Date: Wednesday, February 14th 2024 1:00pm CST
Categories: Toy News,
Company News
Posted by: william-james88 Discuss This Topic · Permanent Link
Views: 65,297
According to Hasbro's 4th quarter earning call, of all the brands and toys being sold by Hasbro, Transformers has the most enviable growth. Of course, this is due to more toys out during a movie year (with Rise of the Beasts getting its own line) but what's important is the toys sold. We had seen and heard from Hasbro in the past that franchises like Star Wars may not sell well (or be profitable for a toy maker) during a movie year. But it isn't the case for Transformers, which had a 35% growth and shows that it can still be a brand that sells toys.
Below are the quotes from Hasbro regarding the specific brand from their
2023 Q4 Earnings call:
In the back half of 2023, we started to see the first evidence of our new team and products working. Take FURBY, for example. This was a product we took our time testing and iterating based on consumer insights. It paid off as FURBY was one of the top new toy introductions in 2023. We continued the FURBY craze in December with the launch of Furblets, another hit introduction, and we’re excited to continue building this franchise in 2024. 2023 was also a strong year for our TRANSFORMERS franchise. On the back of the hit movie, Transformers Rise of the Beasts from our partners in Paramount, driving point of sale growth of 35%. We have some exciting activations planned as we celebrate the brand’s 40th anniversary in 2024, as well as the star-studded animated movie, Transformers One, coming this summer along with fresh merchandise.
As far as our financial participation goes for revenue and profit, it’s like having the equivalent of $1 billion movie supporting Monopoly, except every year, with the impact growing sequentially as the game works through our minimum guarantees and marketing allowances. Baldur’s Gate III from our partners of Larian continues to win awards around the world and is one of the highest rated video games of all time. We expect a long tail into 2024 and beyond for this mega hit. Last but not least, we have a compelling new lineup of adventures, core rulebooks, and new digital first offerings for D&D as we celebrate this iconic brand’s 50th anniversary. We’ll launch the biggest update to fifth edition since its introduction in 2014, reinventing everything from the artwork of our iconic monsters, to new classes, to new mechanics, to bold new ways to bring to life the world of D &D digitally.
All of this will add up to more and more impressive product as the year goes on, leading into an even brighter 2025. We look forward to sharing more about 2025. All new brands, entertainment collaborations, and a chance to really show what this team is capable of later this year. Wrapping up, 2023 was a challenging year, but not without significant wins. Wins we believe augur the Hasbro to come. A company rededicated to play, innovation, and fun for fans of all ages. Last year, we launched a top toy with FURBY. We won a Game of the Year award with Twister Air. And we wowed tens of millions with Monopoly Go! Transformers Rise of the Beast, Baldur’s Gate III, and Magic Lord of the Rings, all while cleaning up the business, selling eOne, paying down debt, and clearing excess inventory, which makes for a healthier, stronger Hasbro to start 2024.
Adjusting for the exit of brands and markets, revenue would have declined by 15%. And despite the tougher category backdrop, we delivered some bright spots within our toy portfolio, including Transformers, Twister Air, Furby, and GI Joe. On a reported basis, the Entertainment segment revenue declined by 31% as the writers’ and actors’ strikes impacted content deliveries. Family Brands revenue grew 6% from streaming deals of animated content in support of Hasbro’s brands. Total Hasbro Inc. 2023 adjusted operating profit was $477 million, down 48% versus last year, primarily driven by the nonrecurring expenses, as well as lower revenues. 2023 adjusted net earnings of $349 million, or $2.51 per diluted share, was down 44% versus last year. Besides the charges for inventory, earnings were negatively impacted by content impairments and higher royalty expense, partially offset by our cost savings program and a one-time tax benefit.
![Transformers News: Hasbro Says Transformers is one of the Brightest Spots for Growth/Sales in their Entire Portfolio]( "Transformers News: Hasbro Says Transformers is one of the Brightest Spots for Growth/Sales in their Entire Portfolio")
Date: Thursday, February 8th 2024 1:34pm CST
Category: Toy News
Posted by: william-james88 Discuss This Topic · Permanent Link
Views: 67,305
Whenever a new toy gets reveals, fans just want to know one thing: how do I get it. Well, Hasbro has been playing rather coy with their recent reveals and just like with Tuesday's reveals, we have now been given more info on Orign Wheeljack, except for anything regarding preorders.
However, with this being a Target release like the previous Origin figures, it could very well be that you see this guy on shelves before your preorder ever gets sent your way. Below is the product info and new images, which features a really nice vehicle shield accessory.
