Hasbro Applies for New Elita-1 Trademark

Sunday, December 18th, 2016 2:40PM CST

Categories: Toy News, Rumors, Company News
Posted by: Va'al Views: 63,670

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Courtesy of the US Patent and Trademark Office, we have some speculation fuel in the form of a new trademark for Elita-1 - an old character in Transformers fiction, way back from G1, but also newly reintroduced to the IDW comics universe as an ambiguous character, and with Power of the Primes on its way in 2017, there may be even more to talk about. Join us in the Energon Pub!

Generated on:
This page was generated by TSDR on 2016-12-18 15:28:40 EST
Mark:
ELITA-1
Trademark image
US Serial Number:
87266550
Application Filing Date:
Dec. 13, 2016
Filed as TEAS RF:
Yes
Currently TEAS RF:
Yes
Register:
Principal
Mark Type:
Trademark
TM5 Common Status Descriptor:
TM5 Common Status image

LIVE/APPLICATION/Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.
Status:
New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date:
Dec. 16, 2016

Credit(s): USPTO

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Re: Hasbro Applies for New Elita-1 Trademark (1847784)
Posted by TulioDude on December 18th, 2016 @ 8:30pm CST

The character has been very little utilized in this 30 years of the franchise.Excited to see what they are pretending.

Re: Hasbro Applies for New Elita-1 Trademark (1847809)
Posted by Bounti76 on December 19th, 2016 @ 1:48am CST

Interesting that they'd trademark that version/spelling of the name. Her G1 incarnation (and currently in IDW comics) is spelled Elita One, and that seems to be the most common spelling of her name, though her Botcon and ROTF toys were spelled like the trademark.

Re: Hasbro Applies for New Elita-1 Trademark (1847851)
Posted by Kurona on December 19th, 2016 @ 11:47am CST

It'd be great to get a toy for her. Not just because she's the first main female character in the franchise, not just because she's a lot more interesting than Arcee, not just because she's a leader-type character and more of those are great...

But so we can FINALLY see what the back of her vehicle mode looks like!

Re: Hasbro Applies for New Elita-1 Trademark (1847880)
Posted by Evil Eye on December 19th, 2016 @ 2:51pm CST

Finally! An Elita-1 toy! Hallelujah!

...Oh wait. They'll probably just redeco Blurr and give it a new Headmaster.

Re: Hasbro Applies for New Elita-1 Trademark (1847894)
Posted by Jelze Bunnycat on December 19th, 2016 @ 3:19pm CST

Who says it's for Generations? The exact category wasn't specified, was it?

Re: Hasbro Applies for New Elita-1 Trademark (1847940)
Posted by Emerje on December 19th, 2016 @ 7:59pm CST

Now SHE should have been on the January next Prime pole, not Arcee. But if she was on there she'd win and then these poles would be 3 for 3 on fembot winners. Got to mix it up a little.

Emerje

Re: Hasbro Applies for New Elita-1 Trademark (1875467)
Posted by william-james88 on April 19th, 2017 @ 8:47am CDT

Hasbro has reapplied for the following trademarks:

Revenge of the Fallen

Dinobot

Stealthforce

These all have the following description:

Toy action figures, toy vehicles and toy robots convertible into other visual toy forms

While this could mean all sorts of things, it could also simply be renewals to keep a potential name. Please remember that the Elita 1 trademark never resulted into anything, and the same thing goes for many other trademarks like Armourhide, Vector Prime and Towline that was newsed over the years.