The Energon Pub

FOR IMMEDIATE RELEASE

PETER CULLEN AND FRANK WELKER REPRISE ROLES OF OPTIMUS PRIME AND MEGATRON IN TRANSFORMERS: THE GAME

Santa Monica, CA - April 6, 2007 - Legendary voice actors Peter Cullen and Frank Welker, the original voices of OPTIMUS PRIME and MEGATRON from the first TRANSFORMERS animated series, are set to star as the lead characters in TRANSFORMERS: The Game, from Activision, Inc. (Nasdaq: ATVI), developed under license from HPG, the licensing division of Hasbro, Inc. (NYSE:HAS).

"As TRANSFORMERS fans, we knew the importance of having the well-known voices of OPTIMUS PRIME and MEGATRON in the game," said Laird Malamed, head of production, Activision, Inc. "Peter and Frank's signature voices bring the characters to life and will immerse a whole new generation of enthusiasts in the epic battle between the AUTOBOTS and DECEPTICONS."

Based on "TRANSFORMERS," the upcoming live-action feature film due out on July 4th from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, TRANSFORMERS: The Game lets players choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS. Playing as OPTIMUS PRIME, BUMBLEBEE, MEGATRON, BARRICADE and others, gamers will experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE as they battle for Earth.

TRANSFORMERS: The Game is in development by Traveller’s Tales for Xbox 360TM video game and entertainment systems from Microsoft, PLAYSTATION®3 computer entertainment system, WiiTM, PlayStation®2 computer entertainment system and PC, and is rated "T" (Teen - Violence) by the ESRB. A PSP® (PlayStation®Portable) system version is being developed by Savage Entertainment and is currently rated RP (Rating Pending) by the ESRB. Two unique games for Nintendo DSTM, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, are being developed by Vicarious Visions, and are rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. For more information, visit http://www.transformersgame.com.



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ABOUT HPG

HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.


About HASBRO

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.


About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at http://www.activision.com.

The video with Cullen and Welker was great. It was really cool to see Frank getting in on the action like that. His voice at the end of the clip did sound a bit aged, though, and I'm actually kind of glad that he's not playing Megatron so he can bring his great talents to one of the other bots. I can't wait for this and the movie to come out!

that is some great stuff... ive never really heard Welker talk "normal", sounds just like Fred and Ray. Yeah theyve gotten older but they still sound great.

Why have Welker be in the game, but not in the movie as the voice of Megatron? Doesnt make sense

Well, this news just about guarantees that I am getting this game.

So Welker is good enough for the game but not the movie? Michael Bay you are officialy an idiot.

That STILL sounded like Megatron to me!

Anywho, that last line in the trailer was just awesome. To hear them speak again in their respective roles after all these years...

Tripredacus agent wrote:So Welker is good enough for the game but not the movie? Michael Bay you are officialy an idiot.

Bay has nothing to do with the voice casting for the video game.

more a point about the movie choice for megs rather than the game's choice

Wow. I just watched the clips at the site with Cullen & Welker's voices - got chills and my eyes got all teary. Was like my childhood came back to life. It's amazing how powerful and iconic those two voices are. Hats off to ACTIVISION!

The Paragon of Virtue wrote:

Tripredacus agent wrote:So Welker is good enough for the game but not the movie? Michael Bay you are officialy an idiot.

Bay has nothing to do with the voice casting for the video game.

& I'm damn glad that's true.

This just officially tells me that Hugo was put in solely for his name....not because he has a stronger voice, not because Welker's voice hasn't held up......just because of his name.

At least Activision knows to give the man the respect he deserves.....not to mention fans, too. Good thing, too, as I'll probably be spending more time playing the game than I will be watching the movie.

Nemesis Cyberplex wrote:This just officially tells me that Hugo was put in solely for his name....not because he has a stronger voice, not because Welker's voice hasn't held up......just because of his name.

It could also mean that Bay liked Hugo more for the role than Welker and thought he was a better fit.

Cullen really needs a better wardrobe.

I agree, Welker is very respected in my book, but he is sounding older. Still, I don't think its nothing that talking into a can couldn't fix

Nemesis Cyberplex wrote:

The Paragon of Virtue wrote:

Tripredacus agent wrote:So Welker is good enough for the game but not the movie? Michael Bay you are officialy an idiot.

Bay has nothing to do with the voice casting for the video game.

& I'm damn glad that's true.

This just officially tells me that Hugo was put in solely for his name....not because he has a stronger voice, not because Welker's voice hasn't held up......just because of his name.

At least Activision knows to give the man the respect he deserves.....not to mention fans, too. Good thing, too, as I'll probably be spending more time playing the game than I will be watching the movie.

Absolutely Weaving is in it purely for "star value", it's just a shame he couldn't have been given a token role and have Megs left to the man who made the part his own. The clip just reminds me of everything this film is missing and that nothing is sacred anymore.

As much as I bitched about Kaye's Megatron being better, I must admit, hearing Welker's Megs gave me chills. At least I'll like the games voice.