TRANSFORMERS LEGACY UNITED VOYAGER CLASS ORIGIN WHEELJACK
(Ages 8 and Up | Approx. Retail Price: $34.99 | Available: Spring 2024)
Unite your favorite characters from across the world of TRANSFORMERS robots into your collection with the TRANSFORMERS Legacy United Voyager Class Origin Wheeljack action figure! Inspired by the animated series, The TRANSFORMERS, this 7-inch figure converts between robot and hovercar modes in 32 steps. Includes blaster, blast shield, and 2 rotor blade accessories that can attach to the figure in both modes and assemble the 3 included road pieces to pose the figure traveling on the roads of Cybertron. Features articulated head, arms, and legs for awesome action poses.
Celebrate the last 40 years of TRANSFORMERS history with TRANSFORMERS Legacy action figures. TRANSFORMERS Legacy opens the portal to a whole new universe of – More Than Meets the Eye – bringing together every TRANSFORMERS generation like you’ve never seen before. Collect and combine different characters to create your ideal Legacy lineup (each sold separately, subject to availability).
Pre-order info coming soon.
![Transformers News: Official Images and Product Info for Origin Wheeljack (No Preorder Yet)]( "Transformers News: Official Images and Product Info for Origin Wheeljack (No Preorder Yet)")
![Transformers News: Official Images and Product Info for Origin Wheeljack (No Preorder Yet)]( "Transformers News: Official Images and Product Info for Origin Wheeljack (No Preorder Yet)")
![Transformers News: Official Images and Product Info for Origin Wheeljack (No Preorder Yet)]( "Transformers News: Official Images and Product Info for Origin Wheeljack (No Preorder Yet)")
![Transformers News: Official Images and Product Info for Origin Wheeljack (No Preorder Yet)]( "Transformers News: Official Images and Product Info for Origin Wheeljack (No Preorder Yet)")
Date: Thursday, February 8th 2024 1:31pm CST
Categories: Toy News,
Event News,
Press Releases,
Digital Media News,
Collectables
Posted by: william-james88 Discuss This Topic · Permanent Link
Views: 85,012
Below is a press release from Hasbro regarding all activities and products that tie into the 40th Anniversary of the Transformers brand. There is another confirmation that the Transformers 1 movie comes out September 13 and it is revealed that there will be a Transformers themed episode of the Masked Singer. In terms of collectibles, they confirm that we are getting more Transformers Funko Pops and they reveal a
non transforming Optimus Prime in Ecto 1 colours from Jada.
HASBRO CELEBRATES TRANSFORMERS 40th ANNIVERSARY WITH MORE THAN MEETS THE EYE PRODUCTS, ENTERTAINMENT AND MORE
For 40 years, the TRANSFORMERS franchise has continuously adapted and redefined itself, culminating in one legacy across generations through innovative products, captivating entertainment, inspiring licensed partnerships, and engaging publishing projects
PAWTUCKET, R.I. – FEB. 6, 2024 – Hasbro, a leading toy and game company, today announced its plans to celebrate the 40th anniversary of the beloved TRANSFORMERS franchise.
TRANSFORMERS made its worldwide debut in 1984 with its revolutionary robot-to-vehicle action figures, bolstered by a comic book series and an action-packed animated series, The Transformers. The launch was a massive hit, and it introduced characters like Optimus Prime, Bumblebee, Megatron, Starscream, and others who became fan favorites and the ultimate heroes and villains of Cybertron. Today, hundreds of robots continue to join the franchise and illustrate the brand’s core ability to change and adapt to new environments while offering a variety of ways to play for a new generation of fans.
“Beloved since its inception in 1984, TRANSFORMERS has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world,” said Alyse D’Antuono, Vice President, Global Franchise Strategy & Management, Action Brands, Hasbro. “The past four decades continuously delivered a … More Than Meets The Eye experience for fans by introducing new toys and games, as well as thrilling storytelling in animated shows, comics, blockbuster films and much more. As we build the next chapter in the TRANSFORMERS universe, we look forward to celebrating one legacy for another 40 years.”
“When you have a franchise that goes 40 years in this business, it’s pretty remarkable,” said TRANSFORMERS voice-over talent and original voice of Megatron, Frank Welker, “to watch the franchise just build and build and build it is amazing to watch.” Added fellow voice cast member and original voice of Optimus Prime, Peter Cullen, “I’ve always had the feeling this was going to go a long time.”
Drawing inspiration from the brand’s origins in 1984, Hasbro will launch an exciting array of products, promotions, experiences and action-packed content throughout 2024, allowing new generations to discover where it all began.
Products:
Hasbro Pulse recently revealed the next HasLab of powerful proportions. Fans can back this TRANSFORMERS HasLab project, Transformers: Legacy Robots in Disguise 2001 Omega Prime, until March 14, 2024, at 11:59 PM EST. If fully funded, the project will begin shipping in Fall 2025. More information can be found on HasbroPulse.com.
