Tech (kiddie toys)
Allspark Tech Optimus Prime is brought to life with Allspark Cube
Allspark Cube knows which mode you are in, 20+ motion activated lights + sfx, Allspark Cube powers figure
Bumblebee, Drift, Hound, and Barricade
Giant transforming figure: dragon! Unleash Dragonstorm Mega Turbo Changer
Cyberfire reveals hidden messages

10th Anniversary of the Transformers Movie franchise
Global launch event
April 24th will be the day when transformers The Last Knight product officially hits the shelves. Reveal Your Shield campaign! Something new on Snapchat today

Show your alliance and Reveal your shield during 5 days of reveals, news and (something else ...)

That's it for now!

On to Marvel!!!

Guardians of the Galaxy (Transformers related)

and speaking of which, Guardians of the Galaxy 6" Wave 2: Death's Head 2

Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Bruticus Revealed #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Bruticus Revealed #TFNY #HasbroToyFair
Date: Friday, February 17th 2017 9:03am CST
Categories: Live Action Movie News, Toy News, Event News, Press Releases, Company News
Posted by: william-james88 | Credit(s): Hasbro

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The Hasbro Investor Presentation, which takes place before Toy Fair itself, just finished, and we took down notes about what was of interest to Transformers in the company's talk to their investors over webcast! You can find the notes below, including some of the slides - these will be updated once Hasbro sends us the material in full, so do check back!

Hasbro CEO Brian Goldner

- Recap from previous communication about company's growth. (More here.)

- Reminder of Boulder Studios acquisition to work with Allspark Studios, leading to My Little Pony movie.

- Focus on storytelling, with Bumblebee brought up as example: started as comics, brought to life in TV, seen multiple incarnations up to new solo film in 2018.

- Brief glimpse of some new Transformers merchandise in slide.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Video shown in room of TMall and AliBaba 11-11 Singles Day spot in China, featuring Optimus Prime and Bumblebee (as example of international partnerships and licensing).

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Micronauts and MASK franchises briefly shown on slide.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus




Hasbro CFO Deb Thomas

- Discussion on projections on costs, hedging, labor and investments, with an interesting note on what currency are used for markets (mostly USD and HKD) and what the exchange rates might be without the hedging. No speculation involved.
- Highest impact for Hasbro is in first quarter.
- A lot of money talk.

Hasbro President John Frascotti

- Video shown in room about Innovation Award.
- 50% of total revenue comes from Franchise Brands, including Transformers.
- Most numerous users of Hasbro products are over 14 (TF Generations, SW Black Series, Marvel Legends).

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Hasbro was number 1 toy company in US in January.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Focus on Inclusivity: shift from gender categories, TF as example has tripled in sales from female audiences and collectors.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Machinima Combiner Wars 12mln views, currently working on Titans Return sequel.
- Superfans came back into the conversation, committed fans who are loyal to a specific brand.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Samantha Lomow & Brian Chapman
My Little Pony
- first look at the upcoming movie shown in room

Tom Warner
Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- 10th anniversary of live-action movie series

- New movies: Bumblebee on June 8, 2018; next chapter 28 June 2019

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Mark Vahradian, Paramount Producer talk (in room only)

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We get our first look at the giant three headed Dragon toy from The Last Knight, which we previously saw here. This appears to be the same kind of simplified toy as the Age of Extinction giant one step Grimlock with very limited articulation and hollow plastic (as can be seen on the legs). Also, a promotional shot of the full extent of the line was shown.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus
Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We also have our fist look at the electronic All Spark tech toys. These are all spark cubes which can recognize the character they are in and if the toy is in alt mode or robot mode.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


The conference then covered all the Transformers related digital gaming coming our way, and how it's part of the storytelling process.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


They also discussed their expansion across China, already in action since Age of Extinction.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Here is a look at the merchandising angle the brand is taking, in terms of officially licensed merch and apparel.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We also got our first look at Robots in Disguise Combiner Force Bruticus!

