Hasbro CEO Brian Goldner, 58, passed away earlier today, just two days after taking a medical leave of absence. Goldner joined Hasbro in 2000, became the CEO of Hasbro in 2008 and its chairman in 2015. He was instrumental in ...
Greetings Seibertronians! Fellow Seibertron user, TF-fan Kev777, has let us know that they've recieved an email from Hasbro Pulse, informing them that their subscription has been extended for 6 months as part of the celebration surrounding the launch of the ...
The first story we posted on this topic dates back to February, just before Toy Fair, as a Hasbro call reported a Paramount and Hasbro project due in 2019, but nothing specific to Transformers after the release of Bumblebee in ...
It seems like there is more and more good news for Toysrus and collectors worldwide. European divisions are being purchased by a beloved family toy store chain, the Asian division is getting Billion dollar offers, Grotusque is finally being found ...
For those of us hoping that Toys R Us still had a shot at salvation, those hopes might have been squelched yesterday evening. Various mainstream news agencies reported yesterday that Toys R Us rejected billionaire Isaac Larian's bid to "save" ...
There has been a lot of buzz over at IDW Publishing recently, with Transformers comics creators teasing some big news, then the New York Toy Fair 2018 Brand team dropping the 'wrapping up continuities' comment, and fans and readers speculating ...
My fellow Seibertronians, lend me your audio receptors! One of the major stories coming out of this past weekend's Hasbro Media Day at New York Toy Fair is the launch of Hasbro Labs (HasLab for short), a crowdfunding platform intended ...
From the coverage of the Hasbro Brand Entertainment panel, which you can read again here, we have the details on the next fan-vote poll that will lead to not one but two, separately sold figures - each with their backstory ...
A final story from the main Hasbro Transformers day over at the Times Center in New York City, where Toy Fair 2018 is still taking place, is the group interview with the Transformers brand team - including infamous names like ...
From the coverage of the Hasbro Brand Entertainment panel, which you can read again here, we have the details on the next fan-vote poll that will lead to not one but two, separately sold figures - each with their backstory ...
After the coverage we offered yesterday of the investor meeting from Hasbro, including the various slides made available during the call itself, in two of our stories - respectively, the future of the live-action Paramount movies and the general Transformers ...
As you've seen from our highlight post on the Paramount and Allspark Studios output here, there is some news coming out of the investor call with Hasbro (including CEO Brian Goldner) regarding Transformers, though it is true that the entertainment ...
The transcript for Hasbro's latest Quarterly Investors call is up on Seeking Alpha, as are the presentation slides. In it, we realize a major talking point was how Star Wars toys had under-performed while the Transformers brand was very strong. ...
We've received the official press release from Hasbro concerning their fourth quarter (2017) and full year report, which seems to show a positive trend for the company, and therefore investors and shareholders. Transformers specific material is not referred to here ...
Not many people read through the Earnings release that Hasbro sends our way every quarter, and not everyone can attend the freely available conference calls either. To help us out this time, Hasbro has also offered a full transcript and ...
Here's a piece of speculation for you all. As you might have noticed, Hasbro had a big presence at the New York Toy Fair this weekend, and brought several reveals for this year's lines of toys, from The Last Knight ...
Once again Seibertron.com is bringing you the latest / greatest news from Hasbro's New York Toy Fair Fan Media Day event. This news story will continue to be updated as information and images are revealed. Enjoy! February 18th, 2017 Presentation ...
The Hasbro Investor Presentation, which takes place before Toy Fair itself, just finished, and we took down notes about what was of interest to Transformers in the company's talk to their investors over webcast! You can find the notes below, ...
Directly from Hasbro HQ, we have their opening press release for their presence at this weekend's Toy Fair in New York City - which Seibertron.com will be attending and covering - by revealing what lines will be showcased at the ...
Though Hasbro is not participating, as we knew, at Toy Fair UK 2017, there is a new article about the company and its franchises in the latest issue of Licensing Magazine (which you can view in full here). What we ...
With the new Hasbro UK and Ireland appointment, as we reported a while back, it looks as though at least the brand Licensing & Publishing departments will attend the 2016 Brand Licensing Europe expo in London, if not the UK ...
Via the Toy News Magazine, we have a brief look into some market-speak from Hasbro UK & Ireland, concerning their future plans for that corner of the toy market. As expected, not much is really said at all by David ...
Three Transformers relaed Trademark renewals have popped up and are listed below: Mark: TRANSFORMERS For: Pre-recorded CDs and DVDs featuring music Mark: OMEGA SUPREME For: Toy action figures, toy vehicles and toy robots convertible into other visual toy forms Mark: ...
Some additional tail-end news from he New York Toy Fair 2016 comes in the form of a video of the promo reel that Hasbro were showing in their area during the event, as site owner Seibertron took the time to ...
As announced in the investors meeting and webcast, Paramount and Hasbro are already reaping the fruits of the writers' room production, and have not one but three new movie releases lined up for the coming years! Hasbro reached out directly ...