Over 40 distinct Hasbro TRANSFORMERS anniversary figures will be available across the year-long celebration. Each product packaging will be branded with the TRANSFORMERS 40th anniversary logo, including the recently revealed TRANSFORMERS Generations Comic Edition Shockwave and Grimlock figures. In March, Hasbro Pulse will kick off the 40th anniversary with a Hasbro Pulse Fanstream and weekly fan-focused content.
With the first robot figures “capable of disguising themselves as vehicles, planes, weapons, and communication devices” landing on shelves in April 1984, Hasbro set out to strengthen the TRANSFORMERS brand with multiple partner licensees. Early licensed products included sticker books, TV trays, dinnerware, school folders, notebooks, records and tape sets, gumball banks, kites, and Halloween costumes. Decades later, the brand continues to expand with new licensing, publishing, promotions and entertainment that will be available throughout the year-long celebration.
Music
Fans can jam out with the TRANSFORMERS 40th anniversary vinyl album, ‘Hasbro presents Transformers: Music from the Original Animated Series,’ featuring music from 1984’s The TRANSFORMERS classic animated series (seasons 1-3). Originally released in 2019 with over 45 minutes of music, this reissue album includes bonus tracks and a mixture of remastered orchestral and ‘80s inspired synth tracks from the original tapes by composer Rob Walsh. The album will also be available digitally for the first time across all digital music platforms. Pre-orders open July 26.
JLab – The TRANSFORMERS 40th anniversary collection includes headphones from top audio maker JLab. The collection includes the newly released JLab JBuds Lux ANC Headphones, providing immersive sound and incredible comfort to TRANSFORMERS fans. It also includes a more compact listening experience with new 2024 active noise canceling true wireless earbuds, the JLab JBuds ANC 3 model. For more information visit
http://www.jlab.com.
Fashion
Mad Engine – A new line of t-shirts has been created for the TRANSFORMERS 40th anniversary, which features artwork based on the original TRANSFORMERS comics as well as new designs to commemorate the milestone. Fans can find the full assortment now on Amazon.com.
RSVLTS – A collection inspired by TRANSFORMERS 40th anniversary is coming soon from apparel brand RSVLTS.
Toys & Collectibles
Robosen – Robosen is thrilled to not only kick off a huge year in 2024 with Hasbro but, more importantly, utilize the excitement and anticipation of the 40th anniversary of TRANSFORMERS with the launch of its most anticipated robot sequel since the Flagship Optimus Prime.
Jada Toys – Two new 1:24 scale die-cast vehicle mash-ups inspired by TRANSFORMERS and Ghostbusters brands will arrive this Fall: HWR Ghostbusters Ecto-1 with Optimus Prime G1 graphics (Ages 8 years & up/Approx. Retail Price: $19.99) and HWR G1 Optimus Prime with Ghostbusters Ecto-1 graphics (Ages 8 years & up/Approx. Retail Price: $29.99). Vehicles feature premium sculpt and paint finishes, as well as highly detailed interiors, exteriors and more.
Super7 – New characters in Blind Box, ReAction, and Super Cyborg formats will be available for purchase starting this Fall on Super7.com, HasbroPulse.com, as well as other major retailers, including Amazon, Target, BigBadToy Store, Entertainment Earth, Macy’s and more. Follow Super7’s social media channels for product announcements and launch timing.
Funko – Fans can look forward to additional TRANSFORMERS x Pop! figures this Summer.
FiGPiN – FiGPiN is re-launching their XL collectible enamel pins featuring Optimus Prime and Megatron in a 6″ format. Each pin comes with an exclusive FiGPiN Logo as well as updated packaging to enhance your display. These will be available on FiGPiN.com late spring.
New Zealand Mint: In celebration of the 40th anniversary of the beloved TRANSFORMERS series, Hasbro and New Zealand Mint are excited to unveil a limited edition, pure silver collectible of the first Transformers comic cover. This exclusive piece is not only a nod to the enduring legacy of the TRANSFORMERS universe but also a testament to the fine craftsmanship and attention to detail that New Zealand Mint is renowned for. The release of this collectible marks the beginning of an exciting series of TRANSFORMERS-themed coins, designed to captivate both long-time enthusiasts and new fans alike.
threezero – The limited-edition Transformers MDLX Optimus Prime (Vintage Animation Edition), Transformers MDLX Bumblebee (Vintage Animation Edition), and Transformers MDLX Megatron (Vintage Animation Edition) are threezero’s redesigned versions of the classic TRANSFORMERS characters in celebration of TRANSFORMERS 40th anniversary. They feature incredible detailing and a new vintage animation-inspired color scheme with new decals. The Transformers MDLX Vintage Animation Edition line of figures is based on the original 1980s The TRANSFORMERS cartoon and toy line, as redesigned by threezero Art Director Kelvin Sau.