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


And they even revealed the Combiner Force Ultra Bee's toy

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


The future of live events was also discussed, though not in any detail.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Then it came to Rescue Bots. It seems the show isn't done yet, but might take on a different form.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


More talk of the RC Sqweeks toy, and the character's presence in the movies.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


They also discuss how Transformers are all across the fashion industry, as seen with the Moschino show and collection in the past year and in catalogs:

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


And ended with another way of looking at the same image of Trypticon, as the winner of the fan poll from the past years.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair
Date: Friday, February 17th 2017 6:52am CST
Categories: Live Action Movie News, Toy News, Event News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 43,568

Directly from Hasbro HQ, we have their opening press release for their presence at this weekend's Toy Fair in New York City - which Seibertron.com will be attending and covering - by revealing what lines will be showcased at the event. It also features an image of newcomer to The Last Knight Sqweeks (its RC toy, in any case, as first reported here), and some info on the other media releases in 2017. Check it out below, and stay tuned for more soon!

Transformers News: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More


Hasbro Showcases the World’s Best Play and Entertainment Experiences at the 2017 American International Toy Fair

Company Unveils New Product and Entertainment from TRANSFORMERS, MY LITTLE PONY, HANAZUKI, NERF, PLAY-DOH, HASBRO GAMING and More


PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) will debut its 2017 portfolio of play and entertainment experiences at the American International Toy Fair in New York City.

“2017 is a landmark year for Hasbro, as we’re delivering record innovation, and telling more stories than ever within our brands across toy, game, entertainment and digital experiences,” said John Frascotti, President, Hasbro, Inc. “In addition to releasing two major motion pictures inspired by our globally popular brands, TRANSFORMERS and MY LITTLE PONY, we’re adding exciting innovation into our NERF and HASBRO GAMING brands, as well as introducing entirely new brands such as HANAZUKI to our fans and families around the world.”

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

HAS-PR

Hasbro Franchises Spotlight in Licensing Magazine, Featuring New UK Transformers Comics Magazine Series

Transformers News: Hasbro Franchises Spotlight in Licensing Magazine, Featuring New UK Transformers Comics Magazine Series
Date: Sunday, January 22nd 2017 4:10am CST
Categories: Rumors, Company News
Posted by: Va'al | Credit(s): Licensing Magazine

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Though Hasbro is not participating, as we knew, at Toy Fair UK 2017, there is a new article about the company and its franchises in the latest issue of Licensing Magazine (which you can view in full here). What we find inside are a number of licensed products for My Little Pony, Nerf and obviously Transformers for the upcoming year, from schoolwear to stationery, to easter eggs and books - but of particular interest is a new Panini-released bi-monthly comic featuring a new scenario not far from what we've heard about the next season of Robots in Disguise. Some speculation, however, might point towards a The Last Knight setting too, given that we are in a movie year again, and it would be odd not to have that publicity tie-in. So, some potential spoilers in the article below, and a short transcript beneath it!

Transformers News: Hasbro Franchises Spotlight in Licensing Magazine, Featuring New UK Transformers Comics MagaziSeries

Transformers News: Hasbro Franchises Spotlight in Licensing Magazine, Featuring New UK Transformers Comics MagaziSeries


The robots return to newsstands with stories that are set after the war between Autobots and Decepticon. The giant robots have left the earth and have returned to Cybertron, where they must reconstruct society that had been divided by thousands of years of conflict... from June 2017, the magazine will be available every two months in comic book stores and bookshops.

Hasbro Launches New Philanthropic Initiative 'Be Fearless Be Kind'

Transformers News: Hasbro Launches New Philanthropic Initiative 'Be Fearless Be Kind'
Date: Sunday, October 30th 2016 5:29am CDT
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Some much needed positive news for this Sunday via fellow Seibertronian AzT, thought not strictly Transformers related - but still linked to Hasbro - about a new scheme that the company is rolling out to help with empathy education, against bullying and to nurture inclusivity. Be Fearless Be Kind is the latest in a fairly significant streak of child empowerment campaigns from Hasbro, so take a look below and here for more!

Hasbro Launches BE FEARLESS BE KIND, a Philanthropic Initiative to Nurture Empathy and Compassion in Youth, and Help Them Put Kindness into Action


Program Equips Parents, Educators and Youth with Resources to Help Kids Stand Up for Others, Be Inclusive and Take Action When They See a Problem


PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, today launched BE FEARLESS BE KIND, its largest philanthropic initiative ever, designed to empower kids to have the empathy, compassion and courage to stand up for others and be inclusive throughout their lives. This initiative builds upon the work that Hasbro and the Hasbro Children's Fund have been doing with generationOn, the youth service division of Points of Light.

