Activision's Official Press Release Regarding Peter Cullen and Frank Welker

FOR IMMEDIATE RELEASE

PETER CULLEN AND FRANK WELKER REPRISE ROLES OF OPTIMUS PRIME AND MEGATRON IN TRANSFORMERS: THE GAME

Santa Monica, CA - April 6, 2007 - Legendary voice actors Peter Cullen and Frank Welker, the original voices of OPTIMUS PRIME and MEGATRON from the first TRANSFORMERS animated series, are set to star as the lead characters in TRANSFORMERS: The Game, from Activision, Inc. (Nasdaq: ATVI), developed under license from HPG, the licensing division of Hasbro, Inc. (NYSE:HAS).

"As TRANSFORMERS fans, we knew the importance of having the well-known voices of OPTIMUS PRIME and MEGATRON in the game," said Laird Malamed, head of production, Activision, Inc. "Peter and Frank's signature voices bring the characters to life and will immerse a whole new generation of enthusiasts in the epic battle between the AUTOBOTS and DECEPTICONS."

Based on "TRANSFORMERS," the upcoming live-action feature film due out on July 4th from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, TRANSFORMERS: The Game lets players choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS. Playing as OPTIMUS PRIME, BUMBLEBEE, MEGATRON, BARRICADE and others, gamers will experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE as they battle for Earth.

TRANSFORMERS: The Game is in development by Traveller’s Tales for Xbox 360^TM video game and entertainment systems from Microsoft, PLAYSTATION®3 computer entertainment system, Wii^TM, PlayStation®2 computer entertainment system and PC, and is rated "T" (Teen - Violence) by the ESRB. A PSP® (PlayStation®Portable) system version is being developed by Savage Entertainment and is currently rated RP (Rating Pending) by the ESRB. Two unique games for Nintendo DS^TM, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, are being developed by Vicarious Visions, and are rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. For more information, visit www.transformersgame.com.



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ABOUT HPG

HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.


About HASBRO

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.


About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.

Credit(s): Activision