These figures will be available at selected distribution partners worldwide, threezero Store, and threezero Tmall. A limited first batch of 100 units will be available for on-site purchase at the threezero booth on the opening day of TF Con LA on March 8th.
Publishing
Skybound Entertainment – New comic books and graphic novel collections based on the TRANSFORMERS series will be released this year. As part of the new shared Energon Universe from visionary creator Robert Kirkman, TRANSFORMERS, G.I. JOE and Void Rivals characters come together for a truly special comic book experience that has broken industry sales records. A new graphic novel compendium series collecting the landmark TRANSFORMERS series from Marvel Comics will also launch Fall 2024.
Dynamite Entertainment – Collect a new set of nearly 200 premium trading cards featuring fan-favorite characters from the TRANSFORMERS brand’s “Generation 1” era, showcasing classic art styles from an international array of top artists and Hasbro’s design archives. More information and product previews will be shared in the future.
Promotions
Monro – One of the United States’ leading automotive service and tire providers will offer TRANSFORMERS-themed auto service packages now through March 31. The program will include special offers, giveaways and more at participating Monro locations. For more information, visit
https://corporate.monro.com/overview/default.aspx.
Entertainment
The 40th anniversary celebration shifts into high gear with Paramount’s highly-anticipated animated projects released this year with the second season of the original kids series TRANSFORMERS: EARTHSPARK and TRANSFORMERS ONE, the first-ever fully CG-animated theatrical movie, debuting in theaters on September 13.
Fans can tune in to a special TRANSFORMERS-themed episode during Season 11 of The Masked Singer, premiering this Spring on Fox.
Updates on these projects and other special entertainment content planned during TRANSFORMERS 40th anniversary year will be coming soon.
For the latest information on the TRANSFORMERS , including toys and entertainment, follow @TRANSFORMERSOfficial on Instagram, @TransformersOfficial on Threads, @TRANSFORMERS on Facebook and @TRANSFORMERSOfficial on TikTok.
Fans can now watch the 1984 The TRANSFORMERS animated series HERE on the Hasbro Pulse YouTube Channel. Additionally, TRANSFORMERS photos and video content are available HERE.
![Transformers News: Transformers 40th Anniversary Includes Collaboration with Funko, Ghostbusters and the Masked Singer]( "Transformers News: Transformers 40th Anniversary Includes Collaboration with Funko, Ghostbusters and the Masked Singer")
![Transformers News: Transformers 40th Anniversary Includes Collaboration with Funko, Ghostbusters and the Masked Singer]( "Transformers News: Transformers 40th Anniversary Includes Collaboration with Funko, Ghostbusters and the Masked Singer")
![Transformers News: Transformers 40th Anniversary Includes Collaboration with Funko, Ghostbusters and the Masked Singer]( "Transformers News: Transformers 40th Anniversary Includes Collaboration with Funko, Ghostbusters and the Masked Singer")
![Transformers News: Transformers 40th Anniversary Includes Collaboration with Funko, Ghostbusters and the Masked Singer]( "Transformers News: Transformers 40th Anniversary Includes Collaboration with Funko, Ghostbusters and the Masked Singer")
![Transformers News: Transformers 40th Anniversary Includes Collaboration with Funko, Ghostbusters and the Masked Singer]( "Transformers News: Transformers 40th Anniversary Includes Collaboration with Funko, Ghostbusters and the Masked Singer")
About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, HasbroGaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit
https://corporate.hasbro.com.
About Hasbro Entertainment
Hasbro Entertainment leverages Hasbro’s leading collection of iconic brands to develop, produce, and finance premium film, television, animation, and digital content for audiences of all ages. Unifying Hasbro’s robust production expertise under one umbrella, Hasbro Entertainment is focused on creating multi-platform adaptations of the company’s brands, including such beloved worlds as DUNGEONS & DRAGONS, TRANSFORMERS, G.I. JOE, NERF, PLAY-DOH, MAGIC: THE GATHERING, PEPPA PIG, and MY LITTLE PONY. Hasbro Entertainment has over 30 active projects, with upcoming titles including TRANSFORMERS ONE, a live-action Dungeons & Dragons series for Paramount+, and a broad slate of ongoing animated series, including Peppa Pig, Transformers: EarthSpark, Kiya & the Kimoja Heroes, and My Little Pony: Tell Your Tale. For more information on how Hasbro Entertainment is connecting and captivating generations of fans through the wonder of storytelling, visit:
http://www.Hasbro.com
About TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS
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