"We know the amazing difference kids can make by putting empathy into action through service, and we've seen how that work changes them, giving them confidence and a greater sense of purpose," said Karen Davis, Hasbro's Senior Vice President of Global Philanthropy and Social Impact, and President of the Hasbro Children's Fund. "BE FEARLESS BE KIND features resources, partnerships and campaigns with the common goal of creating a generation of kids who include everyone, appreciate differences and experience the feeling of fulfilment that comes with making a difference."

The core elements of BE FEARLESS BE KIND are dedicated to teaching empathy, putting empathy into action, and celebrating kind kids who serve as positive role models and changemakers.

"We recognize that empathy is a critical social skill that impacts our youth and our world," said Brian Goldner, Hasbro's Chairman, President and Chief Executive Officer. "Hasbro has always been committed to standing up for children, and we are pleased to be using our resources to help address this important issue."

Teaching Empathy

To help nurture empathy and compassion, parents and adults can access proven tools and resources through an online hub, www.BEFEARLESSBEKIND.com:

The website features a curated toolkit with best-in-class materials developed by Ashoka, the world's largest network of changemakers and social innovators.
A custom series of mindfulness videos offers adults and their children the opportunity to practice meditation focused on inspiring kindness and empathy.
Third-party resources, including book recommendations and articles, provide additional information and inspiration for parents and educators interested in nurturing empathy.

Putting Empathy into Action

As part of the initiative, Hasbro and its partners offer a variety of programs throughout the year to help kids put empathy into action:

The first new program to launch was generationOn's Rules of Kindness campaign, which invited kids and teens to create their own "rules of kindness" and a plan to put them into action. The campaign, which ran September 1 through October 17, inspired more than 110,000 youth from eight countries to share their rules and action plans.
Starting in November, Hasbro and generationOn will be hosting the seventh annual Joy Maker Challenge, encouraging youth to spread joy and kindness to people in need during the holidays. For every kid engaged in service throughout the Joy Maker Challenge between November 21 and December 23, Hasbro will donate a toy or game to Toys for Tots (up to $1 million). To date, more than 950,000 total acts of service have been completed.
Hasbro proudly supports NO BULLY, an evidence-based program that leverages student empathy to prevent and stop bullying in schools and in after-school programs. Hasbro brought this approach to the school district where its corporate headquarters are located in Pawtucket, RI, as well as schools across the US through an innovative AmeriCorps partnership. In addition, Peace Summit projects, designed by NO BULLY and featured on the BE FEARLESS BE KIND website, help educators involve students in reducing bullying in schools and promoting peace.

Two new global partnerships with Special Olympics and Creative Vision's Rock Your World have been established to help develop empathy and compassion in kids around the world:

Special Olympics Unified Schools program facilitates sports and education initiatives of Special Olympics in schools to foster respect and dignity for people with intellectual disabilities; change actions and attitudes among peers without intellectual disabilities; and promote social inclusion for all.
Creative Vision's Rock Your World inspires middle and high school students globally to change their world through the use of media. To date, more than 600,000 students in 25,000 schools have used their free curriculum to make a difference around issues they care about.

Celebrating Kind Kids

BE FEARLESS BE KIND recognizes and celebrates kids who are making a positive difference:

For the past seven years, Hasbro has recognized Hasbro Community Action Heroes who embody empathy, kindness, and leadership as they serve their community through volunteerism. The ten 2016 Heroes, who will be announced on November 1, will receive an educational scholarship in honor of their work.
Through its partnership with the Special Olympics Unified Schools program, Hasbro will also recognize one student in each of the areas where it has US offices: Rhode Island, Seattle, Los Angeles and Miami, with the Hasbro Kindness Award for extraordinary empathetic leadership.

Hasbro employees are also bringing empathy-building activities to the communities where they live and work through Team Hasbro, the company's employee volunteer program, which enjoys an 89 percent participation rate.

To learn more about Hasbro's BE FEARLESS BE KIND initiative, visit www.BEFEARLESSBEKIND.com, follow the company on Twitter (@Hasbro), and join the conversation online using #BeKind and #BFBK.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

View source version on businesswire.com: http://www.businesswire.com/news/home/2 ... 005932/en/

Litzky Public Relations
Stephanie Vermillion, 201-222-9118
svermillion@litzkypr.com
or
Leah Wander, 201-222-9118
lwander@litzkypr.com
or
Hasbro, Inc.
Katy Hendrickson, 401-727-5603
katy.hendrickson@hasbro.com

Source: Hasbro, Inc.