While Seibertron.com was on its way to New York and the Javits Centre (and something slipped in the internet cracks), Toy Fair 2016 has already started for Hasbro and the Transformers brand! Tuning in to the investors webcast, we have ...
Hasbro may not have shown up at the UK Toy Fair last weekend, but the EU section has its presence at the Nuremberg Toy Fair in Germany - and with that come their press releases about upcoming products on the ...
While not having a presence at Toy Fair UK this year, Hasbro still maintains its licenses with ancillary companies, producing some intriguing (to say the least) collaborations with clothing and playset brands - Fyodor Golan and Philip Plein taking over ...
From ToyWorldMag, we receive news of a development concerning the UK branch of Hasbro, and its participation in the UK Toy Fair in 2016. It appears that the company would rather favour the German fair in Nuremberg over the London ...
New Transformers Comics Bundle from Humble Bundle. If anyone was wondering what that revealed Leader Ultra Magnus with Minimus Ambus was all about, here is an easy way to get caught up. It's pay what you want from Humble Bundle: ...
Did you think Transformers Rescue Bots had been overlooked? Look again, below, and find out it is not so! Toy Fair New York brings us another Hasbro press release and product description for the younger animated series, including new characters ...
Here is the official press release for upcoming Robots in Disguise toys in 2015. Though a few have been announced in the past, this is the first official confirmation for: TRANSFORMERS: ROBOTS IN DISGUISE MINI-CON DEPLOYERS TRANSFORMERS: ROBOTS IN DISGUISE ...
Hungry for some Transformers Generations news from Toy Fair New York 2015? The Hasbro press room has released several docuemnts showing off their new products for 2015, and Generations Combiner Wars is going to be big! Read on below for ...
Company Unveils New Introductions from MONOPOLY, MY LITTLE PONY, NERF and More PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) will showcase its 2015 lineup of innovative brand experiences at the American International Toy Fair in New York City. "Following successful ...
Toy Fair is not yet begun, and already we have news from Hasbro regarding their product updates in the Transformers lines, thanks to their Investor Update at Toy Fair! Read on below to find out a summary of the webcast ...
It's official, after nearly two decades, Disney is taking their toy license from Mattel and heading to their biggest rival, Hasbro. This is big news because it's the end of a rather lucrative partnership between arguably the largest multimedia juggernaut, ...
Angry Birds is arguably one of the biggest properties, ever, let alone a gaming phenomenon. So what happens when you put together with another thriving entity such as Transformers? A mash up video game experience certain to be unlike any ...
A PDF has surfaced online that contains what is likely Hasbro's slide presentation from the recent Australian Toy Fair. These images give us idea for what they have in store for the Transformers brand through 2017. As we already know ...
And yet there are more! Hasbro has uploaded what is possibly the last strand of official product images from the New York Toy Fair. These include the Potato Head Mash-Ups line, featuring all our favourites, such as Starscream, Optimus Prime, ...
In the aftermath of the Toy Fair 2014, it appears one more press release has shown up. For those of you who were wondering about the Kre-O line for our transforming robot friends, look no further! Hasbro has sent the ...
Well, what a weekend that was, eh? Everything from Age Of Extinction to Rescue Bots and everything in between! Some good stuff is coming our way this year, and there's a little bit of something for everyone. Whether you're a ...
And to finish off the non Transformers coverage, in terms of official Hasbro product images, here is a picture heavy roundup of all the Marvel figures revealed at the New York Toy Fair 2014. The lines include the new movies ...
Here's something closer to home from the New York Toy Fair 2014: Hasbro's official images of the G.I. Joe products coming out this year, and some more Kre-O sets in both the G.I. Joe and Cityville lines. Check them out ...
Alongside all the Transformers official reveals, Hasbro also unveiled its upcoming figures in other lines. Check out this thread for all the official images from the Star Wars, Marvel, G.I. Joe and Kre-O lines, starting with some space-faring toys!
To finish off the thread with official Hasbro product images, here's a look at the line that had everyone worried from Age of Extinction: the simplified, aimed at younger children Robots in Disguise movie line, featuring Flip-Change, Power Battlers and ...
The Seibertron.com news team has been working tirelessly to bring you the best of Toy Fair 2014 and we're not stopping yet! Hasbro's official images keep rolling in and this time? Kre-O! Yesterday, we presented our in depth and high ...
Ready for some more official images from Hasbro? We've been hearing and seeing about these Hero Mashers for a while now, check out below the official photography from the company!
We've been seeing all the coverage from the New York Toy Fair 2014, including the several galleries of the different lines, thanks to Seibertron and El Duque's efforts, with Generations, Age of Extinction, Hero Mashers, Rescue Bots, Kre-O and more ...
Thanks to Seibertron himself, currently at the Hasbro press event at the New York Toy Fair, we get a very quick look at the contents of the presentation. This is only a textual summary so far, as no pictures are ...
Toy Fair 2014 has yet to officially start in New York City, but we're already getting into the swing of things with some preliminary reveals! Today Hasbro were presenting their wares to their investors, and the slideshow was made available ...