Hasbro To Attend Brand Licensing Europe Expo 2016

Transformers News: Hasbro To Attend Brand Licensing Europe Expo 2016
Date: Saturday, August 13th 2016 1:37pm CDT
Categories: Event News, Company News
Posted by: Va'al | Credit(s): BLE 2016

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Views: 22,095

With the new Hasbro UK and Ireland appointment, as we reported a while back, it looks as though at least the brand Licensing & Publishing departments will attend the 2016 Brand Licensing Europe expo in London, if not the UK Toy Fair. The news comes from the event's site, here, which lists the following under Hasbro's exhibitor page:

About Hasbro Brand Licensing & Publishing
Hasbro is committed to leveraging its beloved brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and our newest franchise HANAZUKI to Create the World’s Best Play Experiences. At Brand License Europe 2016, Hasbro will continue to bring our stories to life across multiple mediums including entertainment, publishing and branded experiences. Hasbro will also showcase a successful range of High End Fashion from industry taste-makers, as well as a broad range of consumer products including Toys & Games, Back to School and Apparel & Accessories at this year’s show.
Product Categories (8)

Character & Entertainment > Character & Animation
Character & Entertainment > Digital Content/Gaming
Character & Entertainment > Film
Character & Entertainment > Music
Character & Entertainment > Performance
Character & Entertainment > Theme Park
Character & Entertainment > Toys & Games
Character & Entertainment > TV/Broadcast


Hasbro UK & Ireland Manager David Henderson on Future Plans

Transformers News: Hasbro UK & Ireland Manager David Henderson on Future Plans
Date: Saturday, July 9th 2016 2:08am CDT
Categories: Toy News, People News, Company News, Interviews
Posted by: Va'al | Credit(s): Toy News Magazine

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Via the Toy News Magazine, we have a brief look into some market-speak from Hasbro UK & Ireland, concerning their future plans for that corner of the toy market. As expected, not much is really said at all by David Henderson, the recently appointed Country manager, but he does comment on the difference between US and UK markets, and vaguely talks about future plans; you can find extracts from the full interview - found here - below.

Reminder: Hasbro UK has already announced that it will not be participating in the London/UK Toy Fair.

Where are the areas of improvement for Hasbro in the UK and Ireland and how are you looking to tackle these?

The team has done a phenomenal job in all areas. The key for our team is to be relentlessly focused on driving our business, understanding our consumer and connecting with them across all possible touch points.

Simply put, we must not be satisfied with our current momentum and always be seeking out new opportunities to connect with our consumer.

[...]

Having moved to the UK from the US, what do you view as the key differences for Hasbro between both markets?

Simply put, there are many differences and many similarities, but that is only on the surface. I want to immerse myself in the culture, learn from my team, our retailer partners and the consumers.

I was born and raised in Canada and have lived in the USA for the past nine years. I have been fortunate to travel to and work in many countries and know that many differences exist, but the common bonds are also very strong. I can’t wait to learn more about these great countries and their people.

Hasbro Applies for Trademarks for Omega Supreme, Vector Prime and CD

Date: Monday, February 22nd 2016 1:08pm CST
Categories: Toy News, Company News
Posted by: william-james88 | Credit(s): trademark office

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Three Transformers relaed Trademark renewals have popped up and are listed below:

Mark: TRANSFORMERS
For: Pre-recorded CDs and DVDs featuring music

Mark: OMEGA SUPREME
For: Toy action figures, toy vehicles and toy robots convertible into other visual toy forms

Mark: VECTOR PRIME
For: Toy action figures, toy vehicles and toy robots convertible into other visual toy forms

One of the trademarks is for a CD and there is not much info to speculate from that. The other two though are for transforming toys. Omega Supreme is extremely telling since we know it is an upcoming Titan Class figure either in 2018 or 2019 (Scorponok is already renewed for the Robots in Disguise figure).

As for Vector Prime, it is hard to tell when this toy is expected to come out and which line he is for. From previous trademark applications, it could be up to one or two years before a toy is revealed/released (both Rook and Overload were trademarked in April 2014). What is interesting though is that Vector Prime is one of the thirteen Primes and the current toys are all part of a Prime Wars trilogy. You are free to speculate beyond that (and encouraged to) on the boards!

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